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Agencies › Mindshare

Mindshare

Mindshare is a media agency. AccountMoves records 15 account wins, 3 losses and 0 retentions, and 15 current clients including Asahi Beverages, Craveable Brands, Foot Locker, Foxtel, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: media

Leadership: Katie Rigg Smith (CEO), Juan Cabral (Director), David Zander (President / Executive Producer), Katie Rigg-Smith (CEO), Maria Grivas (CEO), Christian Solomon (Managing Director), Abhigna Venkatakrishna (Implementation & Activation Director), Chris Solomon (Managing Director) · 17 people recorded in total

Career W-L15-3
Retained0
Net $m+0.0
Clients15
2026 rank43

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20262000.00.00.043
20251200.00.00.0187
20243000.00.00.09
20231100.00.00.0115
20212000.00.00.020
20203000.00.00.08
20193000.00.00.09
Career15300.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Asahi Beveragesmedia1 June 20260.4
Craveable Brandsmedia19 Nov 20205.9
Foot Lockermedia19 Nov 20241.9
Foxtelmedia27 Oct 20206.0
IKEA NZmedia17 Apr 20242.5
Jenny Craigmedia2 Aug 20215.2
Kayomedia27 Oct 20206.0
Labormedia16 Jan 20251.7
NABmedia18 Oct 20215.0
Red Bull Australiamedia2 Apr 20197.5
Tourism NZmedia12 Apr 20197.5
Tourism New Zealandmedia12 Apr 20197.5
Unilever Australia and New Zealandmedia4 Sept 20233.1
University of Melbournemedia8 Aug 20242.2
Victorian Labormedia2 Oct 20260.0

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)

WHY THEY WON Holt pointed to a collaborative way of working, the strength of its creative ideas and a record of commercial results as the reasons for choosing Mindshare.
partnershipcreativityeffectivenesscan't wait
Jarrod Holt on Asahi Beverages · the move · via Campaign Brief, 1 June 2026 · paraphrased
AGENCY SAYS Grivas said Mindshare was excited to take on Asahi Beverages.
excitedjourneyproud
Maria Grivas on Asahi Beverages · the move · via Campaign Brief, 1 June 2026 · paraphrased
WHY THEY WON Graham credited Mindshare with a record of commercial results, sharp strategic thinking and a clear grasp of the customer and category.
effectivenessstrategic thinkingaudience understandingunlock
Brendan Graham on Foot Locker · the move · via Mediaweek, 19 Nov 2024 · paraphrased
AGENCY SAYS Grivas said Mindshare was excited to take on Foot Locker.
excited
Maria Grivas on Foot Locker · the move · via Mediaweek, 19 Nov 2024 · paraphrased
AGENCY SAYS Smith said Mindshare was excited to take on Craveable Brands’, and talked up the brand's standing.
excitediconic
Katie Rigg Smith on Craveable Brands · the move · via B&T, 19 Nov 2020 · paraphrased
WHY THEY WON Monchy said Mindshare stood out for sharp strategic thinking, the strength of its creative ideas and value for money.
strategic thinkingcreativityvaluebest-in-classjourneypotentialprivilegeworld-class
René de Monchy on Tourism New Zealand · the move · via Campaign Brief, 12 Apr 2019 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
14 Apr 2026Unilever SEEN IN CREDITSmediaDirt is GoodCampaign Brief
2 Mar 2026NAB SEEN IN CREDITSmediapartnershipMediaweek
15 Aug 2025Wild Turkey SEEN IN CREDITSmediaWild Turkey Music 101Campaign Brief
25 Feb 2020Tourism New Zealand SEEN IN CREDITSmediaThis is How We WinterCampaign Brief
8 Nov 2024M&S SEEN IN CREDITSmediaCampaign Brief
21 Aug 2024Peech SEEN IN CREDITSmediaHawk Tuah In A TubeCampaign Brief
5 June 2024Wild Turkey Bourbon (Campari Group) SEEN IN CREDITSmediaCampaign Brief
5 Nov 2024Hubbl SEEN IN CREDITSmediaB&T
5 May 2017IKEA Australia SEEN IN CREDITSmediaThe EverydayB&T
23 Feb 2018American Express SEEN IN CREDITSmediaLBB
16 Apr 2019Ostelin SEEN IN CREDITSmediaCampaign Brief
30 Nov 2020NRMA Insurance SEEN IN CREDITSmediaCampaign Brief
30 Sept 2019CGU Insurance SEEN IN CREDITSmediaCampaign Brief
10 Mar 2020Sanofi Consumer Healthcare SEEN IN CREDITSmediaBodySmartCampaign Brief
18 May 2021Treasury Wine Estates SEEN IN CREDITSmediaB&T
12 Feb 2023Kayo SPORTS SEEN IN CREDITSmediaWhenever Sport Is EverythingCampaign Brief
27 Apr 2022Red Rooster SEEN IN CREDITSmediaCampaign Brief
8 Dec 2023BP SEEN IN CREDITSmediaDrives you CraveyCampaign Brief
11 Apr 2024Ford SEEN IN CREDITSmediaRanger RangerB&T

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
2 Oct 2026Victorian LabormediaWon
1 June 2026Asahi BeveragesmediaWon
25 Mar 2025Aspen Pharmacare AustraliamediaLostInitiative
16 Jan 2025LabormediaWon
6 Jan 2025VolvomediaLostInitiative
19 Nov 2024Foot LockermediaWon
8 Aug 2024University of MelbournemediaWon
17 Apr 2024IKEA NZmediaWon
4 Sept 2023Unilever Australia and New ZealandmediaWon
23 Feb 2023Red RoostermediaLostAtomic 212°
18 Oct 2021NABmediaWon
2 Aug 2021Jenny CraigmediaWon
19 Nov 2020Craveable BrandsmediaWon
27 Oct 2020KayomediaWon
27 Oct 2020FoxtelmediaWon
12 Apr 2019Tourism NZmediaWon
12 Apr 2019Tourism New ZealandmediaWon
2 Apr 2019Red Bull AustraliamediaWon