16 Oct 2026 · Sourced dataLatestMedibank media → Accenture Song · 15 OctPirelli Australia social → We Are Different · 14 Octeeger creative → Noisy Beast · 14 OctTaylorMade media → Innocean Australia · 13 OctLessn social → Banter · 13 OctHairhouse digital → Jaywing · 13 Oct
Brands › NRMA Insurance

NRMA Insurance

As at 16 Oct 2026, AccountMoves records 1 current agency for NRMA Insurance: Accenture Song (creative, since 10 Mar 2024). Agency changes reported since 2016: 1. Last reported move: 10 Mar 2024. Based on reported moves only, with sources.

Marketing lead: George Exikanas (Executive Manager, Marketing Strategy, since 24 Nov 2024) · Total appointments: 1

Roster: Accenture Song (creative) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 10 Mar 2024 · Marketing lead since: 24 Nov 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
Droga5 ANZ Droga5 ANZSeen in credits only
creative, credited 12 Aug 2019 to 24 Dec 2021 · 2 campaigns
Latest: campaign via LBB
Colenso BBDO Colenso BBDOSeen in credits only
creative, credited 2 Dec 2019 to 30 Nov 2020 · 3 campaigns
Latest: campaign via Campaign Brief
CHE Proximity CHE ProximitySeen in credits only
creative, credited 26 Aug 2020 · 1 campaign
Latest: campaign via Mumbrella
The Monkeys The MonkeysSeen in credits only
creative, credited 8 Mar 2021 to 24 Dec 2021 · 4 campaigns
Latest: Every Home Is Worth Protecting via Campaign Brief
Bear Meets Eagle On Fire Bear Meets Eagle On FireSeen in credits only
creative, credited 22 Dec 2021 to 22 Mar 2022 · 3 campaigns
Latest: Safe always arrives via Campaign Brief
Thinkerbell ThinkerbellSeen in credits only
creative, credited 14 Dec 2023 · 1 campaign
Latest: campaign via Campaign Brief
Accenture Song Accenture SongReported appointment
creative, 10 Mar 2024 to now · 2 yr 7 mth
Sources: Campaign Brief
Accenture SongReported · 2 yr 7 mth
media
Mindshare MindshareSeen in credits only
media, credited 12 Aug 2019 to 30 Nov 2020 · 4 campaigns
Latest: campaign via Campaign Brief
Initiative InitiativeSeen in credits only
media, credited 30 Nov 2021 to 25 Nov 2024 · 9 campaigns
Latest: campaign via B&T
Vacant on record
PR
Thinkerbell ThinkerbellSeen in credits only
PR, credited 12 Aug 2019 to 2 Dec 2019 · 3 campaigns
Latest: campaign via Campaign Brief
Vacant on record
experiential
Mediabrands Content Studio Mediabrands Content StudioSeen in credits only
experiential, credited 14 Dec 2023 · 1 campaign
Latest: campaign via Campaign Brief
Vacant on record
design
Squeak E Clean Studios Squeak E Clean StudiosSeen in credits only
design, credited 12 Aug 2019 · 1 campaign
Latest: campaign via Campaign Brief
Parv Thind Parv ThindSeen in credits only
design, credited 30 Nov 2020 · 1 campaign
Latest: campaign via Campaign Brief
Rumble Studios Rumble StudiosSeen in credits only
design, credited 30 Nov 2021 · 1 campaign
Latest: campaign via B&T
MassiveMusic MassiveMusicSeen in credits only
design, credited 24 Nov 2024 to 25 Nov 2024 · 2 campaigns
Latest: campaign via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAccenture SongCurrent10 Mar 2024Now2.60

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
10 Mar 2024creative: Bear Meets Eagle On Fire to Accenture SongCampaign Brief

