McDonald's
As at 16 Oct 2026, AccountMoves records 1 current agency for McDonald's: Wieden+Kennedy (creative, since 21 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 21 Jan 2025. Based on reported moves only, with sources.
Marketing lead: Ben Fox (Chief Marketing Officer, since 26 Nov 2025) · Total appointments: 1
Roster: Wieden+Kennedy (creative) Small roster
Last review on record: 21 Jan 2025 · Marketing lead since: 26 Nov 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 25 Jan 2017 to 14 Sept 2023 · 7 campaigns
Latest: campaign via LBBDDB New Zealand DDB New ZealandSeen in credits only
creative, credited 4 May 2020 · 1 campaign
Latest: campaign via Campaign BriefDDB Aotearoa DDB AotearoaSeen in credits only
creative, credited 17 Dec 2020 · 1 campaign
Latest: campaign via Campaign BriefDDB DDBSeen in credits only
creative, credited 5 Dec 2023 to 11 Mar 2024 · 3 campaigns
Latest: campaign via Campaign BriefDDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 21 Dec 2023 to 9 Apr 2024 · 2 campaigns
Latest: campaign via Campaign BriefDDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 17 Dec 2024 · 1 campaign
Latest: Make it Click via Campaign BriefAthena Kouverianos Athena KouverianosSeen in credits only
creative, credited 18 Dec 2024 · 1 campaign
Latest: campaign via Campaign BriefWieden+Kennedy Wieden+KennedyReported appointment
creative, 21 Jan 2025 to now · 1 yr 9 mth
Sources: B&TLinney LinneySeen in credits only
creative, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
media, credited 25 Jan 2017 to 6 July 2022 · 5 campaigns
Latest: campaign via LBBOMD Create OMD CreateSeen in credits only
media, credited 21 June 2023 · 1 campaign
Latest: Footy. I via LBBOMD Sydney OMD SydneySeen in credits only
media, credited 14 Sept 2023 to 15 Apr 2026 · 3 campaigns
Latest: s - Macca via LBBOMD New Zealand OMD New ZealandSeen in credits only
media, credited 5 Dec 2023 to 9 Apr 2024 · 2 campaigns
Latest: campaign via Campaign BriefOMD OMDSeen in credits only
media, credited 21 Dec 2023 to 26 Nov 2025 · 5 campaigns
Latest: campaign via Campaign Brief
social, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
PR, credited 12 July 2021 · 1 campaign
Latest: s Australia Highlights Aussies via LBBRED REDSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign BriefCharlie Madsen-Pilcher Charlie Madsen-PilcherSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign BriefScarlette Matthews Scarlette MatthewsSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign BriefEleven PR Eleven PRSeen in credits only
PR, credited 15 Apr 2026 · 2 campaigns
Latest: campaign via B&T
design, credited 10 Jan 2023 · 1 campaign
Latest: Macca via Campaign BriefRumble RumbleSeen in credits only
design, credited 15 Apr 2026 · 2 campaigns
Latest: campaign via B&T
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | Wieden+KennedyCurrent | 21 Jan 2025 | Now | 1.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for McDonald's since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on McDonald's campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Wieden+Kennedy Sydney Seen in credits | creative | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Rabbit Seen in credits | production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| The Editors Seen in credits | post-production | 4 May 2020 | 15 Apr 2026 | 4 | campaign via LBB |
| Rascal Seen in credits | post-production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| FIN Design + Effects Seen in credits | post-production | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Rumble Seen in credits | design | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| OMD Sydney Seen in credits | media | 14 Sept 2023 | 15 Apr 2026 | 3 | s - Macca via LBB |
| Eleven PR Seen in credits | PR | 15 Apr 2026 | 15 Apr 2026 | 2 | campaign via B&T |
