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Brands › McDonald's

McDonald's

As at 16 Oct 2026, AccountMoves records 1 current agency for McDonald's: Wieden+Kennedy (creative, since 21 Jan 2025). Agency changes reported since 2016: 0. Last reported move: 21 Jan 2025. Based on reported moves only, with sources.

Marketing lead: Ben Fox (Chief Marketing Officer, since 26 Nov 2025) · Total appointments: 1

Roster: Wieden+Kennedy (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 21 Jan 2025 · Marketing lead since: 26 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
DDB Sydney DDB SydneySeen in credits only
creative, credited 25 Jan 2017 to 14 Sept 2023 · 7 campaigns
Latest: campaign via LBB
DDB New Zealand DDB New ZealandSeen in credits only
creative, credited 4 May 2020 · 1 campaign
Latest: campaign via Campaign Brief
DDB Aotearoa DDB AotearoaSeen in credits only
creative, credited 17 Dec 2020 · 1 campaign
Latest: campaign via Campaign Brief
DDB DDBSeen in credits only
creative, credited 5 Dec 2023 to 11 Mar 2024 · 3 campaigns
Latest: campaign via Campaign Brief
DDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 21 Dec 2023 to 9 Apr 2024 · 2 campaigns
Latest: campaign via Campaign Brief
DDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 17 Dec 2024 · 1 campaign
Latest: Make it Click via Campaign Brief
Athena Kouverianos Athena KouverianosSeen in credits only
creative, credited 18 Dec 2024 · 1 campaign
Latest: campaign via Campaign Brief
Wieden+Kennedy Wieden+KennedyReported appointment
creative, 21 Jan 2025 to now · 1 yr 9 mth
Sources: B&T
Linney LinneySeen in credits only
creative, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
Wieden+KennedyReported · 1 yr 9 mth
media
Manning Gottlieb OMD Manning Gottlieb OMDSeen in credits only
media, credited 25 Jan 2017 to 6 July 2022 · 5 campaigns
Latest: campaign via LBB
OMD Create OMD CreateSeen in credits only
media, credited 21 June 2023 · 1 campaign
Latest: Footy. I via LBB
OMD Sydney OMD SydneySeen in credits only
media, credited 14 Sept 2023 to 15 Apr 2026 · 3 campaigns
Latest: s - Macca via LBB
OMD New Zealand OMD New ZealandSeen in credits only
media, credited 5 Dec 2023 to 9 Apr 2024 · 2 campaigns
Latest: campaign via Campaign Brief
OMD OMDSeen in credits only
media, credited 21 Dec 2023 to 26 Nov 2025 · 5 campaigns
Latest: campaign via Campaign Brief
OMDSeen in credits · 2 yr 10 mth
social
Ryan Smith @ Counsel Ryan Smith @ CounselSeen in credits only
social, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
Ryan Smith @ CounselSeen in credits · 11 mth
PR
Mango Communications Mango CommunicationsSeen in credits only
PR, credited 12 July 2021 · 1 campaign
Latest: s Australia Highlights Aussies via LBB
RED REDSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
Charlie Madsen-Pilcher Charlie Madsen-PilcherSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
Scarlette Matthews Scarlette MatthewsSeen in credits only
PR, credited 26 Nov 2025 · 1 campaign
Latest: Grinched via Campaign Brief
Eleven PR Eleven PRSeen in credits only
PR, credited 15 Apr 2026 · 2 campaigns
Latest: campaign via B&T
Eleven PRSeen in credits · 6 mth
design
Matt Perrott (Mighty Sound Studios) Matt Perrott (Mighty Sound Studios)Seen in credits only
design, credited 10 Jan 2023 · 1 campaign
Latest: Macca via Campaign Brief
Rumble RumbleSeen in credits only
design, credited 15 Apr 2026 · 2 campaigns
Latest: campaign via B&T
RumbleSeen in credits · 6 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeWieden+KennedyCurrent21 Jan 2025Now1.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for McDonald's since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on McDonald's campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Wieden+Kennedy Sydney Seen in creditscreative15 Apr 202615 Apr 20262campaign via B&T
Rabbit Seen in creditsproduction15 Apr 202615 Apr 20262campaign via B&T
The Editors Seen in creditspost-production4 May 202015 Apr 20264campaign via LBB
Rascal Seen in creditspost-production15 Apr 202615 Apr 20262campaign via B&T
FIN Design + Effects Seen in creditspost-production15 Apr 202615 Apr 20262campaign via B&T
Rumble Seen in creditsdesign15 Apr 202615 Apr 20262campaign via B&T
OMD Sydney Seen in creditsmedia14 Sept 202315 Apr 20263s - Macca via LBB
Eleven PR Seen in creditsPR15 Apr 202615 Apr 20262campaign via B&T
Ryan Smith @ Counsel Seen in creditssocial26 Nov 202526 Nov 20251Grinched via Campaign Brief
Ninian Doff @ Creators Inc Seen in creditsproduction26 Nov 202526 Nov 20251Grinched via Campaign Brief
Adam Rudd @ Whitehouse Post Seen in creditspost-production26 Nov 202526 Nov 20251Grinched via Campaign Brief
OMD Seen in creditsmedia21 Dec 202326 Nov 20255campaign via Campaign Brief
RED Seen in creditsPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Charlie Madsen-Pilcher Seen in creditsPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Scarlette Matthews Seen in creditsPR26 Nov 202526 Nov 20251Grinched via Campaign Brief
Linney Seen in creditscreative26 Nov 202526 Nov 20251Grinched via Campaign Brief
Wieden+Kennedy Seen in creditscreative18 Dec 202418 Dec 20241campaign via Campaign Brief
Athena Kouverianos Seen in creditscreative18 Dec 202418 Dec 20241campaign via Campaign Brief
The Vanity Seen in creditspost-production18 Dec 202418 Dec 20241campaign via Campaign Brief
DDB Group Aotearoa Seen in creditscreative17 Dec 202417 Dec 20241Make it Click via Campaign Brief
Fish’n’Clips Seen in creditspost-production17 Dec 202417 Dec 20241Make it Click via Campaign Brief
Franklin Road – Stefaan van Leuven Seen in creditsaudio17 Dec 202417 Dec 20241Make it Click via Campaign Brief
DDB Group Aotearoa Seen in creditscreative21 Dec 20239 Apr 20242campaign via Campaign Brief
OMD New Zealand Seen in creditsmedia5 Dec 20239 Apr 20242campaign via Campaign Brief
DDB Seen in creditscreative5 Dec 202311 Mar 20243campaign via Campaign Brief
Heckler Seen in creditspost-production10 Mar 202411 Mar 20242campaign via Campaign Brief
Scoundrel Seen in creditsproduction5 Dec 20235 Dec 20231campaign via Campaign Brief
Toybox Seen in creditspost-production5 Dec 20235 Dec 20231campaign via Campaign Brief
DDB Sydney Seen in creditscreative25 Jan 201714 Sept 20237campaign via LBB
Whooshka Seen in creditsproduction14 Sept 202314 Sept 20231s - Macca via LBB
OMD Create Seen in creditsmedia21 June 202321 June 20231Footy. I via LBB
Gemba Seen in creditsproduction10 Jan 202310 Jan 20231Macca via Campaign Brief
Matt Perrott (Mighty Sound Studios) Seen in creditsdesign10 Jan 202310 Jan 20231Macca via Campaign Brief
Manning Gottlieb OMD Seen in creditsmedia25 Jan 20176 July 20225campaign via LBB
Revolver Australia Seen in creditsproduction6 July 20226 July 20221campaign via LBB
Mango Communications Seen in creditsPR12 July 202112 July 20211s Australia Highlights Aussies via LBB
DDB Aotearoa Seen in creditscreative17 Dec 202017 Dec 20201campaign via Campaign Brief
The Collective Force: Jason Jones Seen in creditsproduction17 Dec 202017 Dec 20201campaign via Campaign Brief
FINCH Seen in creditsproduction4 May 20204 May 20201campaign via LBB
DDB New Zealand Seen in creditscreative4 May 20204 May 20201campaign via Campaign Brief
Return of the Mac Seen in creditsaudio4 May 20204 May 20201campaign via Campaign Brief

