Coles
As at 16 Oct 2026, AccountMoves records no current agency appointments for Coles. Agency changes reported since 2016: 0. Based on reported moves only, with sources.
Marketing lead: Zoe Garkinis (Senior Marketing Manager, since 5 Nov 2025) · Total appointments: 0
Roster: No confirmed appointments recorded. See credits below.
Last review on record: None recorded · Marketing lead since: 5 Nov 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 28 Nov 2019 · 1 campaign
Latest: campaign via MumbrellaDDB Australia DDB AustraliaSeen in credits only
creative, credited 5 Oct 2020 · 1 campaign
Latest: Value the Australian Way via Campaign BriefSmith-St Smith-StSeen in credits only
creative, credited 19 May 2023 to 5 Nov 2025 · 9 campaigns
Latest: campaign via Campaign BriefMedium Rare Medium RareSeen in credits only
creative, credited 5 July 2023 to 5 Nov 2025 · 7 campaigns
Latest: great lengths for quality via Campaign Brief
media, credited 5 Oct 2020 · 1 campaign
Latest: Value the Australian Way via Campaign BriefManning Gottlieb OMD Manning Gottlieb OMDSeen in credits only
media, credited 3 Nov 2020 · 1 campaign
Latest: campaign via LBB
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Coles since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Coles campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Smith-St Seen in credits | creative | 19 May 2023 | 5 Nov 2025 | 9 | campaign via Campaign Brief |
| MOFA Seen in credits | production | 5 July 2023 | 5 Nov 2025 | 5 | great lengths for quality via Campaign Brief |
| ARC Seen in credits | post-production | 5 Nov 2025 | 5 Nov 2025 | 2 | campaign via Mediaweek |
| Rumble Seen in credits | audio | 2 Nov 2023 | 5 Nov 2025 | 3 | Great Lengths for quality this Christmas via Campaign Brief |
| Medium Rare Seen in credits | creative | 5 July 2023 | 5 Nov 2025 | 7 | great lengths for quality via Campaign Brief |
| The Producers Seen in credits | production | 13 Nov 2024 | 14 Nov 2024 | 3 | Make this Christmas more delicious via Campaign Brief |
| Bang Bang Studios – Sam Hopgood Seen in credits | audio | 13 Nov 2024 | 14 Nov 2024 | 2 | Make this Christmas more delicious via Campaign Brief |
| LevelTwo Seen in credits | audio | 14 Nov 2024 | 14 Nov 2024 | 2 | Make Christmas Delicious via Mediaweek |
| Bang Bang Studios - Sam Hopgood Seen in credits | audio | 14 Nov 2024 | 14 Nov 2024 | 1 | Make Christmas Delicious via Mediaweek |
| Arc Seen in credits | post-production | 13 Nov 2024 | 13 Nov 2024 | 1 | Make this Christmas more delicious via Campaign Brief |
| Photoplay Seen in credits | production | 5 July 2023 | 2 Nov 2023 | 3 | great lengths for quality via Campaign Brief |
| Studio P Seen in credits | production | 2 Nov 2023 | 2 Nov 2023 | 1 | Great Lengths for quality this Christmas via Campaign Brief |
| Revolver Seen in credits | production | 5 Oct 2020 | 31 Aug 2023 | 3 | Value the Australian Way via Campaign Brief |
| Heckler Seen in credits | post-production | 5 Oct 2020 | 31 Aug 2023 | 3 | Value the Australian Way via Campaign Brief |
| FINCH Seen in credits | production | 19 May 2023 | 19 May 2023 | 1 | campaign via Campaign Brief |
| Manning Gottlieb OMD Seen in credits | media | 3 Nov 2020 | 3 Nov 2020 | 1 | campaign via LBB |
| Revolver Australia Seen in credits | production | 3 Nov 2020 | 3 Nov 2020 | 1 | campaign via LBB |
| The Editors Seen in credits | post-production | 3 Nov 2020 | 3 Nov 2020 | 1 | campaign via LBB |
| DDB Australia Seen in credits | creative | 5 Oct 2020 | 5 Oct 2020 | 1 | Value the Australian Way via Campaign Brief |