| Ryan Smith @ Counsel Seen in credits | social | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Ninian Doff @ Creators Inc Seen in credits | production | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Adam Rudd @ Whitehouse Post Seen in credits | post-production | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| OMD Seen in credits | media | 21 Dec 2023 | 26 Nov 2025 | 5 | campaign via Campaign Brief |
| RED Seen in credits | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Charlie Madsen-Pilcher Seen in credits | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Scarlette Matthews Seen in credits | PR | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Linney Seen in credits | creative | 26 Nov 2025 | 26 Nov 2025 | 1 | Grinched via Campaign Brief |
| Wieden+Kennedy Seen in credits | creative | 18 Dec 2024 | 18 Dec 2024 | 1 | campaign via Campaign Brief |
| Athena Kouverianos Seen in credits | creative | 18 Dec 2024 | 18 Dec 2024 | 1 | campaign via Campaign Brief |
| The Vanity Seen in credits | post-production | 18 Dec 2024 | 18 Dec 2024 | 1 | campaign via Campaign Brief |
| DDB Group Aotearoa Seen in credits | creative | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| Fish’n’Clips Seen in credits | post-production | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| Franklin Road – Stefaan van Leuven Seen in credits | audio | 17 Dec 2024 | 17 Dec 2024 | 1 | Make it Click via Campaign Brief |
| DDB Group Aotearoa Seen in credits | creative | 21 Dec 2023 | 9 Apr 2024 | 2 | campaign via Campaign Brief |
| OMD New Zealand Seen in credits | media | 5 Dec 2023 | 9 Apr 2024 | 2 | campaign via Campaign Brief |
| DDB Seen in credits | creative | 5 Dec 2023 | 11 Mar 2024 | 3 | campaign via Campaign Brief |
| Heckler Seen in credits | post-production | 10 Mar 2024 | 11 Mar 2024 | 2 | campaign via Campaign Brief |
| Scoundrel Seen in credits | production | 5 Dec 2023 | 5 Dec 2023 | 1 | campaign via Campaign Brief |
| Toybox Seen in credits | post-production | 5 Dec 2023 | 5 Dec 2023 | 1 | campaign via Campaign Brief |
| DDB Sydney Seen in credits | creative | 25 Jan 2017 | 14 Sept 2023 | 7 | campaign via LBB |
| Whooshka Seen in credits | production | 14 Sept 2023 | 14 Sept 2023 | 1 | s - Macca via LBB |
| OMD Create Seen in credits | media | 21 June 2023 | 21 June 2023 | 1 | Footy. I via LBB |
| Gemba Seen in credits | production | 10 Jan 2023 | 10 Jan 2023 | 1 | Macca via Campaign Brief |
| Matt Perrott (Mighty Sound Studios) Seen in credits | design | 10 Jan 2023 | 10 Jan 2023 | 1 | Macca via Campaign Brief |
| Manning Gottlieb OMD Seen in credits | media | 25 Jan 2017 | 6 July 2022 | 5 | campaign via LBB |
| Revolver Australia Seen in credits | production | 6 July 2022 | 6 July 2022 | 1 | campaign via LBB |
| Mango Communications Seen in credits | PR | 12 July 2021 | 12 July 2021 | 1 | s Australia Highlights Aussies via LBB |
| DDB Aotearoa Seen in credits | creative | 17 Dec 2020 | 17 Dec 2020 | 1 | campaign via Campaign Brief |
| The Collective Force: Jason Jones Seen in credits | production | 17 Dec 2020 | 17 Dec 2020 | 1 | campaign via Campaign Brief |
| FINCH Seen in credits | production | 4 May 2020 | 4 May 2020 | 1 | campaign via LBB |
| DDB New Zealand Seen in credits | creative | 4 May 2020 | 4 May 2020 | 1 | campaign via Campaign Brief |
| Return of the Mac Seen in credits | audio | 4 May 2020 | 4 May 2020 | 1 | campaign via Campaign Brief |
Also credited People named once in McDonald's campaign credits
