Tonic
Tonic. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including ASUS, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: · 1 people recorded in total
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 162 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| ASUS | creative | 20 Aug 2025 | 1.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Payten said Tonic was pleased to take on ASUS, and flagged big plans for the next phase. Simon Payten on ASUS · the move · via Mediaweek, 20 Aug 2025 · paraphrased
WHY THEY WON Howe welcomed the appointment of Tonic without spelling out a specific reason. Bradley Howe on ASUS · the move · via Mediaweek, 20 Aug 2025 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 20 Aug 2025 | ASUS | creative | Won |