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Moves › BlueScope › digital 2021

BlueScope appoints North for digital

BlueScope appoints North for digital. Reported on 20 Apr 2021 (confirmed), sources: B&T.

Brand: BlueScope · Discipline: digital · Type: appointment · Confidence: confirmed

Marketing lead at the time: Melissa Barlow

Est. billingsn/a
Announced20 Apr 2021
Decided20 Apr 2021

The field

AgencyRoleStage
NorthWinnerAppointed

Sources Links only

  • B&T, 20 Apr 20210

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On the record Paraphrased, with tags

WHY THEY WON Barlow said North stood out for its data and technology capability and a clear grasp of the customer and category.
data and technologyaudience understandingdelighted
Melissa Barlow on BlueScope · the move · via B&T, 20 Apr 2021 · paraphrased
AGENCY SAYS Abbott said North was pleased to take on BlueScope.
Chris Abbott on BlueScope · the move · via B&T, 20 Apr 2021 · paraphrased