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on NRMA Insurance campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Accenture Song Seen in creditscreative24 Nov 202425 Nov 20242campaign via B&T
Finch Seen in creditsproduction24 Nov 202425 Nov 20242campaign via B&T
MassiveMusic Seen in creditsdesign24 Nov 202425 Nov 20242campaign via B&T
Initiative Seen in creditsmedia30 Nov 202125 Nov 20249campaign via B&T
MBCS Seen in creditsproduction24 Nov 202425 Nov 20242campaign via B&T
Cricket Australia Seen in creditsother14 Dec 202314 Dec 20231campaign via Campaign Brief
Thinkerbell Seen in creditscreative14 Dec 202314 Dec 20231campaign via Campaign Brief
Mediabrands Content Studio Seen in creditsexperiential14 Dec 202314 Dec 20231campaign via Campaign Brief
Co.Lab Seen in creditsproduction14 Dec 202314 Dec 20231campaign via Campaign Brief
Bear Meets Eagle On Fire Seen in creditscreative22 Dec 202122 Mar 20223Safe always arrives via Campaign Brief
The Pool Collective Seen in creditsproduction22 Dec 202122 Mar 20223Safe always arrives via Campaign Brief
Cream Seen in creditspost-production22 Dec 202122 Mar 20223Safe always arrives via Campaign Brief
Droga5 ANZ Seen in creditscreative12 Aug 201924 Dec 20212campaign via LBB
Revolver Australia Seen in creditsproduction12 Aug 201924 Dec 20213campaign via LBB
Revolver Australia Seen in creditspost-production2 Dec 201924 Dec 20212campaign via LBB
Revolver Australia Seen in creditsaudio2 Dec 201924 Dec 20212campaign via LBB
The Monkeys Seen in creditscreative8 Mar 202124 Dec 20214Every Home Is Worth Protecting via Campaign Brief
Revolver Seen in creditsproduction12 Aug 201924 Dec 20216campaign via Campaign Brief
Ottis Seen in creditsaudio24 Dec 202124 Dec 20211New Wheels via Campaign Brief
Rumble Studios Seen in creditsdesign30 Nov 202130 Nov 20211campaign via B&T
FINCH Seen in creditsproduction12 July 202112 July 20211Help, Like No One Else via B&T
Sonar Seen in creditsaudio12 July 202112 July 20211Help, Like No One Else via B&T
Blockworks Seen in creditsproduction28 Apr 202128 Apr 20211Climate Warriors via Campaign Brief
ARC Seen in creditspost-production8 Mar 20218 Mar 20211Every Home Is Worth Protecting via LBB
Colenso BBDO Seen in creditscreative2 Dec 201930 Nov 20203campaign via Campaign Brief
Mindshare Seen in creditsmedia12 Aug 201930 Nov 20204campaign via Campaign Brief
Parv Thind Seen in creditsdesign30 Nov 202030 Nov 20201campaign via Campaign Brief
CHE Proximity Seen in creditscreative26 Aug 202026 Aug 20201campaign via Mumbrella
Thinkerbell Seen in creditsPR12 Aug 20192 Dec 20193campaign via Campaign Brief
The Editors Seen in creditspost-production2 Dec 20192 Dec 20191campaign via Campaign Brief
ARC (Recruitment Seen in creditspost-production12 Aug 201912 Aug 20191campaign via LBB
Squeak E Clean Studios Seen in creditsdesign12 Aug 201912 Aug 20191campaign via Campaign Brief
The Kitchen – Toby Burrows Seen in creditsproduction12 Aug 201912 Aug 20191campaign via Campaign Brief

