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Moves › Chivas Regal › creative 2022

Chivas Regal appoints Andpeople for creative

Chivas Regal appoints Andpeople for creative. Reported on 3 Feb 2022 (confirmed), sources: Mumbrella, Campaign Brief.

Brand: Chivas Regal · Discipline: creative · Type: appointment · Confidence: confirmed

Marketing lead at the time: Eric Thomson

Est. billingsn/a
Announced3 Feb 2022
Decided3 Feb 2022

The field

AgencyRoleStage
AndpeopleWinnerAppointed

Sources Links only

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On the record Paraphrased, with tags

WHY THEY WON Thomson credited Andpeople with a clear grasp of the customer and category, a close cultural match and the quality of its people.
audience understandingcultural fitpeopleexcited
Eric Thomson on Chivas Regal · the move · via Campaign Brief, 3 Feb 2022 · paraphrased
AGENCY SAYS McDade said Andpeople was excited to take on Chivas Regal, and talked up the brand's standing.
excitediconic
Andrew McDade on Chivas Regal · the move · via Campaign Brief, 3 Feb 2022 · paraphrased