Bonds
As at 16 Oct 2026, AccountMoves records 1 current agency for Bonds: Special Group (creative, since 24 Aug 2020). Agency changes reported since 2016: 1. Last reported move: 24 Aug 2020. Based on reported moves only, with sources.
Marketing lead: Kedda Ghazarian (Head of Marketing, since 13 Nov 2018) · Total appointments: 1
Roster: Special Group (creative) Small roster
Last review on record: 24 Aug 2020 · Marketing lead since: 13 Nov 2018 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 6 Feb 2017 to 7 Nov 2019 · 3 campaigns
Latest: Uncomfytales via LBBClemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 13 Apr 2017 · 1 campaign
Latest: campaign via LBBLeo Australia Leo AustraliaSeen in credits only
creative, credited 13 Nov 2018 · 1 campaign
Latest: campaign via LBBARC Factory ARC FactorySeen in credits only
creative, credited 1 Apr 2019 to 15 July 2019 · 3 campaigns
Latest: Comfy Livin via Campaign BriefClemenger BBDO Melbourne Clemenger BBDO MelbourneSeen in credits only
creative, credited 10 Aug 2020 · 1 campaign
Latest: Turtlenecks via Campaign BriefSpecial Group Special GroupConfirmed appointment
creative, 24 Aug 2020 to now · 6 yr 2 mth
Sources: Mumbrella · Campaign BriefSpecial Australia Special AustraliaSeen in credits only
creative, credited 23 Feb 2021 to 4 Apr 2025 · 8 campaigns
Latest: ju Recreates Donna Summer via LBBSpecial US Special USSeen in credits only
creative, credited 4 Apr 2025 · 1 campaign
Latest: Made for Down Under via Campaign Brief
media, credited 13 Nov 2018 to 9 Sept 2020 · 3 campaigns
Latest: campaign via B&TOMD OMDSeen in credits only
media, credited 11 Apr 2022 to 19 May 2025 · 9 campaigns
Latest: campaign via Campaign BriefHearts & Science Hearts & ScienceSeen in credits only
media, credited 4 Apr 2025 · 3 campaigns
Latest: campaign via Mediaweek
social, credited 20 Jan 2025 · 2 campaigns
Latest: campaign via Mediaweek
design, credited 4 July 2023 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Special GroupCurrent | 24 Aug 2020 | Now | 6.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
| Date | Change | Source |
|---|---|---|
| 24 Aug 2020 | creative: Leo to Special Group | Mumbrella · Campaign Brief |
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Bonds campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| OMD Seen in credits | media | 11 Apr 2022 | 19 May 2025 | 9 | campaign via Campaign Brief |
| Special Seen in credits | creative | 20 Jan 2025 | 4 Apr 2025 | 5 | campaign via Mediaweek |
| Alt.VFX Seen in credits | post-production | 4 Apr 2025 | 4 Apr 2025 | 3 | campaign via Mediaweek |
| Hearts & Science Seen in credits | media | 4 Apr 2025 | 4 Apr 2025 | 3 | campaign via Mediaweek |
| Special Australia Seen in credits | creative | 23 Feb 2021 | 4 Apr 2025 | 8 | ju Recreates Donna Summer via LBB |
| Special US Seen in credits | creative | 4 Apr 2025 | 4 Apr 2025 | 1 | Made for Down Under via Campaign Brief |
| EXIT Seen in credits | production | 4 Apr 2025 | 4 Apr 2025 | 1 | Made for Down Under via Campaign Brief |
| Sam I Am Seen in credits | production | 13 Nov 2018 | 4 Apr 2025 | 2 | campaign via B&T |
| Denzil Heeger @ Manimal Post Seen in credits | social | 20 Jan 2025 | 20 Jan 2025 | 2 | campaign via Mediaweek |
| Collider Seen in credits | other | 20 Jan 2025 | 20 Jan 2025 | 1 | Goodbye Friction via Campaign Brief |
