Tourism New Zealand
As at 16 Oct 2026, AccountMoves records 2 current agencies for Tourism New Zealand: Mindshare (media, since 12 Apr 2019), Ogilvy PR (PR, since 14 July 2025). Agency changes reported since 2016: 0. Last reported move: 14 July 2025. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 2
Last review on record: 14 July 2025 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 4 July 2017 to 17 Aug 2022 · 5 campaigns
Latest: campaign via LBBTourism New Zealand Tourism New ZealandSeen in credits only
creative, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBBSpecial Group NZ Special Group NZSeen in credits only
creative, credited 26 May 2020 · 1 campaign
Latest: campaign via Campaign BriefSpecial Group Australia Special Group AustraliaSeen in credits only
creative, credited 6 May 2021 · 1 campaign
Latest: Stop Dreaming about New Zealand and Go via Campaign BriefRUN RUNSeen in credits only
creative, credited 17 Aug 2022 · 3 campaigns
Latest: If You Seek via Campaign BriefDDB Group Aotearoa DDB Group AotearoaSeen in credits only
creative, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign BriefThe Hatchery The HatcherySeen in credits only
creative, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign BriefYarn YarnSeen in credits only
creative, credited 21 Mar 2023 to 6 Oct 2026 · 2 campaigns
Latest: campaign via Campaign BriefBayleigh Way Bayleigh WaySeen in credits only
creative, credited 21 Mar 2023 · 1 campaign
Latest: campaign via Campaign BriefTBWA New Zealand TBWA New ZealandSeen in credits only
creative, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign Brief
media, 12 Apr 2019 to now · 7 yr 6 mth
Sources: Campaign BriefTourism New Zealand Tourism New ZealandSeen in credits only
media, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBBStanley St Stanley StSeen in credits only
media, credited 17 Aug 2022 · 2 campaigns
Latest: If You Seek via Campaign Brief
social, credited 6 Oct 2026 · 1 campaign
Latest: Don via Campaign Brief
PR, credited 25 Feb 2020 · 1 campaign
Latest: This is How We Winter via Campaign BriefTourism New Zealand Tourism New ZealandSeen in credits only
PR, credited 26 Feb 2020 · 1 campaign
Latest: campaign via LBBEleven ElevenSeen in credits only
PR, credited 6 May 2021 to 13 July 2022 · 2 campaigns
Latest: Stop Dreaming about New Zealand and Go via Campaign BriefSpecial PR Special PRSeen in credits only
PR, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign BriefOgilvy PR Ogilvy PRConfirmed appointment
PR, 14 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
experiential, credited 20 June 2023 · 1 campaign
Latest: campaign via Campaign Brief
design, credited 26 May 2020 · 1 campaign
Latest: campaign via Campaign BriefThe Guardians The GuardiansSeen in credits only
design, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign BriefFranklin Rd Music & Sound Franklin Rd Music & SoundSeen in credits only
design, credited 11 June 2025 · 1 campaign
Latest: 100% Pure New Zealand via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | MindshareCurrent | 12 Apr 2019 | Now | 7.5 | 0 |
| PR | Ogilvy PRCurrent | 14 July 2025 | Now | 1.3 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Tourism New Zealand since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Tourism New Zealand campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Yarn Seen in credits | creative | 21 Mar 2023 | 6 Oct 2026 | 2 | campaign via Campaign Brief |
| Fabulate Seen in credits | social | 6 Oct 2026 | 6 Oct 2026 | 1 | Don via Campaign Brief |
| TBWA New Zealand Seen in credits | creative | 11 June 2025 | 11 June 2025 | 1 | 100% Pure New Zealand via Campaign Brief |
| The Guardians Seen in credits | design | 11 June 2025 | 11 June 2025 | 1 | 100% Pure New Zealand via Campaign Brief |
| Franklin Rd Music & Sound Seen in credits | design | 11 June 2025 | 11 June 2025 | 1 | 100% Pure New Zealand via Campaign Brief |
