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Moves › Brown Forman › PR 2022

Brown Forman appoints We Are Different for PR

Brown Forman appoints We Are Different for PR. Reported on 23 Nov 2022 (confirmed), sources: Campaign Brief.

Brand: Brown Forman · Discipline: PR · Type: appointment · Confidence: confirmed

Marketing lead at the time: Dimitra Tassopoulos

Est. billingsn/a
Announced23 Nov 2022
Decided23 Nov 2022

The field

AgencyRoleStage
We Are DifferentWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Tassopoulos pointed to the quality of its people, a collaborative way of working and a clear grasp of the customer and category as the reasons for choosing We Are Different.
peoplepartnershipaudience understandingexcited
Dimitra Tassopoulos on Brown Forman · the move · via Campaign Brief, 23 Nov 2022 · paraphrased
AGENCY SAYS Terry said We Are Different was excited to take on Brown Forman.
excited
Stuart Terry on Brown Forman · the move · via Campaign Brief, 23 Nov 2022 · paraphrased