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Moves › ASUS › creative 2025

ASUS appoints Tonic for creative

ASUS appoints Tonic for creative. Reported on 20 Aug 2025 (confirmed), sources: Mediaweek, Mumbrella.

Brand: ASUS · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced20 Aug 2025
Decided20 Aug 2025

The field

AgencyRoleStage
TonicWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

AGENCY SAYS Payten said Tonic was pleased to take on ASUS, and flagged big plans for the next phase.
ambitiousnext chapter
Simon Payten on ASUS · the move · via Mediaweek, 20 Aug 2025 · paraphrased
WHY THEY WON Howe welcomed the appointment of Tonic without spelling out a specific reason.
Bradley Howe on ASUS · the move · via Mediaweek, 20 Aug 2025 · paraphrased