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Brands › Australian Unity

Australian Unity

As at 16 Oct 2026, AccountMoves records 3 current agencies for Australian Unity: The Royals (creative, since 9 Aug 2023), InMoment (unspecified, since 25 Mar 2025), Nunn Media (media, since 1 Sept 2026). Agency changes reported since 2016: 0. Last reported move: 1 Sept 2026. Based on reported moves only, with sources.

Marketing lead: Jee Moon (Group Executive of Customer and Marketing, since 1 Sept 2026) · Total appointments: 4

Roster: The Royals (creative), InMoment (unspecified), Nunn Media (media) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 3 current

Last review on record: 1 Sept 2026 · Marketing lead since: 1 Sept 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
Y&R Melbourne Y&R MelbourneConfirmed appointment
creative, 9 Sept 2018 to 9 Aug 2023 · 4 yr 11 mth
Sources: B&T · Mumbrella · LBB
VMLY&R VMLY&RSeen in credits only
creative, credited 4 May 2021 · 1 campaign
Latest: campaign via Campaign Brief
The Royals The RoyalsConfirmed appointment
creative, 9 Aug 2023 to now · 3 yr 2 mth
Sources: Mumbrella · Mediaweek
The RoyalsConfirmed · 3 yr 2 mth
media
Spark Foundry Spark FoundrySeen in credits only
media, credited 4 May 2021 · 1 campaign
Latest: campaign via Campaign Brief
Initiative InitiativeSeen in credits only
media, credited 7 Oct 2024 to 11 Aug 2025 · 3 campaigns
Latest: campaign via LBB
Nunn Media Nunn MediaConfirmed appointment
media, 1 Sept 2026 to now · 1 mth
Sources: Campaign Brief · B&T
Nunn MediaConfirmed · 1 mth
unspecified
InMoment InMomentConfirmed appointment
unspecified, 25 Mar 2025 to now · 1 yr 7 mth
Sources: Mediaweek
InMomentConfirmed · 1 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeThe RoyalsCurrent9 Aug 2023Now3.20
creativeY&R Melbourne9 Sept 20189 Aug 20234.90
mediaNunn MediaCurrent1 Sept 2026Now0.10
unspecifiedInMomentCurrent25 Mar 2025Now1.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Australian Unity since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Australian Unity campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
The Royals Seen in creditscreative19 May 202411 Aug 20256campaign via Campaign Brief
DIVISION Seen in creditsproduction11 Aug 202511 Aug 20252rewrites the rules of living via Mediaweek
Byrne Creative Seen in creditsproduction11 Aug 202511 Aug 20252rewrites the rules of living via Mediaweek
Mosaic Music & Sound Seen in creditsaudio11 Aug 202511 Aug 20252rewrites the rules of living via Mediaweek
Initiative Seen in creditsmedia7 Oct 202411 Aug 20253campaign via LBB
Photoplay Seen in creditsproduction6 Oct 20247 Oct 20243campaign via Campaign Brief
Heckler Seen in creditspost-production6 Oct 20247 Oct 20243campaign via Campaign Brief
Initiative Seen in creditsother19 May 20247 Oct 20243campaign via Campaign Brief
Collider Seen in creditsproduction19 May 202419 May 20241campaign via Campaign Brief
FIN Seen in creditspost-production19 May 202419 May 20241campaign via Campaign Brief
VMLY&R Seen in creditscreative4 May 20214 May 20211campaign via Campaign Brief
Paul le Couteur (Squeak E Clean Studios) Seen in creditsaudio4 May 20214 May 20211campaign via Campaign Brief
Spark Foundry Seen in creditsmedia4 May 20214 May 20211campaign via Campaign Brief

