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Brands › Visit Victoria

Visit Victoria

As at 16 Oct 2026, AccountMoves records no current agency appointments for Visit Victoria. Agency changes reported since 2016: 0. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 0

Roster: No confirmed appointments recorded. See credits below.

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 0 current

Last review on record: None recorded · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
SIRAP SIRAPSeen in credits only
creative, credited 18 Sept 2020 · 2 campaigns
Latest: Click for Vic via Campaign BriefAJF Partnership AJF PartnershipSeen in credits only
creative, credited 18 Jan 2024 · 1 campaign
Latest: Every bit different via Campaign BriefUs+Us Us+UsSeen in credits only
creative, credited 18 Jan 2024 · 1 campaign
Latest: Every bit different via Campaign Brief
Vacant on record
media
OMD OMDSeen in credits only
media, credited 18 Aug 2022 to 18 Jan 2024 · 3 campaigns
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Visit Victoria since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Visit Victoria campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
AJF Partnership Seen in creditscreative18 Jan 202418 Jan 20241Every bit different via Campaign Brief
Rumble Seen in creditsaudio18 Jan 202418 Jan 20241Every bit different via Campaign Brief
The Editors Seen in creditspost-production18 Jan 202418 Jan 20241Every bit different via Campaign Brief
OMD Seen in creditsmedia18 Aug 202218 Jan 20243campaign via B&T
Us+Us Seen in creditscreative18 Jan 202418 Jan 20241Every bit different via Campaign Brief
Bang Bang Studios – Sam Hopgood Seen in creditsaudio19 Aug 202219 Aug 20221campaign via Campaign Brief
Goodoil Seen in creditsproduction18 Aug 202218 Aug 20221campaign via B&T
Bang Studios – Sam Hopgood Seen in creditsaudio18 Aug 202218 Aug 20221campaign via B&T
SIRAP Seen in creditscreative18 Sept 202018 Sept 20202Click for Vic via Campaign Brief
SIRAP Seen in creditspost-production18 Sept 202018 Sept 20202Click for Vic via Campaign Brief
Crayon – Daniel Stonehouse Seen in creditspost-production18 Sept 202018 Sept 20202Click for Vic via Campaign Brief
Revolver Seen in creditsproduction27 Oct 201727 Oct 20171campaign via B&T
The Butchery Seen in creditspost-production27 Oct 201727 Oct 20171campaign via B&T
The Refinery Seen in creditspost-production27 Oct 201727 Oct 20171campaign via B&T
Flagstaff Seen in creditsaudio27 Oct 201727 Oct 20171campaign via B&T

Also credited People named once in Visit Victoria campaign credits

Shannyn Higgins (Photography, Campaign Brief) · Justin Kane (Photography, Campaign Brief) · Joe Walker (Composer, Campaign Brief) · Clemenger BBDO Melbourne (Creative, Visit Victoria, B&T) · Gary Freedman (Director, Revolver, B&T) · Jack Hutchings (Editor, The Butchery, B&T) · Eugene Richards (Editor, The Refinery, B&T) · Paris Thomson (Creative Director, SIRAP, B&T) · Belinda Cumming (Managing Producer, SIRAP, B&T) · Julian Tay (DOP, SIRAP, B&T) · Leanne Clancey (Copywriter, Windmill Audio, B&T) · Caitlin Mills (Stills Photography, Windmill Audio, B&T) · Shae Keenan (Chief Marketing Officer, Visit Victoria, B&T) · Ben Knighton (Head of Global Markets and Consumer Marketing, Visit Victoria, B&T) · Richard Price (Group Manager, Content & Creative, Visit Victoria, B&T) · Sarah Lock (Manager Marketing & Creative Services, Visit Victoria, B&T) · AJF Partnership (Creative, Visit Victoria, B&T) · Adam Francis (Executive Creative Director and Founder, Visit Victoria, B&T) · Carly Dallwitz (Senior Copywriter, Visit Victoria, B&T) · Liesel Haug (Senior Producer, Visit Victoria, B&T) · Ferne Archer (Senior Account Director, B&T) · Jill Cummins (Strategy Director, B&T) · Sonia Conti (Senior Integrated Production Manager, B&T) · Curtis Hill (Director, Goodoil, B&T) · Simon Thomas (Executive Producer, Goodoil, B&T) · Jackie Adler (Producer, Goodoil, B&T) · Thom Neal (Director of Photography, Goodoil, B&T) · Dan Lee (Editor, Goodoil, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource

Marketing leaders

PersonTitleFromTo
Shae KeenanChief Marketing Officer18 Aug 202219 Aug 2022
Ben KnightonHead of Global Markets and Consumer Marketing18 Aug 202219 Aug 2022
Sarah LockManager Marketing & Creative Services18 Aug 202219 Aug 2022

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.