Also credited People named once in NRMA Insurance campaign credits

Michelle Klein (Chief Customer & Marketing Officer, NRMA Insurance, Mediaweek) · Sally Kiernan (Executive Manager, Marketing, Brand & Communications, NRMA Insurance, Mediaweek) · George Exikanas (Executive Manager, Marketing Strategy, NRMA Insurance, Mediaweek) · Luke Farrell (Executive Manager, CXM Partnerships & Business Excellence, NRMA Insurance, Mediaweek) · Bec Alexander (Manager, Channel Marketing, NRMA Insurance, Mediaweek) · Mahsa Merat (Principal, Brand Communications, NRMA Insurance, Mediaweek) · Rae Metlitzky (Principal, Editorial, NRMA Insurance, Mediaweek) · Brittany Riordan (Specialist, Marketing Partnerships, NRMA Insurance, Mediaweek) · Brent Smart (Chief Marketing Officer, NRMA Insurance, Campaign Brief) · Elizabeth Stokes (Creative & Innovation Lead, NRMA Insurance, Campaign Brief) · Danielle Picker (Creative & Innovation Specialist, NRMA Insurance, Campaign Brief) · James Tolich (Stills Photographer, Thinkerbell, Campaign Brief) · Steve Rogers (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director / EP, Revolver, Campaign Brief) · Pip Smart (EP/Producer, Revolver, Campaign Brief) · Mandy Walker (DOP, Revolver, Campaign Brief) · Alexandre de Franceschi (Editor, The Editors, Campaign Brief) · Trish Cahill (Colourist, The Editors, Campaign Brief) · Luis Almau (Composer, Soundtree Music Limited, Campaign Brief) · Jay James (Soundtree producer, Soundtree Music Limited, Campaign Brief) · Cath Anderson (Producer, MindShare, Campaign Brief) · Loren Bradley (Executive Producer, MindShare, Campaign Brief) · Rob Galluzzo (Executive Producer, MindShare, Campaign Brief) · Juan Cabral (Director, MindShare, Campaign Brief) · Eric Gautier (DOP, MindShare, Campaign Brief) · David Zander (President / Executive Producer, MindShare, Campaign Brief) · Emma Wilcockson (Executive Producer, MindShare, Campaign Brief) · Emiliano Fardaus (Editor, MindShare, Campaign Brief) · Ricky Gausis (Colourist, MindShare, Campaign Brief) · Beth Tomblin (Producer, Parv Thind, Campaign Brief) · Wave Studios UK (Producer, Parv Thind, Campaign Brief) · Scott Nowell (Group Chief Creative Officer and Co-Founder, The Monkeys, B&T) · Barbara Humphries (Creative Directors, The Monkeys, B&T) · Benn Sutton (Creative Directors, The Monkeys, B&T) · Penny Brown (Head of Production/Senior Producer, Benn Sutton, B&T) · Tanith Williamson (Senior Integrated Producer, Benn Sutton, B&T) · Fabio Buresti (Chief Strategy Officer, Benn Sutton, B&T) · Joseph Harris (Planner, Benn Sutton, B&T) · Kezia Quinn (Business Director, Benn Sutton, B&T) · Sophie Finckh (Senior Content Manager, Benn Sutton, B&T) · Gary Freedman (Director, Revolver, B&T) · Caroline Kruck (Producer, B&T) · Simon Duggan (DoP, B&T) · Jack Hutchings (Editor, Arabella Lockhart, B&T) · Lucas Baynes (Editor, Arabella Lockhart, B&T) · Emily Newbould (Post Producer, B&T) · Billy Wychgel (Colourist, B&T) · Sophie Haydon (Sonar Music Executive Producer, Sonar Music, B&T) · Haylee Poppi (Sonar Music Producer, Sonar Music, B&T) · Derek Henderson (Photographer, Sonar Music, B&T) · David Deas (Photographer Assistant, Sonar Music, B&T) · Adam Watson (Producer, Sonar Music, B&T) · Caroline Hugall (Group Brand Strategy Director, Blockworks, Campaign Brief) · Zara Curtis (Director of Content & Customer Engagement, Blockworks, Campaign Brief) · Anna Jackson (Brand Strategy Lead, Blockworks, Campaign Brief) · Keira McIntosh (Integrated Content Producer, Blockworks, Campaign Brief) · Amanda Wallace (Head of