Also credited People named once in McDonald's campaign credits

Intuitive Artisan Entertainment (Talent Director, Rabbit, Campaign Brief) · Ben Fox (Chief Marketing Officer, McDonald’s, Campaign Brief) · Matthew Reischauer (Marketing Director, McDonald’s, Campaign Brief) · Chloe Bissell (Head of Marketing, McDonald’s, Campaign Brief) · Hannah Pain (Head of Marketing, McDonald’s, Campaign Brief) · Alexandra Martin (Marketing Manager, McDonald’s, Campaign Brief) · Emma Pellegrinelli (Brand Manager, McDonald’s, Campaign Brief) · Jo Conlon (Marketing Manager, McDonald’s, Campaign Brief) · Alice Pavey (Marketing Manager, McDonald’s, Campaign Brief) · Annabel Ranken (Brand Manager, McDonald’s, Campaign Brief) · Georgia Pell-Johnson (Senior Brand Manager, McDonald’s, Campaign Brief) · Kai McHugh (Marketing Executive, McDonald’s, Campaign Brief) · Steph Pullen (Marketing Manager, McDonald’s, Campaign Brief) · Elspeth Allen (Brand Manager, McDonald’s, Campaign Brief) · Jai Dasgupta (Marketing Executive, McDonald’s, Campaign Brief) · Ana Saffer (Social Media Marketing Manager, McDonald’s, Campaign Brief) · Joanna Maycock (Senior Brand Manager, McDonald’s, Campaign Brief) · Sara Faulkner (Social Editor, Ninian Doff @ Creators Inc, Campaign Brief) · Scott Grummett (Food Director, Darling Films, Campaign Brief) · Kelly Doyle (Food Producer, Darling Films, Campaign Brief) · Dale Amanda Heron (Post Producer, Hannah Ruddleston, Campaign Brief) · George Kyriacou (Colourist, Hannah Ruddleston, Campaign Brief) · Emma Gilmore (Business Director, OMD, Campaign Brief) · Erin Kelley (Media Business Director, OMD, Campaign Brief) · Josh Deane (Strategy Director, OMD, Campaign Brief) · Holly Rosier (Associate Director, OMD, Campaign Brief) · Eddie Fisher (Account Manager, OMD, Campaign Brief) · Reilly Sadowski-Synnott (Account Manager, OMD, Campaign Brief) · Lucy Hird (Account Lead, RED, Campaign Brief) · Julianne Power (Account Director, RED, Campaign Brief) · Louise Keenan (Account Director, RED, Campaign Brief) · Juliet Leah (Account Lead, Linney, Campaign Brief) · Nicola Faulkner (Account Manager, Linney, Campaign Brief) · Stephanie Powney (Creative Account Director, Linney, Campaign Brief) · Kara Minnis (Creative Account Manager, Linney, Campaign Brief) · Stephanie Storey (Business Director, Linney, Campaign Brief) · Kristen Lane (Senior Account Manager, Linney, Campaign Brief) · Alex Hitchen (Account Manager, Linney, Campaign Brief) · Claire Wilson (Business Director, Linney, Campaign Brief) · Amun Grewal (Account Director, Linney, Campaign Brief) · Alfie Webster (Senior Planner, Linney, Campaign Brief) · Elliott Olden (Senior Account Manager, Linney, Campaign Brief) · Luke Rive (Marketing Director, McDonald’s, Campaign Brief) · Leigh Benvie (Head of Brand & Media, McDonald’s, Campaign Brief) · Laura Lloyd (Senior Brand Manager, McDonald’s, Campaign Brief) · James Moore (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Samantha Attenborough (Executive Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Fleur Swarbrick (Producer, DDB Group Aotearoa (DDB, Campaign Brief) · Devan Narsai (DOP, DDB Group Aotearoa (DDB, Campaign Brief) · Jess Rhodes (Soundtrack/composer/Music, Fish’n’Clips, Campaign Brief) · Dan Partington (BTS editor, Franklin Road – Stefaan van Leuven, Campaign Brief) · Jo Mitchell (Director of Marketing, McDonald’s, Campaign Brief) · Deb Fell (Head