| Mindshare Seen in credits | media | 25 Feb 2020 | 11 June 2025 | 2 | This is How We Winter via Campaign Brief |
| Special PR Seen in credits | PR | 20 June 2023 | 20 June 2023 | 1 | campaign via Campaign Brief |
| The Supreme Group Seen in credits | experiential | 20 June 2023 | 20 June 2023 | 1 | campaign via Campaign Brief |
| Bayleigh Way Seen in credits | creative | 21 Mar 2023 | 21 Mar 2023 | 1 | campaign via Campaign Brief |
| Radiate Seen in credits | audio | 21 Mar 2023 | 21 Mar 2023 | 1 | campaign via Campaign Brief |
| RUN Seen in credits | creative | 17 Aug 2022 | 17 Aug 2022 | 3 | If You Seek via Campaign Brief |
| DDB Group Aotearoa Seen in credits | creative | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| TBWA\Sydney Seen in credits | creative | 4 July 2017 | 17 Aug 2022 | 5 | campaign via LBB |
| The Hatchery Seen in credits | creative | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| The Sweetshop Seen in credits | production | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| Images Seen in credits | post-production | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| Mindshare Global Seen in credits | media | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| Stanley St Seen in credits | media | 17 Aug 2022 | 17 Aug 2022 | 2 | If You Seek via Campaign Brief |
| Eleven Seen in credits | PR | 6 May 2021 | 13 July 2022 | 2 | Stop Dreaming about New Zealand and Go via Campaign Brief |
| Photoplay Seen in credits | production | 13 July 2022 | 13 July 2022 | 1 | campaign via Campaign Brief |
| Special Group Australia Seen in credits | creative | 6 May 2021 | 6 May 2021 | 1 | Stop Dreaming about New Zealand and Go via Campaign Brief |
| Finch Seen in credits | production | 5 July 2017 | 6 May 2021 | 2 | campaign via B&T |
| Blockhead Seen in credits | post-production | 6 May 2021 | 6 May 2021 | 1 | Stop Dreaming about New Zealand and Go via Campaign Brief |
| Special Group NZ Seen in credits | creative | 26 May 2020 | 26 May 2020 | 1 | campaign via Campaign Brief |
| Sweetshop Seen in credits | production | 26 May 2020 | 26 May 2020 | 1 | campaign via Campaign Brief |
| Liquid Studio Seen in credits | design | 26 May 2020 | 26 May 2020 | 1 | campaign via Campaign Brief |
| Tourism New Zealand Seen in credits | creative | 26 Feb 2020 | 26 Feb 2020 | 1 | campaign via LBB |
| Tourism New Zealand Seen in credits | media | 26 Feb 2020 | 26 Feb 2020 | 1 | campaign via LBB |
| Tourism New Zealand Seen in credits | PR | 26 Feb 2020 | 26 Feb 2020 | 1 | campaign via LBB |
| Eleven PR Seen in credits | PR | 25 Feb 2020 | 25 Feb 2020 | 1 | This is How We Winter via Campaign Brief |
| The Arc (offline) Seen in credits | post-production | 5 July 2017 | 5 July 2017 | 1 | campaign via B&T |
| The Passenger Seen in credits | audio | 5 July 2017 | 5 July 2017 | 1 | campaign via B&T |
| FINCH Seen in credits | production | 4 July 2017 | 4 July 2017 | 1 | campaign via LBB |
| The Arc Seen in credits | post-production | 4 July 2017 | 4 July 2017 | 1 | campaign via LBB |
Also credited People named once in Tourism New Zealand campaign credits
Heath Davy (CEO, Yarn, Campaign Brief) · Rich Robson (Executive Creative Directors, Yarn, Campaign Brief) · Matt Sellars (Executive Creative Directors, Yarn, Campaign Brief) · Courtney Tyler (Designer, Slade MacDonald, Campaign Brief) · Graeme Murray (Photographer, Reel Factory, Campaign Brief) · Jason Bock (Director, Flying Fish, Campaign Brief) · Mahuia Bridgman-Cooper (Music composer, Flying Fish, Campaign Brief) · Amber Jones (Photography, Reel Factory, Campaign Brief) · Andrew Fraser (Director of marketing, Tourism New Zealand, B&T) · Kate Necklen (General manager of global marketing and communications, Tourism New Zealand, B&T) · Craig Brooks (Deputy executive creative director, TBWA