Corporate Communications, Blockworks, Campaign Brief) · Paul Swann (Executive Creative Tinker, Blockworks, Campaign Brief) · Sesh Moodley (Head Creative Tinker, Blockworks, Campaign Brief) · Laura Popa (Lead Thinker, Blockworks, Campaign Brief) · Jim Ingram (Chief Creative Tinker, Blockworks, Campaign Brief) · Grant Anderson (National Head Production Tinker, Blockworks, Campaign Brief) · Ruth Hatch (Head Thinker, Blockworks, Campaign Brief) · Tara Ford (Chief creative officer, The Monkeys, B&T) · Barnaby Packham (Creative team, The Monkeys, B&T) · Danny Pattison (Creative team, The Monkeys, B&T) · Megan Lecky (Designers, The Monkeys, B&T) · Lauren Elliot (Designers, The Monkeys, B&T) · Dale Bigeni (Designers, The Monkeys, B&T) · Matt Tilbury (Print producer, The Monkeys, B&T) · Ashley Robertson (Senior business director, The Monkeys, B&T) · Daniel Kaufman (Director, Anonymous Content, B&T) · Lori Stonebraker (Executive Producer, Anonymous Content, B&T) · Corey Esse (Managing director & EP, FINCH, B&T) · Sarah Nichols (Producer, FINCH, B&T) · Vanessa Cerne (Prod designer, FINCH, B&T) · Dan Lee (Editor, Arc Edit, B&T) · Daniel Fry (Executive producer, Arc Edit, B&T) · Timothy Bridge (Sound designer, Sonar, B&T) · Antony Partos (Composer, Sonar, B&T) · Chris McMullen (Lead Tinker, Jessica Yorke, B&T) · Imagene Callinan (Lead Thinker, Jessica Yorke, B&T) · Dani Pearce (Director, Revolver, B&T) · Lachlan Milne (Director of Photography, Revolver, B&T) · Alex Cooke (Photography, Rumble Studios, B&T) · Simon Harsent (Photographer, Bear Meets Eagle On Fire, Campaign Brief) · Cameron Gray (Producer, Bear Meets Eagle On Fire, Campaign Brief) · Tom Dodd (Manager, Media & Communications Planning, NRMA Insurance, Campaign Brief) · Jake Ausburn (Creative Team, The Monkeys, Campaign Brief) · Alex Polglase (Creative Team, The Monkeys, Campaign Brief) · Brona Kilkelly (Senior Planner, The Monkeys, Campaign Brief) · Carolyn Starkey (Senior Producer, The Monkeys, Campaign Brief) · Leilani Croucher (Director, Revolver, Campaign Brief) · Alex Taussig (Producer, Revolver, Campaign Brief) · Scott Sterling (Editor & Grade, Revolver, Campaign Brief) · Ingvar Kenne (Photographer, The Pool Collective, Campaign Brief) · Katherine White (Specialist, Marketing Partnerships, NRMA Insurance, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
10 Mar 202410 Mar 2024wincreativeBear Meets Eagle On FireAccenture Songreportedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Sally KiernanExecutive Manager, Marketing, Brand & Communications2 Dec 2019Now
Brent SmartChief Marketing Officer2 Dec 20196 Sept 2023
Mahsa MeratPrincipal, Brand Communications12 July 2021Now
Caroline HugallDirector, Group Brand Strategy12 July 20218 Nov 2021
Anna JacksonManager, Brand Strategy12 July 20216 Sept 2023
Katherine WhiteSpecialist, Marketing Partnerships14 Dec 2023Now
Michelle KleinChief Customer &Marketing Officer10 Mar 2024Now
George ExikanasExecutive Manager, Marketing Strategy24 Nov 2024Now
Bec AlexanderManager, Channel Marketing24 Nov 2024Now
Brittany RiordanSpecialist, Marketing Partnerships24 Nov 2024Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Batch pointed to a clear grasp of the customer and category, the quality of its people and its data and technology capability as the reasons for choosing Accenture Song. Julie Batch · the move · via Campaign Brief, 10 Mar 2024 · paraphrased
AGENCY SAYS Droga said Accenture Song was thrilled to take on NRMA Insurance. David Droga · the move · via Campaign Brief, 10 Mar 2024 · paraphrased