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Brands › Perfection Fresh

Perfection Fresh

As at 16 Oct 2026, AccountMoves records 1 current agency for Perfection Fresh: Emotive (creative, since 20 May 2025). Agency changes reported since 2016: 0. Last reported move: 20 May 2025. Based on reported moves only, with sources.

Marketing lead: Luke Gibson (Chief Marketing & Innovation Officer, since 20 May 2025) · Total appointments: 1

Roster: Emotive (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 20 May 2025 · Marketing lead since: 20 May 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Elevencom ElevencomSeen in credits only
creative, credited 23 Sept 2019 to 5 Nov 2025 · 2 campaigns
Latest: campaign via Campaign BriefEmotive EmotiveConfirmed appointment
creative, 20 May 2025 to now · 1 yr 5 mth
Sources: Mediaweek · Mumbrella · B&T
EmotiveConfirmed · 1 yr 5 mth
media
Wavemaker WavemakerSeen in credits only
media, credited 5 Nov 2025 · 1 campaign
Latest: campaign via Campaign Brief
WavemakerSeen in credits · 11 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeEmotiveCurrent20 May 2025Now1.40

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Perfection Fresh since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Perfection Fresh campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Emotive Seen in creditscreative11 May 202611 May 20261campaign via B&T
Elevencom Seen in creditscreative23 Sept 20195 Nov 20252campaign via Campaign Brief
Wavemaker Seen in creditsmedia5 Nov 20255 Nov 20251campaign via Campaign Brief
Take 2 Seen in creditsaudio12 Feb 20185 Nov 20253campaign via B&T
T&DA Seen in creditsproduction23 Sept 201923 Sept 20191campaign via Campaign Brief
Howling Seen in creditsproduction12 Feb 201812 Feb 20181campaign via B&T

Also credited People named once in Perfection Fresh campaign credits

Jonathan Nyquist (Director, Taxi Film Productions, Campaign Brief) · Mark Bishop (Producer, Taxi Film Productions, Campaign Brief) · Kristie Emerson (Group Marketing Manager, Perfection Fresh, B&T) · Kiran Afzal (Brand Manager, Perfection Fresh, B&T) · Marcelina Brodka (Brand Manager, Perfection Fresh, B&T) · Alice Tschuchnigg (Business Director, B&T) · Rupert Taylor (Senior Creative Director, B&T) · Edward Macaulay (Associate Creative Director, B&T) · Michael Hollis (Senior Producer, B&T) · Daniel Mortensen (Head of Design, B&T) · Eunice Nie (Senior Designer/Animator, B&T) · Hayley-Ritz Pelling (GM, Emotive Productions, B&T) · Rhett D’Arrietta (Director, Emotive Productions, B&T) · Jessica Brandt (Line Producer, Emotive Productions, B&T) · Daisy Bray (Production Manager, Emotive Productions, B&T) · Danny Ruhimann (DOP, Emotive Productions, B&T) · James Evans (Photographer, Emotive Productions, B&T) · Rebecca Love-Williams (Post Producer, Emotive Productions, B&T) · Sam Gadsden (Senior Editor, Emotive Productions, B&T) · Billy Wychge (Colourist, Otis Studio, B&T) · Lee Carnemolla (Group marketing manager, Perfection Fresh, B&T) · Ryan Fallowfield (Creative team, Perfection Fresh, B&T) · Jono McCauley (Creative team, Perfection Fresh, B&T) · Tim Arrowsmith (Creative team, Perfection Fresh, B&T) · Daniel Crocetti (Creative team, Perfection Fresh, B&T) · Olivia Moore (Creative team, Perfection Fresh, B&T) · John McLachlan (Director account service, Perfection Fresh, B&T) · Tim Green (Director, Howling, B&T) · Nina Salter (Producer, Howling, B&T) · Lester Jones (Director, T&DA, Campaign Brief) · Julian Burgess (Animator, T&DA, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
20 May 202520 May 2025appointmentcreativeEmotiveconfirmedvia Mediaweekvia Mumbrellavia B&T

Marketing leaders

PersonTitleFromTo
Kristie EmersonGroup Marketing Manager12 Feb 2018Now
Lee CarnemollaGroup Marketing Manager12 Feb 201823 Sept 2019
Luke GibsonChief Marketing & Innovation Officer20 May 2025Now
Kiran AfzalBrand Manager11 May 2026Now
Marcelina BrodkaBrand Manager11 May 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Gibson said Emotive stood out for the strength of its creative ideas and a clear grasp of the customer and category.
creativityaudience understandingexcited
Luke Gibson · the move · via Mediaweek, 20 May 2025 · paraphrased
AGENCY SAYS Joyce said Emotive was excited to take on Perfection Fresh, and flagged big plans for the next phase.
elevateexcitedpotential
Simon Joyce · the move · via Mediaweek, 20 May 2025 · paraphrased