| Wildebeest Seen in credits | production | 8 Apr 2024 | 8 Apr 2024 | 1 | As worn by us via Mediaweek |
| Studio P Seen in credits | production | 8 Apr 2024 | 8 Apr 2024 | 1 | As worn by us via Mediaweek |
| Collider Seen in credits | production | 16 July 2023 | 17 July 2023 | 2 | campaign via B&T |
| The Kitchen Seen in credits | production | 16 July 2023 | 17 July 2023 | 2 | campaign via B&T |
| SCOUNDREL Seen in credits | production | 4 July 2023 | 4 July 2023 | 1 | campaign via Campaign Brief |
| Gusto Studios Seen in credits | design | 4 July 2023 | 4 July 2023 | 1 | campaign via Campaign Brief |
| Airbag Seen in credits | production | 11 Apr 2022 | 11 Apr 2022 | 1 | campaign via Campaign Brief |
| Rumble Seen in credits | audio | 22 Feb 2021 | 11 Apr 2022 | 3 | campaign via B&T |
| Special Group Australia Seen in credits | creative | 22 Feb 2021 | 23 Feb 2021 | 2 | campaign via B&T |
| Karl Richter (he Seen in credits | audio | 22 Feb 2021 | 23 Feb 2021 | 2 | campaign via B&T |
| Special Group Seen in credits | creative | 10 Feb 2021 | 10 Feb 2021 | 1 | campaign via Mumbrella |
| Photoplay Seen in credits | production | 9 Sept 2020 | 9 Sept 2020 | 1 | Unplugged via Campaign Brief |
| Jo Duck – Art Box Black Seen in credits | production | 9 Sept 2020 | 9 Sept 2020 | 1 | Unplugged via Campaign Brief |
| Daphne Nguyen – Lion Management Seen in credits | production | 9 Sept 2020 | 9 Sept 2020 | 1 | Unplugged via Campaign Brief |
| OMD Melbourne Seen in credits | media | 13 Nov 2018 | 9 Sept 2020 | 3 | campaign via B&T |
| Clemenger BBDO Melbourne Seen in credits | creative | 10 Aug 2020 | 10 Aug 2020 | 1 | Turtlenecks via Campaign Brief |
| Guilty Seen in credits | production | 13 Apr 2017 | 10 Aug 2020 | 2 | campaign via LBB |
| Finish – Sam Coates Seen in credits | post-production | 10 Aug 2020 | 10 Aug 2020 | 1 | Turtlenecks via Campaign Brief |
| Squeak E Clean Seen in credits | audio | 10 Aug 2020 | 10 Aug 2020 | 1 | Turtlenecks via Campaign Brief |
| Tracey Lee Hayes (out 22 years) Seen in credits | production | 10 Feb 2020 | 10 Feb 2020 | 1 | campaign via Campaign Brief |
| Leo Burnett Melbourne Seen in credits | creative | 6 Feb 2017 | 7 Nov 2019 | 3 | Uncomfytales via LBB |
| Revolver Seen in credits | production | 7 Nov 2019 | 7 Nov 2019 | 1 | campaign via Campaign Brief |
| B&A Seen in credits | production | 7 Nov 2019 | 7 Nov 2019 | 1 | campaign via Campaign Brief |
| ARC Factory Seen in credits | creative | 1 Apr 2019 | 15 July 2019 | 3 | Comfy Livin via Campaign Brief |
| Leo Australia Seen in credits | creative | 13 Nov 2018 | 13 Nov 2018 | 1 | campaign via LBB |
| Playtime Seen in credits | production | 13 Nov 2018 | 13 Nov 2018 | 2 | campaign via B&T |
| Clemenger BBDO Australia Seen in credits | creative | 13 Apr 2017 | 13 Apr 2017 | 1 | campaign via LBB |
| Finch Seen in credits | production | 6 Feb 2017 | 6 Feb 2017 | 1 | Uncomfytales via LBB |
| Soundloung Seen in credits | audio | 6 Feb 2017 | 6 Feb 2017 | 1 | Uncomfytales via LBB |
Also credited People named once in Bonds campaign credits