of Marketing, McDonald’s, Campaign Brief) · Nikki Jeffcote (Senior Brand Manager, McDonald’s, Campaign Brief) · Nadia Smit Els (Brand Manager, McDonald’s, Campaign Brief) · Damon Stapleton (Chief Creative Officer, DDB New Zealand, Campaign Brief) · Gary Steele (Executive Creative Director, DDB New Zealand, Campaign Brief) · Ben Pegler (Creative Director, DDB New Zealand, Campaign Brief) · Gareth Rice (Art Director, DDB New Zealand, Campaign Brief) · Geordie Wilson (Copywriter, DDB New Zealand, Campaign Brief) · Lauren Taylor (Senior Business Director, Campaign Brief) · Helen Southern (Business Manager, Campaign Brief) · Rupert Price (Chief Strategy Officer, Campaign Brief) · Charlotte Marks (Strategy Director, Campaign Brief) · Judy Thompson (Executive Producer, Campaign Brief) · Charlotte Glennon (Senior Integrated Producer, Campaign Brief) · Dan Cummings (Editor, Campaign Brief) · Rory McKechnie (Creative Directors, DDB Aotearoa, Campaign Brief) · Zac Lancaster (Art Director, DDB Aotearoa, Campaign Brief) · Karla Fisher (Lead Business Director, DDB Aotearoa, Campaign Brief) · Mitch Young (Senior Business Director, DDB Aotearoa, Campaign Brief) · Shelley Cousins (Print Producer, DDB Aotearoa, Campaign Brief) · Toaki Okano (Photographer, DDB Aotearoa, Campaign Brief) · Suren Unka (Lighting Designer, The Collective Force: Jason Jones, Campaign Brief) · Catherine Ellis (Lighting designer assistant, The Collective Force: Jason Jones, Campaign Brief) · Boyd Hicklin (Executive Creative Director, Gemba, Campaign Brief) · Alexandra Longbottom (Executive Producer, Gemba, Campaign Brief) · John Weir (Creative Director, Gemba, Campaign Brief) · Nick Snelling (Creative Director, Gemba, Campaign Brief) · Zoé Hartas (Senior Account Director, Gemba, Campaign Brief) · Conor Gilchrist (Account Manager, Gemba, Campaign Brief) · Luke Coulson (Producer, Gemba, Campaign Brief) · Julia Mancuso (Graphic Design & Illustration, Campaign Brief) · David Guest (Director of Photography, Campaign Brief) · Chris Hillary (Stills Photography, Campaign Brief) · Drew Moden (Editor, Colourist & Online, Mr Fox, Campaign Brief) · Nicky Moltschaniwskyj (Senior Brand Manager, McDonald’s, Campaign Brief) · Angela Favis (Brand Manager, McDonald’s, Campaign Brief) · Adrian Green (Head of CBI, Merch and Digital, McDonald’s, Campaign Brief) · Ric Cantor (Director, Scoundrel, Campaign Brief) · Adrian Shapiro (Executive Producer, Scoundrel, Campaign Brief) · Claire Kelly (Producer, Scoundrel, Campaign Brief) · Marty Williams (DOP, Scoundrel, Campaign Brief) · Tim Mauger (Editor, Scoundrel, Campaign Brief) · Stef Phillips (Senior Brand Manager, McDonald’s, Campaign Brief) · Issac Bell (Director, Good Oil, Campaign Brief) · Andrew McLean (Executive Producer, Good Oil, Campaign Brief) · Rose Sacktor (Creative Director, Wieden + Kennedy, Campaign Brief) · Paddy Treacy (Creative Director, Wieden + Kennedy, Campaign Brief) · Mikayla Dumas (Copywriter, Wieden + Kennedy, Campaign Brief) · Nikki Vandervelde (Art Director, Wieden + Kennedy, Campaign Brief) · Jesse James McElroy (Director, Athena Kouverianos, Campaign Brief) · Jeff Darragh (Producer, Athena Kouverianos, Campaign Brief) · Red Barbaza (Editor, Athena Kouverianos, Campaign Brief) · Andrew Exworth (Colourist, The Vanity, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Jan 202521 Jan 2025appointmentcreativeWieden+Kennedyreportedvia B&T