| OMD Seen in credits | media | 5 Oct 2020 | 5 Oct 2020 | 1 | Value the Australian Way via Campaign Brief |
| Feel Like Going Back Home Seen in credits | audio | 5 Oct 2020 | 5 Oct 2020 | 1 | Value the Australian Way via Campaign Brief |
| Level Two Music (Karl Richter Seen in credits | audio | 5 Oct 2020 | 5 Oct 2020 | 1 | Value the Australian Way via Campaign Brief |
| Natalie Jane Harvey @ Citizen Jane Seen in credits | production | 5 Oct 2020 | 5 Oct 2020 | 1 | Value the Australian Way via Campaign Brief |
| Big Red Seen in credits | creative | 28 Nov 2019 | 28 Nov 2019 | 1 | campaign via Mumbrella |
Also credited People named once in Coles campaign credits
Amanda McVay (Chief Customer Officer, Coles, Campaign Brief) · Bianca Mundy (Head of Brand, Content & Media, Coles, Campaign Brief) · Lauren Shepherd (Head of Performance & eCommerce Marketing, Coles, Campaign Brief) · Jessica Mitchell (Senior Marketing Manager, Coles, Campaign Brief) · Patrick Breen (Senior Marketing Manager, Coles, Campaign Brief) · Brinley Ryder (Marketing Manager, Coles, Campaign Brief) · Stephanie Krstevski (Media Manager, Coles, Campaign Brief) · Rhys Portbury (Marketing Manager eCommerce, Coles, Campaign Brief) · Elle Gardiner (Social Media Manager, Coles, Campaign Brief) · Caitlyn Shiel (Content & Audience Manager, Coles, Campaign Brief) · Alannah McColl (Senior Insights Manager, Coles, Campaign Brief) · Phoebe Chapman (Customer Insights Manager, Coles, Campaign Brief) · Matt Kamen (Director, The Producers, Campaign Brief) · Crighton Bone (DOP, The Producers, Campaign Brief) · Jesper Nielsen (Photography, Level Two Music, Campaign Brief) · Zoe Garkinis (Senior Marketing Manager, Coles, B&T) · Kailah Symons (Marketing Manager, Coles, B&T) · Jesper Nielson (Photography, Rumble, B&T) · Justin Kurzel (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/Co-Owner, Revolver, Campaign Brief) · Serena Paull (Producer, Campaign Brief) · Lachlan Milne (Director of Photography, Campaign Brief) · Olivier Fontenay (Colourist, Heckler, Campaign Brief) · Steven Pigram (Songwriter, Feel Like Going Back Home, Campaign Brief) · Ben Baker (Photographer, Natalie Jane Harvey @ Citizen Jane, Campaign Brief) · Lisa Ronson (Chief Marketing Officer, Coles, Campaign Brief) · Carmel Horvath (Head of Events & Sponsorships, Coles, Campaign Brief) · John Blaskett (Marketing Manager, Coles, Campaign Brief) · Leif Stromnes (Managing Director of Strategy and Innovation, Campaign Brief) · Madeleine King (Business Director, Campaign Brief) · Renata Barbosa (Head of Integrated Content, Campaign Brief) · Sam Harris (Senior Producer, Campaign Brief) · Coles Online (Trent Norkus - Product Marketing Manager, Coles, Campaign Brief) · Matt Pearce (Head of Planning, Smith St, Campaign Brief) · Rebecca de Hennin (Experience Strategy Director, Smith St, Campaign Brief) · Jennifer Baker (Engagement Lead, Smith St, Campaign Brief) · Jessica Fletcher (Engagement Director, Smith St, Campaign Brief) · Oliver Corcoran (Engagement Manager, Smith St, Campaign Brief) · Psembi Kinstan (Executive Creative Director, Smith St, Campaign Brief) · Jessica Harold (Creative Director, Smith St, Campaign Brief) · Cameron Trollope (Creative Director, Smith St, Campaign Brief) · Ben Grant (Senior Art Director, Smith St, Campaign Brief) · Sonia McLaverty (Head of Production, Smith St, Campaign Brief) · Petar Zivkovic (Digital Design Director, FINCH, Campaign Brief) · Jamie Ryan (Digital Designer, FINCH, Campaign