Kedda Ghazarian (Head of Marketing, Bonds, B&T) · Edwina Moller (Senior Brand Manager, Bonds, B&T) · Rebecca Stambanis (CSO & Partner Melbourne, B&T) · Sasha Firth (Managing Director Melbourne, B&T) · Marnie Dunn (Business Director, B&T) · Nathan Rogers (Head of Strategy, Melbourne, B&T) · Joe Ranallo (Creative Directors, B&T) · Will Winter-Irving (Creative Directors, B&T) · Eliza Smith (Social Creative, B&T) · Heidi Rabbitts (Social Creative, B&T) · Sabine Schwarz (Design Director, B&T) · Glen Mcleod (Senior Producer, Sarah Ristevski, B&T) · Janet Shih (Group Strategy Director, B&T) · Leah Churchill Brown (Executive Producer, B&T) · Stefan Hunt (Director, B&T) · Luke Kneller (Producer, B&T) · Lucas Vazquez (Editor, B&T) · Haylee Poppi (Head of Production, Sonar Music, B&T) · Josh Pearson (Composer, B&T) · Lula Cucchiara (Stills Photographer, B&T) · Rich Cole (Stills Executive Producer, B&T) · Henry Richardson (Stills Senior Producer, B&T) · Liz Coburn (Marketing Manager, BONDS, B&T) · Tom Martin (CCO/Partners, B&T) · Julian Schreiber (CCO/Partners, B&T) · Laura Wiseman (Senior Strategist, B&T) · Maddie Williams (Business Manager, Sarah Ristevski, B&T) · Katherine Muir (Senior Producer, Sarah Ristevski, B&T) · Rachael Ford- Davies (Managing Partner & Exec Prod, Aleisha Winslow, B&T) · Tom Slater (Exec Producer, Aleisha Winslow, B&T) · Nash Edgerton (Director, Aleisha Winslow, B&T) · Irene Kakopieros (Audio Producer, B&T) · Alice Adlide (Social & TikTok Director, B&T) · Kelly McBride (General manager, marketing, BONDS, Mediaweek) · Toby Moore (Creative Director/Creative, Special Australia, Mediaweek) · Kia Heinnen (Creative Director/Creative, Special Australia, Mediaweek) · Alexandra Antoniou (Creative, Special Australia, Mediaweek) · Georgia Newton (Team Lead, Special Australia, Mediaweek) · Ayesha Kithulegoda (Business Manager, Special Australia, Mediaweek) · Sophie Simmons (Head of Film & Content Production, Special Australia, Mediaweek) · Charlotte Wren (Lead Producer, Special Australia, Mediaweek) · Sarah Ristevski (Designer, Special Australia, Mediaweek) · Luis Gerard (Director and photographer, Wildebeest, Mediaweek) · Levin Mundinger (Additional photography, Wildebeest, Mediaweek) · Jarred Osborn (Managing director, Wildebeest, Mediaweek) · Josie Baynes (Executive producer, Wildebeest, Mediaweek) · Rachael Morrow (Producer, Wildebeest, Mediaweek) · Peta Dermatis (Casting director, Studio P, Mediaweek) · Stewart Arnott (Editor, Studio P, Mediaweek) · Wade Odlum (Colourist, Studio P, Mediaweek) · James Graham (Colourist, Studio P, Mediaweek) · Alter Ego Post (Colourist, Studio P, Mediaweek) · Spencer Butt (Producer, Daniel Saavedra, Mediaweek) · Visual Thing (Photography retouching, Manimal Post, Mediaweek) · Michelle Taylor (Marketing Manager, Bonds, LBB) · Mahli Pullen (Senior Brand Manager, Bonds, LBB) · Sarah McGregor (Copywriters, Leo Burnett Melbourne, LBB) · Garret Fitzgerald (Copywriters, Leo Burnett Melbourne, LBB) · Joe Hill (Art Director, Leo Burnett Melbourne, LBB) · Tiffany Wilson (Senior Designer, Cinnamon Darvall, LBB) · Amanda Nicoll (Group Account Director, Cinnamon Darvall, LBB) · Emma Lazarou (Account Director, Cinnamon Darvall, LBB) · Alex Roberts (Director, Finch, LBB) · Kate Merrin (Senior Producer, Finch, LBB) · AnnaTara Clark (Producer, Finch, LBB) · Tim Tregoning (DOP, Finch, LBB) · Rodrigo Balart (Editor, Finch, LBB) · Tim Parrington (Editorial, Guilty, LBB) · Taylah Johnson (Assistant brand