Also credited People named once in Australian Unity campaign credits

Riley Blakeway (Director, DIVISION, Campaign Brief) · Dean Podmore (Photographer, DIVISION, Campaign Brief) · Tim Georgeson (Director & Photographer, Photoplay, Campaign Brief) · Raghav Rampal (Director, Collider, Campaign Brief) · Kellie Johnston (Group General Manager, Brand and Content, Australian Unity, Campaign Brief) · Glendyn Ivin (Director, EXIT Films, Campaign Brief) · Leah Churchill-Brown (Executive Producer, EXIT Films, Campaign Brief) · Alice Grant (Producer, EXIT Films, Campaign Brief) · Cory White (Photographer, EXIT Films, Campaign Brief) · Ryan Stamatiades (Photography Assistant, EXIT Films, Campaign Brief) · Paul Nagy (Chief Creative Officer, VMLY&R, Campaign Brief) · James Wills (Creative Director, VMLY&R, Campaign Brief) · Robyn Bergmann (Creative Director, VMLY&R, Campaign Brief) · Scott Pritchett (Stills Art Director, VMLY&R, Campaign Brief) · Alison Tilling (Chief Strategy Officer, VMLY&R, Campaign Brief) · Ken Chan (Strategy Director, VMLY&R, Campaign Brief) · Oliver Samuel (Head of Production, VMLY&R, Campaign Brief) · Aaron Rocca (Senior Integrated Producer, VMLY&R, Campaign Brief) · Katherine Chen (Client Services Director, VMLY&R, Campaign Brief) · Rhys Thomas (Senior Account Director, VMLY&R, Campaign Brief) · Maddi Cinque (Account Director, VMLY&R, Campaign Brief) · Hugh Magee (Account Executive, VMLY&R, Campaign Brief) · Bernard Garry (Offline Editor, VMLY&R, Campaign Brief) · Trish Cahill (Colourist, VMLY&R, Campaign Brief) · Ceri Davies (Sound Producer, Paul le Couteur (Squeak E Clean Studios), Campaign Brief) · Stephen Rae (Music Composer, Paul le Couteur (Squeak E Clean Studios), Campaign Brief) · Nick Bauer (Strategy Director, Spark Foundry, Campaign Brief) · Zoe Edwards (Strategy Director, Spark Foundry, Campaign Brief) · Annabel Green (Client Manager, Spark Foundry, Campaign Brief) · Lloyd Hanby (Snr Planning & Activations Executive, Spark Foundry, Campaign Brief) · Gaiane Walger (Digital Director, Spark Foundry, Campaign Brief) · Gary Obee (Digital Executive, Spark Foundry, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
1 Sept 20261 Sept 2026appointmentmediaNunn Mediaconfirmedvia Campaign Briefvia B&T
25 Mar 202525 Mar 2025appointmentInMomentconfirmedvia Mediaweek
9 Aug 20239 Aug 2023appointmentcreativeThe Royalsconfirmedvia Mumbrellavia Mediaweek
9 Sept 20189 Sept 2018appointmentcreativeY&R Melbourneconfirmedvia B&Tvia Mumbrellavia LBB

Marketing leaders

PersonTitleFromTo
Kellie JohnstonGroup General Manager, Brand and Content9 Sept 20184 May 2021
Ben DixonHead of Brand4 May 20216 June 2023
Billy FalkinghamHead of Brand & Content9 Aug 20239 Aug 2023
Jee MoonGroup Executive of Customer and Marketing1 Sept 2026Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Nunn said Nunn Media was pleased to take on Australian Unity, and flagged big plans for the next phase. Matt Nunn · the move · via Campaign Brief, 1 Sept 2026 · paraphrased
WHY THEY WON Moon credited Nunn Media with a record of commercial results. Jee Moon · the move · via B&T, 1 Sept 2026 · paraphrased
AGENCY SAYS Blakers said InMoment was honoured to take on Australian Unity. David Blakers · the move · via Mediaweek, 25 Mar 2025 · paraphrased
WHY THEY WON Falkingham pointed to sharp strategic thinking, a close cultural match and the strength of its creative ideas as the reasons for choosing The Royals. Billy Falkingham · the move · via Mediaweek, 9 Aug 2023 · paraphrased
WHY THEY WON Bosilkovski credited Y&R Melbourne with the quality of its people and a clear grasp of the customer and category. Pete Bosilkovski · the move · via B&T, 9 Sept 2018 · paraphrased