Sydney, B&T) · Katrina Alvarez-Jarratt (Associate creative director, TBWA Sydney, B&T) · David Roberts (Associate creative director, TBWA Sydney, B&T) · Chloe Saintilan (Writer, TBWA Sydney, B&T) · Andrew Torrisi (Art director, TBWA Sydney, B&T) · Erin Kelly (Group account director, TBWA Sydney, B&T) · Helen Campbell-Borton (Account director, TBWA Sydney, B&T) · Matthew Moran (Campaign manager, TBWA Sydney, B&T) · Hristos Varouhas (Chief strategy officer, TBWA Sydney, B&T) · Lauren Reilly (Senior integrated producer, TBWA Sydney, B&T) · Chris Mawson (Design director, TBWA Sydney, B&T) · Etienne Ancelet (Content editor, Beau Silvester, B&T) · Nic Finlayson (Director, Finch, B&T) · Karen Bryson (Executive producer, Finch, B&T) · Catherine Anderson (Producer, Finch, B&T) · Lachlan Milne (DOP, Finch, B&T) · Darryl Ward (Second unit DOP, Finch, B&T) · Drew Thompson (Editor, The Arc (offline), B&T) · Trish Cahill (Colourist, The Arc (offline), B&T) · James Osterberg (Writers, The Passenger, B&T) · Fraser Clements (Photographer, Anton Trailer, B&T) · Jake Dennis (Photography assistant, Anton Trailer, B&T) · Stephen England-Hall (CEO, Tourism New Zealand, Campaign Brief) · Brodie Reid (Director Marketing, Tourism New Zealand, Campaign Brief) · Jill Chestnut (Global Brand Manager, Tourism New Zealand, Campaign Brief) · Lauren Vosper (Global PR Manager, Tourism New Zealand, Campaign Brief) · Tony Bradbourne (CCO, Special Group NZ, Campaign Brief) · Matt Simpkins (Senior Creative, Special Group NZ, Campaign Brief) · Rory Gallery (Head of Strategy, Special Group NZ, Campaign Brief) · Sally Lankshear (Senior Producer, Special Group NZ, Campaign Brief) · Amelia Daly (Business Director, Special Group NZ, Campaign Brief) · Dylan Pharazyn (Director, Sweetshop, Campaign Brief) · Adam Luxton (DOP, Sweetshop, Campaign Brief) · Luke Haigh (Lead Editors, Sweetshop, Campaign Brief) · Jaime Reid (Brand & Content Manager, Tourism New Zealand, Campaign Brief) · Wayne Ching (Creative, Campaign Brief) · Alex Antoniou (Creative, Campaign Brief) · Rebecca Grant (Business Director, Campaign Brief) · Meri Stewart (Business Manager, Campaign Brief) · Anna Bollinger (Strategy Director, Campaign Brief) · Kellie Box (Strategist, Campaign Brief) · Paul Johnston (Executive Producer, Campaign Brief) · Bill Doig (Executive Producer, Campaign Brief) · Tom Johnson (Creative, Campaign Brief) · Corey Esse (Managing Director, Finch, Campaign Brief) · Loren Bradley (Executive Producer, Finch, Campaign Brief) · Sarah Cook (Producer, Finch, Campaign Brief) · Jack Hutchings (Editor, Finch, Campaign Brief) · Adriana Arriaga (Post Producer, Finch, Campaign Brief) · Dave Gibson (Colorist, Blockhead, Campaign Brief) · Tom Gould (Editorial, LBB) · Tim Mauger (Editors, The Sweetshop, B&T) · Mariano Segedin (Editors, The Sweetshop, B&T) · Fauze Hassen (Editors, The Sweetshop, B&T) · Miles Holden (Photography, Franklin Road, B&T) · Caroline Wilkie (Designer, Bayleigh Way, Campaign Brief) · Simon McMahon (Designer, Bayleigh Way, Campaign Brief) · James Anderson (Director, Reel Factory, Campaign Brief) · Charlotte Evans (Director, Nimble Productions, Campaign Brief) · Brett Phibbs (Photographer, Nimble Productions, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 14 July 2025 | 14 July 2025 | appointment | PR | Ogilvy PR | confirmed | via Campaign Brief | |||
| 12 Apr 2019 | 12 Apr 2019 | appointment | media | Mindshare | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Andrew Fraser | Director of Marketing | 5 July 2017 | 18 Sept 2017 |
| Kate Necklen | General Manager of Global Marketing and Communications | 5 July 2017 | 5 July 2017 |
| Brodie Reid | Director Marketing | 26 May 2020 | 26 May 2020 |
| Jill Chestnut | Global Brand & Content Manager | 26 May 2020 | 6 May 2021 |
| Jaime Reid | Brand & Content Manager | 6 May 2021 | 6 May 2021 |