Brief) · Kenny Woo (Digital Delivery Director, FINCH, Campaign Brief) · Sally Mann (Media Manager, Coles, B&T) · Chelsea Quilty (Content & Planning Manager, Coles, B&T) · Piers Bebbington (Chief Client Officer, Smith St, B&T) · Stephen de Wolf (Chief Creative Officer, Smith St, B&T) · Lisa Dupre (Senior Art Director, B&T) · Phoenix Santamaria (Art Director, B&T) · Rory Moore (Copywriter, B&T) · Alana Spadaro (Engagement Lead, B&T) · Sarah Murphy (Engagement Director, B&T) · Sophie Turk (Project Manager, B&T) · Charlotte Funnell (Social Content Creative, B&T) · Rosie Chong (Social Strategist, B&T) · Ross Dougall (Audience Strategist, B&T) · Jasmine Poole (Audience Lead, B&T) · Caroline Herring (Audience Director, B&T) · Aria Koudounis (Audience Manager, B&T) · Alex Debely (Social Editor, B&T) · Stefan Elias (Designers, B&T) · Ciaran Carlisle (Designers, B&T) · Nick Kelly (Director, MOFA, B&T) · Claire Perkins (Executive Producer, MOFA, B&T) · Niko Aulich (Producer, MOFA, B&T) · Chris Budgeon (Photographer, Photoplay, B&T) · Kate Bailey (General manager, brand, digital & media, Coles, B&T) · Christopher Halicki (Senior marketing manager, Coles, B&T) · Martine Alpins (National media & Ccmmunications manager, Coles, B&T) · Tony Le (Lead producer, Smith St., B&T) · Becky Morriss (Senior art director, B&T) · Tristan Alexander (Chief operating officer, B&T) · Alex Pappos (Design director, B&T) · Courtney Guy (Senior designer, B&T) · Pip Dolman (Social creative, B&T) · Gabrielle Sandel (Social creative, B&T) · Maysn Smith (Integrated producer, B&T) · Jeremie Curzon (Engagement director, B&T) · Matt Devine (Director, Revolver, B&T) · Enzo Iacano (Production designer, B&T) · Dan Lee (Editor, B&T) · Winnie O’Neil (Senior Producer, B&T) · Jamie Watson (Executive creative director, B&T) · Ben Eagleton (Colourist, B&T) · Amy Jarman (Head of production, B&T) · Polly McGregor (Producer, B&T) · Holli Dee (Producer, B&T) · Renee Barton (Senior Marketing Manager, Coles, B&T) · Georgia Oliver (Growth Marketing Manager, Coles, B&T) · Rebecca Morris (Creative Director, B&T) · Josh Brown (Senior Art Director, B&T) · Tristian Alexander (Chief Operating Officer, B&T) · Lucy Shearer (Engagement Director, B&T) · Abigail Watts (Engagement Manager, B&T) · Alex Creamer (Creative Director Interbrand, Campaign Brief) · Naomi Veldhuizen (Lead Designer, Campaign Brief) · Ross Colebatch (Producer, Photoplay, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Bianca Mundy | Head of Brand, Content & Media | 23 Aug 2021 | Now |
| Lisa Ronson | Chief Marketing Officer | 23 Aug 2021 | 23 Aug 2021 |
| John Blaskett | Senior Marketing Manager | 23 Aug 2021 | Now |
| Coles Online | Trent Norkus - Product Marketing Manager | 19 May 2023 | 19 May 2023 |
| Patrick Breen | Senior Marketing Manager | 5 July 2023 | Now |
| Kailah Symons | Marketing Manager | 5 July 2023 | Now |
| Brinley Ryder | Marketing Manager | 31 Aug 2023 | Now |
| Kate Bailey | General Manager, Brand, Digital & Media | 31 Aug 2023 | 31 Aug 2023 |
| Christopher Halicki | Senior Marketing Manager | 31 Aug 2023 | 31 Aug 2023 |
| Renee Barton | Senior Marketing Manager | 1 Nov 2023 | Now |
| Georgia Oliver | Growth Marketing Manager | 1 Nov 2023 | Now |
| Lauren Shepherd | Head of Brand & Media | 13 Nov 2024 | Now |
| Jessica Mitchell | Senior Marketing Manager | 13 Nov 2024 | Now |
| Rhys Portbury | Marketing Manager eCommerce | 13 Nov 2024 | Now |
| Zoe Garkinis | Senior Marketing Manager | 5 Nov 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
