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Brands › Macca’s

Macca’s

As at 16 Oct 2026, AccountMoves records no current agency appointments for Macca’s. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
DDB Aotearoa DDB AotearoaSeen in credits only
creative, credited 4 Dec 2020 · 1 campaign
Latest: campaign via Campaign Brief
Akcelo AkceloSeen in credits only
creative, credited 11 June 2025 to 29 Oct 2025 · 3 campaigns
Latest: campaign via B&T
W+K Sydney W+K SydneySeen in credits only
creative, credited 11 June 2025 · 2 campaigns
Latest: campaign via B&T
Wieden+Kennedy Sydney Wieden+Kennedy SydneySeen in credits only
creative, credited 29 Oct 2025 to 9 Oct 2026 · 2 campaigns
Latest: You Deserve A Little Treat via Campaign Brief
Creata CreataSeen in credits only
creative, credited 9 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
CreataSeen in credits · 0 mth
media
OMD OMDSeen in credits only
media, credited 4 Dec 2020 to 9 Oct 2026 · 5 campaigns
Latest: campaign via Campaign Brief
OMDSeen in credits · 5 yr 10 mth
digital
Digitas DigitasSeen in credits only
digital, credited 11 June 2025 to 9 Oct 2026 · 4 campaigns
Latest: campaign via B&T
DigitasSeen in credits · 1 yr 4 mth
social
Akcelo AkceloSeen in credits only
social, credited 9 Oct 2026 · 1 campaign
Latest: campaign via Campaign Brief
AkceloSeen in credits · 0 mth
PR
Eleven ElevenSeen in credits only
PR, credited 29 Oct 2025 to 9 Oct 2026 · 2 campaigns
Latest: You Deserve A Little Treat via Campaign Brief
ElevenSeen in credits · 1 yr
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Macca’s since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Macca’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wieden+Kennedy Sydney Seen in creditscreative29 Oct 20259 Oct 20262You Deserve A Little Treat via Campaign Brief
Photoplay Seen in creditsproduction9 Oct 20269 Oct 20261campaign via Campaign Brief
The Editors Seen in creditspost-production29 Oct 20259 Oct 20262You Deserve A Little Treat via Campaign Brief
OMD Seen in creditsmedia4 Dec 20209 Oct 20265campaign via Campaign Brief
Akcelo Seen in creditssocial9 Oct 20269 Oct 20261campaign via Campaign Brief
Eleven Seen in creditsPR29 Oct 20259 Oct 20262You Deserve A Little Treat via Campaign Brief
Digitas Seen in creditsdigital11 June 20259 Oct 20264campaign via B&T
Creata Seen in creditscreative9 Oct 20269 Oct 20261campaign via Campaign Brief
Film: Revolver Seen in creditsproduction29 Oct 202529 Oct 20251You Deserve A Little Treat via Campaign Brief
Rumble Seen in creditsaudio11 June 202529 Oct 20253campaign via B&T
made by ikigai Seen in creditsaudio29 Oct 202529 Oct 20251You Deserve A Little Treat via Campaign Brief
Akcelo Seen in creditscreative11 June 202529 Oct 20253campaign via B&T
Stills: Photoplay Seen in creditsproduction29 Oct 202529 Oct 20251You Deserve A Little Treat via Campaign Brief
W+K Sydney Seen in creditscreative11 June 202511 June 20252campaign via B&T
Film: Finch Seen in creditsother11 June 202511 June 20252campaign via B&T
Stills: Photoplay Photography Seen in creditsother11 June 202511 June 20252campaign via B&T
Film: The Sweetshop Films Seen in creditsother11 June 202511 June 20252campaign via B&T
DDB Aotearoa Seen in creditscreative4 Dec 20204 Dec 20201campaign via Campaign Brief
Soundtrack: By Your Side Seen in creditsaudio4 Dec 20204 Dec 20201campaign via Campaign Brief

Also credited People named once in Macca’s campaign credits

Sarah Adamson (Photography, Photoplay Photography, Campaign Brief) · Kyra Bartley (Director, W+K Sydney, Campaign Brief) · Bonnie Combe (Photographer, Film: Finch, Campaign Brief) · Jakob Marky (Director, W+K Sydney, Campaign Brief) · Jo Mitchell (Director of Marketing, Macca’s, Campaign Brief) · Deb Fell (Head of Marketing, Macca’s, Campaign Brief) · Simon Kenny (Head of Comms, Macca’s, Campaign Brief) · Damon Stapleton (Chief Creative Officer, DDB Aotearoa, Campaign Brief) · Gary Steele (Executive Creative Director, DDB Aotearoa, Campaign Brief) · Ben Pegler (Creative Director, DDB Aotearoa, Campaign Brief) · Adam Barnes (Art Director, DDB Aotearoa, Campaign Brief) · James O’Sullivan (Copywriter, DDB Aotearoa, Campaign Brief) · Chelsea Bostock (Business Manager, Campaign Brief) · Rupert Price (Chief Strategy Officer, Campaign Brief) · Charlotte Marks (Strategy Director, Campaign Brief) · Judy Thompson (Executive Producer, Campaign Brief) · Casey King (Producer, Campaign Brief) · James Moore (Executive Producer, Flying Fish, Campaign Brief) · Penelope Sinclair (Producer, Flying Fish, Campaign Brief) · Ben Briand (Director, Flying Fish, Campaign Brief) · Andrew Stroud (DOP, Flying Fish, Campaign Brief) · Tim Mauger (Editor, Mandy VFX, Campaign Brief) · Gabriel Gasparinatos (Director, Wieden+Kennedy Sydney, Campaign Brief) · Bonnie Coumbe (Photography, Digitas, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Jo MitchellDirector of Marketing4 Dec 20204 Dec 2020
Deb FellHead of Marketing4 Dec 202029 Mar 2021

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.