True Syd.
True Syd.. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including Petbarn, as at 16 Oct 2026. Based on reported moves only, with sources.
Type:
Leadership: Sean Szeps (Head of Social and Strategy), Eric Stephens (CEO)
Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2019 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 87 |
| Career | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Petbarn | social | 26 Mar 2019 | 7.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Szeps said True Syd. was pleased to take on Petbarn and Greencross Vets. Sean Szeps on Petbarn · the move · via Campaign Brief, 26 Mar 2019 · paraphrased
WHY THEY WON Parimu pointed to its data and technology capability and a clear grasp of the customer and category as the reasons for choosing True Syd.. Sumeena Parimu on Petbarn · the move · via Campaign Brief, 26 Mar 2019 · paraphrased
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 26 Mar 2019 | Petbarn | social | Won |