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Agencies › TBWA New Zealand

TBWA New Zealand

TBWA New Zealand is a creative agency. AccountMoves records 1 account win, 0 losses and 0 retentions, and 1 current client including Carl’s, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Catherine Harris (Chief Executive Officer), Shane Bradnick (Chief Creative Officer), Ashwin Gopal (Creative Director), Gavin Siakimotu (Creative Director), Tabitha Parke-Gailey (Lead Integrated Producer), Harriette Hanson (Group Business Director), Monique Seil (Senior Business Director), Jo Judd (Head of Strategy), Haley Hetherington (Strategy Director) · 11 people recorded in total

Career W-L1-0
Retained0
Net $m+0.0
Clients1
2026 rankn/a

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20251000.00.00.0155
Career1000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Carl’screative7 Oct 20251.0

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased

WHY THEY WON Peterken credited TBWA New Zealand with the strength of its creative ideas and a clear grasp of the customer and category.
creativityaudience understandingboldcan't wait
Aimee Peterken on Carl’s · the move · via Campaign Brief, 7 Oct 2025 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
22 Apr 20252degrees SEEN IN CREDITScreativeNOtificationsLBB
8 Feb 2022Noel Leeming SEEN IN CREDITScreativeLBB
28 Jan 2020ANZ Bank New Zealand SEEN IN CREDITScreativeLBB
11 June 2025Tourism New Zealand SEEN IN CREDITScreative100% Pure New ZealandCampaign Brief
19 Dec 2024The Warehouse SEEN IN CREDITScreativeCampaign Brief
1 Nov 2019ANZ Bank Australia SEEN IN CREDITScreativeLBB
19 Nov 2020Asahi Beverages SEEN IN CREDITScreativeThatLBB
17 Feb 2021Melanoma New Zealand SEEN IN CREDITScreativeLBB
17 Feb 2021Melanoma New Zealand SEEN IN CREDITSmediaLBB
26 Oct 2022Southern Cross Health Insurance SEEN IN CREDITScreativeCampaign Brief
4 Aug 2024ANZ SEEN IN CREDITScreativeLBB
28 Nov 2024ANZ Aotearoa SEEN IN CREDITScreativeCampaign Brief
11 Feb 2026Southern Cross Health Society and Southern Cross Healthcare SEEN IN CREDITScreativeThe Feel Good ProjectCampaign Brief

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
7 Oct 2025Carl’screativeWon