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Agencies › Wavemaker

Wavemaker

Wavemaker is a media agency. AccountMoves records 7 account wins, 3 losses and 0 retentions, and 6 current clients including 2025, Allianz, DoorDash, Insignia Financial, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Jane Sullivan (Managing Director), Leonora Beresford (Client Director), Peter Andrew (Client & Communications Director), Philippa Noilea-Tani (Chief Investment Officer), Fiona Williams (Client Lead), Gill Banks (Account Director), Laura Brady (Group Client Director), Octavio Martinez (Marketplace Group Director), Rubi Hudson (Client Director), Marco Del Castillo (Head of Strategy, Sydney), Kate O’Loughlin (Group Strategy Director), Nicola Milner (Group Client Director) · 23 people recorded in total

Career W-L7-3
Retained0
Net $m+0.0
Clients6
2026 rank55

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262000.00.00.055
20251200.00.00.0188
20231100.00.00.0116
20201000.00.00.085
20192000.00.00.037
Career7300.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
2025unspecified4 July 20251.3
Allianzmedia11 Dec 20232.8
DoorDashmedia16 Dec 20205.8
Insignia Financialmedia29 Sept 20260.0
South Australian Tourismmedia1 Oct 20260.0
Triumph Internationalmedia15 Dec 20196.8

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Howie credited Wavemaker with sharp strategic thinking, its data and technology capability and the strength of its creative ideas.
strategic thinkingdata and technologycreativity
Renee Howie on Insignia Financial · the move · via Mumbrella, 29 Sept 2026 · paraphrased
AGENCY SAYS Vogel said Wavemaker was thrilled to take on Insignia Financial, and flagged big plans for the next phase.
ambitiousboldthrilled
Peter Vogel on Insignia Financial · the move · via Mumbrella, 29 Sept 2026 · paraphrased
WHY THEY WON Deuringer pointed to sharp strategic thinking, a record of commercial results and a clear grasp of the customer and category as the reasons for choosing Wavemaker.
strategic thinkingeffectivenessaudience understandingjourney
Christian Deuringer on Allianz · the move · via B&T, 11 Dec 2023 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
7 Oct 2026Colgate-Palmolive SEEN IN CREDITSmediaPermastinkCampaign Brief
21 Sept 2026Domino's SEEN IN CREDITSmediaMediaweek
28 May 2026DoorDash SEEN IN CREDITSmediaBag ChatCampaign Brief
3 Oct 2023Audible SEEN IN CREDITSmediaCampaign Brief
3 Aug 2026IG Australia SEEN IN CREDITSmediaThis is New MoneyCampaign Brief
19 May 2025Allianz Australia SEEN IN CREDITSmediaCare You Can Count OnMediaweek
5 Nov 2025Perfection Fresh SEEN IN CREDITSmediaCampaign Brief
28 Aug 2025Colgate-Palmolive SEEN IN CREDITSmediaMediaweek
20 Mar 20251001 Optometry SEEN IN CREDITSmediaThe Hidden Eye TestB&T
25 Jan 2024Domino’s Pizza Enterprises SEEN IN CREDITSmediaCampaign Brief
9 Oct 2026Colgate-Palmolive (Cuddly) SEEN IN CREDITSmediaB&T
14 Dec 2022Mars SEEN IN CREDITSmediaCampaign Brief
4 Dec 2019Erste Group Bank AG SEEN IN CREDITSmediabeeliefCampaign Brief
22 Feb 2021EASYFLOWERS SEEN IN CREDITSmediaCampaign Brief
19 Oct 2021SAPOL SEEN IN CREDITSmediaCampaign Brief
31 May 2021SATC SEEN IN CREDITSmediaFor Those Who Want A Little MoreCampaign Brief
17 Dec 2021Journey Beyond SEEN IN CREDITSmediaMelbourne on another levelCampaign Brief
1 Mar 2022Mutti Parma SEEN IN CREDITSmediaCampaign Brief
27 June 2025South Australia Police SEEN IN CREDITSmediaCampaign Brief
28 Apr 2022Perfection Fresh Australia SEEN IN CREDITSmediaCampaign Brief
8 Aug 2022Domino SEEN IN CREDITSmediaCampaign Brief
17 Dec 2025Australia Post SEEN IN CREDITSmediaMediaweek
11 Nov 2022Kindness Factory SEEN IN CREDITSmediaPublic Kindness AnnouncementsCampaign Brief
7 Feb 2023IG Group SEEN IN CREDITSmediaWhere Traders Are MadeCampaign Brief
12 Apr 2023DoorDash Australia SEEN IN CREDITSmediaCampaign Brief
26 Apr 2023Colgate SEEN IN CREDITSmediaHear GearCampaign Brief
8 Aug 2023KiwiRail SEEN IN CREDITSmediaSteely StareCampaign Brief
8 Nov 2023HONDA SEEN IN CREDITSmediaForce for NatureCampaign Brief
19 May 2025Allianz Australia SEEN IN CREDITScreativeCare you can count onCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
1 Oct 2026South Australian TourismmediaWon
29 Sept 2026Insignia FinancialmediaWon
4 July 20252025Won
17 Feb 2025NetflixcreativeLostAmplify
17 Feb 2025NetflixmediaLostInitiative
11 Dec 2023AllianzmediaWon
8 Aug 2023TPG TelecommediaLostStarcom
16 Dec 2020DoorDashmediaWon
15 Dec 2019Triumph InternationalmediaWon
11 July 2019Australia PostmediaWonDentsu