North
North. AccountMoves records 2 account wins, 0 losses and 0 retentions, and 2 current clients including BlueScope, World, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Ian Howarth (Creative Director), Chris Abbott (Managing Partner)
Career W-L2-0
Retained0
Net $m+0.0
Clients2
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2021 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 73 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 59 |
| Career | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| BlueScope | digital | 20 Apr 2021 | 5.5 | |
| World | digital | 9 Dec 2020 | 5.9 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Barlow said North stood out for its data and technology capability and a clear grasp of the customer and category. Melissa Barlow on BlueScope · the move · via B&T, 20 Apr 2021 · paraphrased
AGENCY SAYS Abbott said North was pleased to take on BlueScope. Chris Abbott on BlueScope · the move · via B&T, 20 Apr 2021 · paraphrased
AGENCY SAYS Howarth said North was excited to take on World. Ian Howarth on World · the move · via B&T, 9 Dec 2020 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 20 Apr 2021 | BlueScope | digital | Won | ||
| 9 Dec 2020 | World | digital | Won |