manager, Bonds, B&T) · Gracie Otto (Director, Playtime, B&T) · Stefan Duscio (Director of production, Playtime, B&T) · Oliver Lawrence (Executive producer, Playtime, B&T) · David Cohen De Lara (Stills photographer, Sam I Am, B&T) · Peter Metzner (Art Director, ARC Factory, B&T) · Crimson Dunstan (Account Manager, ARC Factory, B&T) · Nick Leary (Photographer, ARC Factory, B&T) · Jason Williams (CCO, Leo Burnett Melbourne, Campaign Brief) · Naomi Gorringe (General Manager, Leo Burnett Melbourne, Campaign Brief) · Daniel Pizzato (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Jess Lilley (Creative Directors, Leo Burnett Melbourne, Campaign Brief) · Lucy Logan (Art Director, Leo Burnett Melbourne, Campaign Brief) · Rosie Stone (Copywriter, Leo Burnett Melbourne, Campaign Brief) · Lauralee Cuzner (Senior Business Director, Leo Burnett Melbourne, Campaign Brief) · Kim Thompson (Senior Account Manager, Leo Burnett Melbourne, Campaign Brief) · Ilona Janashvili (Director of Integrated Strategy, Leo Burnett Melbourne, Campaign Brief) · Lauren Isaak (Integrated Strategist, Leo Burnett Melbourne, Campaign Brief) · Pete Baker (Director, Revolver, Campaign Brief) · Jesse Lizotte (Stills Photographer, B&A, Campaign Brief) · Ellie Dunn (Senior Copywriter, Leo Burnett, Campaign Brief) · Stacey Karayannis (Senior Art Director, Leo Burnett, Campaign Brief) · Kaelene Morton (Integrated Producer, Leo Burnett, Campaign Brief) · Paula Cardona (Senior Designer, Leo Burnett, Campaign Brief) · Rosey Karaula (Producer, Tracey Lee Hayes (out 22 years), Campaign Brief) · Amanda Varbaro (Brand Manager, Bonds, Campaign Brief) · Jason Bryne (Producer, Guilty, Campaign Brief) · Tony Rogers (Director, Guilty, Campaign Brief) · Joey Knox (DOP, Guilty, Campaign Brief) · Christopher Tovo (Stills Photographer, Guilty, Campaign Brief) · Michelle Walsh (Creative Director, Leo Burnett, Campaign Brief) · Adrian Jung (Head of Production, Leo Burnett, Campaign Brief) · Michelle Browne (Senior Integrated Producer, Leo Burnett, Campaign Brief) · Abigail Dubin-Rhodin (Senior Strategist, Leo Burnett, Campaign Brief) · Alexandra Roubine (Senior Connections Strategist, Leo Burnett, Campaign Brief) · Jasmin Tarasin (Director, Photoplay, Campaign Brief) · Jessica Walton (Assistant Director, Photoplay, Campaign Brief) · Oliver Lawrance (Executive Producer, Photoplay, Campaign Brief) · Emma Thompson (Head of Production, Photoplay, Campaign Brief) · Joelle Baudet (Editor, Photoplay, Campaign Brief) · Anna Laverty (Music / Album Producer, White Chocolate, Campaign Brief) · Laura Nathan (Business Director, OMD Melbourne, Campaign Brief) · Camilla Wallace (Account Director, OMD Melbourne, Campaign Brief) · Ebony Edwards (Account Executive, OMD Melbourne, Campaign Brief) · Sam Hey (Trading Manager, OMD Melbourne, Campaign Brief) · Chee Productions (Editorial, Chee Productions, LBB) · Cade Heyde (CEO/Partners, Special Australia, Campaign Brief) · Jack Gilbert (Strategist, Campaign Brief) · Sian Binder (Creative Directors, Campaign Brief) · Lea Egan (Creative Directors, Campaign Brief) · Keir Vaughan (Design Director, Simon Dalla Pozza, Campaign Brief) · Bella Plush (Designer, Simon Dalla Pozza, Campaign Brief) · Michelle Braslin (Business Director, Simon Dalla Pozza, Campaign Brief) · Phoebe Peralta (Business