BMW
As at 16 Oct 2026, AccountMoves records 2 current agencies for BMW: KOJO (experiential, since 8 Aug 2017), Atomic 212° (media, since 2 Dec 2020). Agency changes reported since 2016: 0. Last reported move: 17 Oct 2023. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 3
Roster: KOJO (experiential), Atomic 212° (media) Small roster
Last review on record: 17 Oct 2023 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
media, 2 Dec 2020 to now · 5 yr 10 mth
Sources: Mumbrella
experiential, 8 Aug 2017 to now · 9 yr 2 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| experiential | KOJOCurrent | 8 Aug 2017 | Now | 9.2 | 0 |
| media | Atomic 212°Current | 2 Dec 2020 | Now | 5.9 | 1 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for BMW since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 17 Oct 2023 | 17 Oct 2023 | retention | media | Atomic 212° | confirmed | via Mediaweek | |||
| 2 Dec 2020 | 2 Dec 2020 | appointment | media | Atomic 212° | confirmed | via Mumbrella | |||
| 8 Aug 2017 | 8 Aug 2017 | appointment | experiential | KOJO | confirmed | via Mumbrella |
Marketing leaders
No marketing leaders recorded yet.
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.