Carl’s
As at 16 Oct 2026, AccountMoves records 1 current agency for Carl’s: TBWA New Zealand (creative, since 7 Oct 2025). Agency changes reported since 2016: 0. Last reported move: 7 Oct 2025. Based on reported moves only, with sources.
Marketing lead: Aimee Peterken (Marketing Manager for Restaurant Brands New Zealand, since 7 Oct 2025) · Total appointments: 1
Roster: TBWA New Zealand (creative) Small roster
Last review on record: 7 Oct 2025 · Marketing lead since: 7 Oct 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, 7 Oct 2025 to now · 1 yr
Sources: Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | TBWA New ZealandCurrent | 7 Oct 2025 | Now | 1.0 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Carl’s since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 7 Oct 2025 | 7 Oct 2025 | appointment | creative | TBWA New Zealand | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Aimee Peterken | Marketing Manager for Restaurant Brands New Zealand | 7 Oct 2025 | Now |