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Brands › Chivas Regal

Chivas Regal

As at 16 Oct 2026, AccountMoves records 1 current agency for Chivas Regal: Andpeople (creative, since 3 Feb 2022). Agency changes reported since 2016: 0. Last reported move: 3 Feb 2022. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Andpeople (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 3 Feb 2022 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Andpeople AndpeopleConfirmed appointment
creative, 3 Feb 2022 to now · 4 yr 8 mth
Sources: Mumbrella · Campaign Brief
AndpeopleConfirmed · 4 yr 8 mth
media
No agency on record
Vacant on record
20222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAndpeopleCurrent3 Feb 2022Now4.70

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Chivas Regal since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
3 Feb 20223 Feb 2022appointmentcreativeAndpeopleconfirmedvia Mumbrellavia Campaign Brief

Marketing leaders

PersonTitleFromTo
Eric ThomsonMarketing Director for Pernod Ricard Winemakers and Pernod Ricard Pacific3 Feb 202214 Dec 2022

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Thomson credited Andpeople with a clear grasp of the customer and category, a close cultural match and the quality of its people. Eric Thomson · the move · via Campaign Brief, 3 Feb 2022 · paraphrased
AGENCY SAYS McDade said Andpeople was excited to take on Chivas Regal, and talked up the brand's standing. Andrew McDade · the move · via Campaign Brief, 3 Feb 2022 · paraphrased