Manager, Simon Dalla Pozza, Campaign Brief) · Timmi Tsapaliaris (Business Manager, Simon Dalla Pozza, Campaign Brief) · Emily Willis (Stills Producer, Simon Dalla Pozza, Campaign Brief) · Ariel Martin (Director, Simon Dalla Pozza, Campaign Brief) · Alex Tizzard (Executive Producer, Airbag, Campaign Brief) · Martin Box (Executive Producer, Airbag, Campaign Brief) · Christine Tan (Producer, Airbag, Campaign Brief) · Fiona Pakes (Producer, Airbag, Campaign Brief) · Charles Ivory (Offline Editor, Airbag, Campaign Brief) · Susie Wall (Strategist, OMD, Campaign Brief) · Michael Gregory (Account Manager, OMD, Campaign Brief) · Amy Hallinan (Account Executive, OMD, Campaign Brief) · Tilly Johnstone (Trading Manager, OMD, Campaign Brief) · Lisa Lee (Activation Account Manager, OMD, Campaign Brief) · Leoni Simon (Senior Strategist, Campaign Brief) · Sonia Ebrington (Stills Producer, Campaign Brief) · Jo Duck (Photographer, Artbox Black, Campaign Brief) · Jane Robinson (Producer, Artbox Black, Campaign Brief) · Siena Mascheretti (Sound Producer, Tane Lowrey, Campaign Brief) · Byron Spencer (Photographer & Motion Director, Bonds, B&T) · Ben Montague (DOP, Bonds, B&T) · Joel Garrett (Editor, Bonds, B&T) · Nikki Metzner (Art Director, Bonds, B&T) · Carmen Cicchinelli (Producer, Bonds, B&T) · Sarah Raine (Managing Director, Campaign Brief) · Adrian Shapiro (Executive Producer, SCOUNDREL, Campaign Brief) · Kate Gooden (Executive Producer, SCOUNDREL, Campaign Brief) · Giordi Caputo (Producer, SCOUNDREL, Campaign Brief) · Aaron McClisky (DOP, SCOUNDREL, Campaign Brief) · Kani Saib (Post Producer, ARC EDIT, Campaign Brief) · Phoebe Taylor (Editor, ARC EDIT, Campaign Brief) · Brigid Giles-Webb (Producer, Gusto Studios, Campaign Brief) · Magnus Flynn (Creative, B&T) · Lewis Aramayo (Creative, B&T) · Dan Jones (Design Director, B&T) · Stacey Szabo (Senior Digital Producer, B&T) · Glenn Stewart (Director, Collider, B&T) · Karen Bryson (Executive Producer, Collider, B&T) · David Canning (Editor, Collider Studios, B&T) · Pete Corrigan (Composer, Rumble Studios, B&T) · Liam Annert (Sound Designer, Rumble Studios, B&T) · Bec Ivanov (Producer, Rumble Studios, B&T) · Alex Parker (Photographer, The Kitchen, B&T) · Manuela Leigh (Head of Production, The Kitchen, B&T) · Aaron McLisky (DOP, Collider, Campaign Brief) · Drew Thompson (Editor, Collider, Campaign Brief) · Leah Churchill-Brown (Executive Producer, Campaign Brief) · Sofia Sallons (Producer, Bonds, Campaign Brief) · Daphne Nguyen (Photographer, Bonds, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 24 Aug 2020 | 24 Aug 2020 | appointment | creative | Leo | Special Group | confirmed | via Mumbrellavia Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Emily Small | General Manager – GM Brands | 6 Feb 2017 | 24 Aug 2020 |
| Michelle Taylor | Marketing Manager | 6 Feb 2017 | 7 Nov 2019 |
| Mahli Pullen | Senior Brand Manager | 6 Feb 2017 | 19 Apr 2018 |
| Kedda Ghazarian | Head of Marketing | 13 Nov 2018 | Now |
| Kelly McBride | General Manager, Marketing | 13 Nov 2018 | Now |
| Taylah Johnson | Brand Manager | 13 Nov 2018 | 1 Apr 2019 |
| Amanda Varbaro | Brand Manager | 10 Aug 2020 | 9 Sept 2020 |
| Edwina Moller | Senior Brand Manager | 11 Apr 2022 | Now |
| Liz Coburn | Marketing Manager | 20 Jan 2025 | Now |
