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Moves › Powershop › digital 2022

Powershop appoints Magic for digital

Powershop appoints Magic for digital. Reported on 29 Mar 2022 (confirmed), sources: Mediaweek.

Brand: Powershop · Discipline: digital · Type: appointment · Confidence: confirmed

Marketing lead at the time: Not recorded

Est. billingsn/a
Announced29 Mar 2022
Decided29 Mar 2022

The field

AgencyRoleStage
MagicWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON McEwan pointed to a record of commercial results, its data and technology capability and a clear grasp of the customer and category as the reasons for choosing Magic.
effectivenessdata and technologyaudience understandingambitiousexcited
Nathan McEwan on Powershop · the move · via Mediaweek, 29 Mar 2022 · paraphrased