Magic
Magic is a media agency. AccountMoves records 4 account wins, 0 losses and 0 retentions, and 4 current clients including Amazon, El Jannah Paid, Powershop, Swann, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Shahram Ghaffurian (CEO), Aman Bhatia (Lead) · 3 people recorded in total
Career W-L4-0
Retained0
Net $m+0.0
Clients4
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 129 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 29 |
| 2022 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 71 |
| Career | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Amazon | media | 12 Sept 2024 | 2.1 | |
| El Jannah Paid | social | 24 July 2025 | 1.2 | |
| Powershop | digital | 29 Mar 2022 | 4.6 | |
| Swann | unspecified | 11 Sept 2024 | 2.1 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
AGENCY SAYS Ghaffurian said Magic was excited to take on Amazon Advertising. Shahram Ghaffurian on Amazon Advertising · the move · via B&T, 11 Sept 2024 · paraphrased
WHY THEY WON McEwan pointed to a record of commercial results, its data and technology capability and a clear grasp of the customer and category as the reasons for choosing Magic. Nathan McEwan on Powershop · the move · via Mediaweek, 29 Mar 2022 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 18 May 2026 | El Jannah SEEN IN CREDITS | media | Who Can Resist? | Campaign Brief |
| 8 Sept 2020 | Jimmy Brings SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 24 July 2025 | El Jannah Paid | social | Won | ||
| 12 Sept 2024 | Amazon | media | Won | ||
| 11 Sept 2024 | Swann | Won | |||
| 29 Mar 2022 | Powershop | digital | Won |