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Brands › Amazon

Amazon

As at 16 Oct 2026, AccountMoves records 2 current agencies for Amazon: Magic (media, since 12 Sept 2024), VML (creative, since 21 Aug 2026). Agency changes reported since 2016: 0. Last reported move: 21 Aug 2026. Based on reported moves only, with sources.

Marketing lead: Arno Lenoir (Amazon Australia Marketing Director, since 3 Mar 2026) · Total appointments: 2

Roster: Magic (media), VML (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 21 Aug 2026 · Marketing lead since: 3 Mar 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Lucky Generals Lucky GeneralsSeen in credits only
creative, credited 3 Feb 2021 · 1 campaign
Latest: campaign via Campaign BriefDroga5 ANZ Droga5 ANZSeen in credits only
creative, credited 3 Mar 2026 to 4 Mar 2026 · 2 campaigns
Latest: Spend Less on the Ones They Love via Campaign BriefVML VMLConfirmed appointment
creative, 21 Aug 2026 to now · 2 mth
Sources: B&T
VMLConfirmed · 2 mth
media
Initiative InitiativeSeen in credits only
media, credited 3 Feb 2021 · 1 campaign
Latest: campaign via Campaign BriefMagic MagicConfirmed appointment
media, 12 Sept 2024 to now · 2 yr 1 mth
Sources: MediaweekOpenDoor OpenDoorSeen in credits only
media, credited 3 Mar 2026 to 4 Mar 2026 · 2 campaigns
Latest: Spend Less on the Ones They Love via Campaign Brief
MagicConfirmed · 2 yr 1 mth
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeVMLCurrent21 Aug 2026Now0.20
mediaMagicCurrent12 Sept 2024Now2.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Amazon since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Amazon campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Droga5 ANZ Seen in creditscreative3 Mar 20264 Mar 20262Spend Less on the Ones They Love via Campaign Brief
Sweetshop Seen in creditsproduction4 Mar 20264 Mar 20261Spend Less On the Ones They Love via B&T
OpenDoor Seen in creditsmedia3 Mar 20264 Mar 20262Spend Less on the Ones They Love via Campaign Brief
Sweetshop 
Director: Max Barden Seen in creditsproduction3 Mar 20263 Mar 20261Spend Less on the Ones They Love via Campaign Brief
Lucky Generals Seen in creditscreative3 Feb 20213 Feb 20211campaign via Campaign Brief
Initiative Seen in creditsmedia3 Feb 20213 Feb 20211campaign via Campaign Brief
The Den Seen in creditspost-production3 Feb 20213 Feb 20211campaign via Campaign Brief
The Mill Seen in creditspost-production3 Feb 20213 Feb 20211campaign via Campaign Brief

Also credited People named once in Amazon campaign credits

Arno Lenoir (Amazon Australia Marketing Director, Amazon, Campaign Brief) · Ben Gandy (Head of Brand and Category Marketing, Amazon, Campaign Brief) · Sia Andreatidis (Senior Marketing Manager, Retail & Brand, Amazon, Campaign Brief) · Paola Franco (Senior Program Manager, Amazon, Campaign Brief) · Damon Stapleton (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Barbara Humphries (Chief Creative Officer, Droga5 ANZ, Campaign Brief) · Belinda Drew (Chief Client Officer, Droga5 ANZ, Campaign Brief) · Thomas Gledhill (Creative Directors, Droga5 ANZ, Campaign Brief) · Lennie Galloway (Creative Directors, Droga5 ANZ, Campaign Brief) · Brona Kilkelly (Strategy Director, Bianca Martinolli, Campaign Brief) · Samar Karim (Group Business Director, Bianca Martinolli, Campaign Brief) · Harrison Stone (Business Director, Bianca Martinolli, Campaign Brief) · Emily Quinn (Business Manager, Bianca Martinolli, Campaign Brief) · Romanca Mundrea (National Head of Production, Bianca Martinolli, Campaign Brief) · Simone O’Connor (Head of Production, Bianca Martinolli, Campaign Brief) · Penny Brown (Head of production, Bianca Martinolli, B&T) · Max Barden (Director, Sweetshop, B&T) · Kate Roydhouse (Executive producer, Sweetshop, B&T) · Simon Kane (Sound designer, Massive Music, B&T) · Wayne McClammy (Director, Initiative, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
21 Aug 202621 Aug 2026appointmentcreativeVMLconfirmedvia B&T
12 Sept 202412 Sept 2024appointmentmediaMagicconfirmedvia Mediaweek

Marketing leaders

PersonTitleFromTo
Arno LenoirAmazon Australia Marketing Director3 Mar 2026Now
Ben GandyHead of Brand and Category Marketing3 Mar 2026Now
Sia AndreatidisSenior Marketing Manager, Retail and Brand3 Mar 2026Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.