Intuitive Artisan Entertainment (Talent Director, Rabbit, Campaign Brief) · Ben Fox (Chief Marketing Officer, McDonald’s, Campaign Brief) · Matthew Reischauer (Marketing Director, McDonald’s, Campaign Brief) · Chloe Bissell (Head of Marketing, McDonald’s, Campaign Brief) · Hannah Pain (Head of Marketing, McDonald’s, Campaign Brief) · Alexandra Martin (Marketing Manager, McDonald’s, Campaign Brief) · Emma Pellegrinelli (Brand Manager, McDonald’s, Campaign Brief) · Jo Conlon (Marketing Manager, McDonald’s, Campaign Brief) · Alice Pavey (Marketing Manager, McDonald’s, Campaign Brief) · Annabel Ranken (Brand Manager, McDonald’s, Campaign Brief) · Georgia Pell-Johnson (Senior Brand Manager, McDonald’s, Campaign Brief) · Kai McHugh (Marketing Executive, McDonald’s, Campaign Brief) · Steph Pullen (Marketing Manager, McDonald’s, Campaign Brief) · Elspeth Allen (Brand Manager, McDonald’s, Campaign Brief) · Jai Dasgupta (Marketing Executive, McDonald’s, Campaign Brief) · Ana Saffer (Social Media Marketing Manager, McDonald’s, Campaign Brief) · Joanna Maycock (Senior Brand Manager, McDonald’s, Campaign Brief) · Sara Faulkner (Social Editor, Ninian Doff @ Creators Inc, Campaign Brief) · Scott Grummett (Food Director, Darling Films, Campaign Brief) · Kelly Doyle (Food Producer, Darling Films, Campaign Brief) · Dale Amanda Heron (Post Producer, Hannah Ruddleston, Campaign Brief) · George Kyriacou (Colourist, Hannah Ruddleston, Campaign Brief) · Emma Gilmore (Business Director, OMD, Campaign Brief) · Erin Kelley (Media Business Director, OMD, Campaign Brief) · Josh Deane (Strategy Director, OMD, Campaign Brief) · Holly Rosier (Associate Director, OMD, Campaign Brief) · Eddie Fisher (Account Manager, OMD, Campaign Brief) · Reilly Sadowski-Synnott (Account Manager, OMD, Campaign Brief) · Lucy Hird (Account Lead, RED, Campaign Brief) · Julianne Power (Account Director, RED, Campaign Brief) · Louise Keenan (Account Director, RED, Campaign Brief) · Juliet Leah (Account Lead, Linney, Campaign Brief) · Nicola Faulkner (Account Manager, Linney, Campaign Brief) · Stephanie Powney (Creative Account Director, Linney, Campaign Brief) · Kara Minnis (Creative Account Manager, Linney, Campaign Brief) · Stephanie Storey (Business Director, Linney, Campaign Brief) · Kristen Lane (Senior Account Manager, Linney, Campaign Brief) · Alex Hitchen (Account Manager, Linney, Campaign Brief) · Claire Wilson (Business Director, Linney, Campaign Brief) · Amun Grewal (Account Director, Linney, Campaign Brief) · Alfie Webster (Senior Planner, Linney, Campaign Brief) · Elliott Olden (Senior Account Manager, Linney, Campaign Brief) · Luke Rive (Marketing Director, McDonald’s, Campaign Brief) · Leigh Benvie (Head of Brand & Media, McDonald’s, Campaign Brief) · Laura Lloyd (Senior Brand Manager, McDonald’s, Campaign Brief) · James Moore (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Samantha Attenborough (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Fleur Swarbrick (Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Devan Narsai (DOP, DDB Group Aotearoa (DDB, Campaign Brief) · Jess Rhodes (Soundtrack/composer/Music, Fish’n’Clips, Campaign Brief) · Dan Partington (BTS editor, Franklin Road – Stefaan van Leuven, Campaign Brief) · Jo Mitchell (Director of Marketing, McDonald’s, Campaign Brief) · Deb Fell (Head of Marketing, McDonald’s, Campaign Brief) · Nikki Jeffcote (Senior Brand Manager, McDonald’s, Campaign Brief) · Nadia Smit Els (Brand Manager, McDonald’s, Campaign Brief) · Damon Stapleton (Chief Creative Officer, DDB New Zealand, Campaign Brief) · Gary Steele (Executive Creative Director, DDB New Zealand, Campaign Brief) · Ben Pegler (Creative Director, DDB New Zealand, Campaign Brief) · Gareth Rice (Art Director, DDB New Zealand, Campaign Brief) · Geordie Wilson (Copywriter, DDB New Zealand, Campaign Brief) · Lauren Taylor (Senior Business Director, Campaign Brief) · Helen Southern (Business Manager, Campaign Brief) · Rupert Price (Chief Strategy Officer, Campaign Brief) · Charlotte Marks (Strategy Director, Campaign Brief) · Judy Thompson (Executive Producer, Campaign Brief) · Charlotte Glennon (Senior Integrated Producer, Campaign Brief) · Dan Cummings (Editor, Campaign Brief) · Rory McKechnie (Creative Directors, DDB Aotearoa, Campaign Brief) · Zac Lancaster (Art Director, DDB Aotearoa, Campaign Brief) · Karla Fisher (Lead Business Director, DDB Aotearoa, Campaign