16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › Brown Forman

Brown Forman

As at 16 Oct 2026, AccountMoves records 1 current agency for Brown Forman: We Are Different (PR, since 23 Nov 2022). Agency changes reported since 2016: 0. Last reported move: 23 Nov 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: We Are Different (PR) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 23 Nov 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
No agency on record
Vacant on record
media
No agency on record
Vacant on record
PR
We Are Different We Are DifferentConfirmed appointment
PR, 23 Nov 2022 to now · 3 yr 11 mth
Sources: Campaign Brief
We Are DifferentConfirmed · 3 yr 11 mth
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRWe Are DifferentCurrent23 Nov 2022Now3.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Brown Forman since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
23 Nov 202223 Nov 2022appointmentPRWe Are Differentconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Dimitra TassopoulosSenior Brand Manager23 Nov 202223 Nov 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Tassopoulos pointed to the quality of its people, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing We Are Different.
peoplepartnershipaudience understandingexcited
Dimitra Tassopoulos · the move · via Campaign Brief, 23 Nov 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Brown Forman.
excited
Stuart Terry · the move · via Campaign Brief, 23 Nov 2022 · paraphrased