Marketing leaders

PersonTitleFromTo
Jo MitchellDirector of Marketing4 May 202017 Dec 2020
Deb FellHead of Marketing4 May 202017 Dec 2020
Nadia Smit ElsBrand Manager4 May 20204 May 2020
Luke RiveMarketing Director18 May 2023Now
Nicky MoltschaniwskyjSenior Brand Manager18 May 202318 May 2023
Angela FavisBrand Manager18 May 2023Now
Leigh BenvieHead of Brand & Media5 Dec 2023Now
Laura LloydSenior Brand Manager5 Dec 2023Now
Stef PhillipsSenior Brand Manager21 Dec 2023Now
Ben FoxChief Marketing Officer26 Nov 2025Now
Matthew ReischauerMarketing Director26 Nov 2025Now
Chloe BissellHead of Marketing26 Nov 2025Now
Hannah PainHead of Marketing26 Nov 2025Now
Alexandra MartinMarketing Manager26 Nov 2025Now
Emma PellegrinelliBrand Manager26 Nov 2025Now
Jo ConlonMarketing Manager26 Nov 2025Now
Alice PaveyMarketing Manager26 Nov 2025Now
Annabel RankenBrand Manager26 Nov 2025Now
Georgia Pell-JohnsonSenior Brand Manager26 Nov 2025Now
Kai McHughMarketing Executive26 Nov 2025Now
Steph PullenMarketing Manager26 Nov 2025Now
Elspeth AllenBrand Manager26 Nov 2025Now
Jai DasguptaMarketing Executive26 Nov 2025Now
Ana SafferSocial Media Marketing Manager26 Nov 2025Now
Joanna MaycockSenior Brand Manager26 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.