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Brands › Australian Retirement Trust

Australian Retirement Trust

As at 16 Oct 2026, AccountMoves records 2 current agencies for Australian Retirement Trust: EssenceMediacom (media, since 29 July 2025), Saatchi & Saatchi (creative, since 4 Sept 2026). Agency changes reported since 2016: 2. Last reported move: 4 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Rob Harris (General Manager Brand, Marketing and Comms, since 29 July 2025) · Total appointments: 3

Roster: EssenceMediacom (media), Saatchi & Saatchi (creative) Small roster

Agency changes on record since 20162based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 2 current

Last review on record: 4 Sept 2026 · Marketing lead since: 29 July 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Saatchi & Saatchi Saatchi & SaatchiReported appointment
creative, 4 Sept 2026 to now · 1 mth
Sources: B&T
Saatchi & SaatchiReported · 1 mth
media
Bohemia BohemiaConfirmed appointment
media, 27 Mar 2023 to 29 July 2025 · 2 yr 4 mth
Sources: Campaign BriefEssenceMediacom EssenceMediacomConfirmed appointment
media, 29 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief · B&T · Mumbrella
EssenceMediacomConfirmed · 1 yr 3 mth
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSaatchi & SaatchiCurrent4 Sept 2026Now0.10
mediaEssenceMediacomCurrent29 July 2025Now1.20
mediaBohemia27 Mar 202329 July 20252.30

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
4 Sept 2026creative: M+C Saatchi to Saatchi & SaatchiB&T
29 July 2025media: Bohemia to EssenceMediacomCampaign Brief · B&T · Mumbrella

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Sept 20264 Sept 2026appointmentcreativeM+C SaatchiSaatchi & Saatchireportedvia B&T
29 July 202529 July 2025appointmentmediaBohemiaEssenceMediacomconfirmedvia Campaign Briefvia B&Tvia Mumbrella
27 Mar 202327 Mar 2023appointmentmediaBohemiaconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Rob HarrisGeneral Manager Brand, Marketing and Comms29 July 2025Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Rowe said Saatchi & Saatchi was proud to take on Australian Retirement Trust, and flagged big plans for the next phase.
ambitiousjourneyproudunlock
Patrick Rowe · the move · via B&T, 4 Sept 2026 · paraphrased
AGENCY SAYS Lyons said EssenceMediacom Brisbane was excited to take on Australian Retirement Trust.
excitedpassionate
Susan Lyons · the move · via Campaign Brief, 29 July 2025 · paraphrased
WHY THEY WON Harris said EssenceMediacom Brisbane stood out for its data and technology capability, sharp strategic thinking and the quality of its people.
data and technologystrategic thinkingpeopleexcitedjourney
Rob Harris · the move · via Campaign Brief, 29 July 2025 · paraphrased