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Moves › Australian Unity › creative 2023

Australian Unity appoints The Royals for creative

Australian Unity appoints The Royals for creative. Reported on 9 Aug 2023 (confirmed), sources: Mumbrella, Mediaweek.

Brand: Australian Unity · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Billy Falkingham

Est. billingsn/a
Announced9 Aug 2023
Decided9 Aug 2023

The field

AgencyRoleStage
The RoyalsWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Falkingham pointed to sharp strategic thinking, a close cultural match and the strength of its creative ideas as the reasons for choosing The Royals.
strategic thinkingcultural fitcreativityelevate
Billy Falkingham on Australian Unity · the move · via Mediaweek, 9 Aug 2023 · paraphrased