Brief) · Mitch Young (Senior Business Director, DDB Aotearoa, Campaign Brief) · Shelley Cousins (Print Producer, DDB Aotearoa, Campaign Brief) · Toaki Okano (Photographer, DDB Aotearoa, Campaign Brief) · Suren Unka (Lighting Designer, The Collective Force: Jason Jones, Campaign Brief) · Catherine Ellis (Lighting designer assistant, The Collective Force: Jason Jones, Campaign Brief) · Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · Alexandra Longbottom (Executive Producer, Gemba, Campaign Brief) · John Weir (Creative Director, Gemba, Campaign Brief) · Nick Snelling (Creative Director, Gemba, Campaign Brief) · Zoé Hartas (Senior Account Director, Gemba, Campaign Brief) · Conor Gilchrist (Account Manager, Gemba, Campaign Brief) · Luke Coulson (Producer, Gemba, Campaign Brief) · Julia Mancuso (Graphic Design & Illustration, Campaign Brief) · David Guest (Director of Photography, Campaign Brief) · Chris Hillary (Stills Photography, Campaign Brief) · Drew Moden (Editor, Colourist & Online, Mr Fox, Campaign Brief) · Nicky Moltschaniwskyj (Senior Brand Manager, McDonald’s, Campaign Brief) · Angela Favis (Brand Manager, McDonald’s, Campaign Brief) · Adrian Green (Head of CBI, Merch and Digital, McDonald’s, Campaign Brief) · Ric Cantor (Director, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producer, Scoundrel, Campaign Brief) · Claire Kelly (Producer, Scoundrel, Campaign Brief) · Marty Williams (DOP, Scoundrel, Campaign Brief) · Tim Mauger (Editor, Scoundrel, Campaign Brief) · Stef Phillips (Senior Brand Manager, McDonald’s, Campaign Brief) · Issac Bell (Director, Good Oil, Campaign Brief) · Andrew McLean (Executive Producer, Good Oil, Campaign Brief) · Rose Sacktor (Creative Director, Wieden + Kennedy, Campaign Brief) · Paddy Treacy (Creative Director, Wieden + Kennedy, Campaign Brief) · Mikayla Dumas (Copywriter, Wieden + Kennedy, Campaign Brief) · Nikki Vandervelde (Art Director, Wieden + Kennedy, Campaign Brief) · Jesse James McElroy (Director, Athena Kouverianos, Campaign Brief) · Jeff Darragh (Producer, Athena Kouverianos, Campaign Brief) · Red Barbaza (Editor, Athena Kouverianos, Campaign Brief) · Andrew Exworth (Colourist, The Vanity, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 21 Jan 2025 | 21 Jan 2025 | appointment | creative | Wieden+Kennedy | reported | via B&T |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Jo Mitchell | Director of Marketing | 4 May 2020 | 17 Dec 2020 |
| Deb Fell | Head of Marketing | 4 May 2020 | 17 Dec 2020 |
| Nadia Smit Els | Brand Manager | 4 May 2020 | 4 May 2020 |
| Luke Rive | Marketing Director | 18 May 2023 | Now |
| Nicky Moltschaniwskyj | Senior Brand Manager | 18 May 2023 | 18 May 2023 |
| Angela Favis | Brand Manager | 18 May 2023 | Now |
| Leigh Benvie | Head of Brand & Media | 5 Dec 2023 | Now |
| Laura Lloyd | Senior Brand Manager | 5 Dec 2023 | Now |
| Stef Phillips | Senior Brand Manager | 21 Dec 2023 | Now |
| Ben Fox | Chief Marketing Officer | 26 Nov 2025 | Now |
| Matthew Reischauer | Marketing Director | 26 Nov 2025 | Now |
| Chloe Bissell | Head of Marketing | 26 Nov 2025 | Now |
| Hannah Pain | Head of Marketing | 26 Nov 2025 | Now |
| Alexandra Martin | Marketing Manager | 26 Nov 2025 | Now |
| Emma Pellegrinelli | Brand Manager | 26 Nov 2025 | Now |
| Jo Conlon | Marketing Manager | 26 Nov 2025 | Now |
| Alice Pavey | Marketing Manager | 26 Nov 2025 | Now |
| Annabel Ranken | Brand Manager | 26 Nov 2025 | Now |
| Georgia Pell-Johnson | Senior Brand Manager | 26 Nov 2025 | Now |
| Kai McHugh | Marketing Executive | 26 Nov 2025 | Now |
| Steph Pullen | Marketing Manager | 26 Nov 2025 | Now |
| Elspeth Allen | Brand Manager | 26 Nov 2025 | Now |
| Jai Dasgupta | Marketing Executive | 26 Nov 2025 | Now |
| Ana Saffer | Social Media Marketing Manager | 26 Nov 2025 | Now |
| Joanna Maycock | Senior Brand Manager | 26 Nov 2025 | Now |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
