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Brands › Cricket Australia

Cricket Australia

As at 16 Oct 2026, AccountMoves records 4 current agencies for Cricket Australia: Greenpoint Media (PR, since 10 Aug 2017), Initiative (media, since 21 June 2023), HCLTech (digital, since 16 Aug 2023), Special (creative, since 13 May 2024). Agency changes reported since 2016: 0. Last reported move: 13 May 2024. Based on reported moves only, with sources.

Marketing lead: Samantha Scott (Marketing Specialist, since 11 Jan 2026) · Total appointments: 5

Roster: Greenpoint Media (PR), Initiative (media), HCLTech (digital), Special (creative) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 4 current

Last review on record: 13 May 2024 · Marketing lead since: 11 Jan 2026 (source)

Agency timeline Which agency has held each account, by discipline

creative
M&C Saatchi Melbourne M&C Saatchi MelbourneSeen in credits only
creative, credited 7 Nov 2016 to 25 Oct 2018 · 2 campaigns
Latest: campaign via B&T
KOJO KOJOConfirmed appointment
creative, 16 Apr 2019 to 13 May 2024 · 5 yr 1 mth
Sources: Mumbrella
Special SpecialConfirmed appointment
creative, 13 May 2024 to now · 2 yr 5 mth
Sources: Campaign Brief
SpecialConfirmed · 2 yr 5 mth
media
Mediacom MediacomSeen in credits only
media, credited 7 Nov 2016 · 1 campaign
Latest: campaign via B&T
Initiative InitiativeConfirmed appointment
media, 21 June 2023 to now · 3 yr 4 mth
Sources: Campaign Brief
InitiativeConfirmed · 3 yr 4 mth
digital
HCLTech HCLTechConfirmed appointment
digital, 16 Aug 2023 to now · 3 yr 2 mth
Sources: Mediaweek
HCLTechConfirmed · 3 yr 2 mth
PR
Greenpoint Media Greenpoint MediaConfirmed appointment
PR, 10 Aug 2017 to now · 9 yr 2 mth
Sources: B&T
Greenpoint MediaConfirmed · 9 yr 2 mth
design
Bang Bang Studios Bang Bang StudiosSeen in credits only
design, credited 25 Oct 2018 · 1 campaign
Latest: campaign via B&T
Rumble Studios Rumble StudiosSeen in credits only
design, credited 3 Oct 2024 to 4 Oct 2024 · 3 campaigns
Latest: You Need To See It via Campaign Brief
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSpecialCurrent13 May 2024Now2.40
creativeKOJO16 Apr 201913 May 20245.10
digitalHCLTechCurrent16 Aug 2023Now3.20
mediaInitiativeCurrent21 June 2023Now3.30
PRGreenpoint MediaCurrent10 Aug 2017Now9.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Cricket Australia since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Cricket Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Special Seen in creditscreative3 Oct 202411 Jan 20265You Need To See It via Campaign Brief
Initiative Seen in creditsmedia3 Oct 202411 Jan 20265You Need To See It via Campaign Brief
Finch Seen in creditsproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Byrne Creative Seen in creditsproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Sam I Am Seen in creditsproduction3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Rumble Studios Seen in creditsdesign3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
Hunters Seen in creditsaudio3 Oct 20244 Oct 20243You Need To See It via Campaign Brief
M&C Saatchi Melbourne Seen in creditscreative7 Nov 201625 Oct 20182campaign via B&T
The Directors Group Seen in creditsproduction25 Oct 201825 Oct 20181campaign via B&T
Bang Bang Studios Seen in creditsdesign25 Oct 201825 Oct 20181campaign via B&T
DOTF Seen in creditsproduction7 Nov 20167 Nov 20161campaign via B&T
Production Alley Seen in creditsaudio7 Nov 20167 Nov 20161campaign via B&T
Mediacom Seen in creditsmedia7 Nov 20167 Nov 20161campaign via B&T

Also credited People named once in Cricket Australia campaign credits

Samantha Scott (Marketing Specialist, Cricket Australia, Campaign Brief) · Harrison Orchard (Channel Strategy & Implementation Lead, Cricket Australia, Campaign Brief) · Sarah Lord (Senior Broadcast Manager, Cricket Australia, Campaign Brief) · Dan Allan (Senior Content Producer, Cricket Australia, Campaign Brief) · Tom Martin (Partners/CCO, Special, Campaign Brief) · Julian Schreiber (Partners/CCO, Special, Campaign Brief) · Rebecca Stambanis (Partner/CSO, Special, Campaign Brief) · Peter Cvetkovski (Creative Directors/Creatives, Special, Campaign Brief) · Adam Ferrie (Creative Directors/Creatives, Special, Campaign Brief) · Ollie May (Team Lead/Director of Business Management, Special, Campaign Brief) · Ed Taylor (Senior Business Director, Special, Campaign Brief) · Katherine Muir (Integrated Producer, Special, Campaign Brief) · Ollie Immurs (Planner, Special, Campaign Brief) · Tom Dodd (Chief Strategy Officer, Campaign Brief) · Ben Clarke (Client Director, Campaign Brief) · Tate Nalen (Strategy Director, Campaign Brief) · Sam Bailey (Group Investment Director, Campaign Brief) · Benjamin Robb (Digital Delivery & Platforms director, Campaign Brief) · Mark Passlow (Technical Lead, Campaign Brief) · Surbhi Mishra (Senior Product Owner, Campaign Brief) · Richard Moore (Head of Product Innovation and Delivery, Campaign Brief) · Arther Dunderdale (Integrated Producer, Campaign Brief) · James Goodwin (Victoria Sales Director, Campaign Brief) · Bella Plush (Art Director, Special, Campaign Brief) · Shaun Mcfarlane (Copywriter, Special, Campaign Brief) · Sarah Ristevski (Designer, Special, Campaign Brief) · Adam Shear (Design Director, Special, Campaign Brief) · Georgia Newton (Team Lead/Director of New Business, Special, Campaign Brief) · Tom Patterson (Team Lead, Special, Campaign Brief) · Kiran Arunasalam (Business Manager, Special, Campaign Brief) · Glen Mcleod (Integrated Producer, Special, Campaign Brief) · Gigi Song (Digital producer, Special, Campaign Brief) · Dave Ma (Director, Finch, Campaign Brief) · Corey Esse (Executive Producer/MD, Finch, Campaign Brief) · Nick Simkins (Executive Producer, Finch, Campaign Brief) · Bryce Lintern (Producer, Finch, Campaign Brief) · Elise Butt (Editor, Byrne Creative, Campaign Brief) · Trish Cahill (Colourist, Manimal Post, Campaign Brief) · Tobias Rowles (Photographer, Sam I Am, Campaign Brief) · Rich Cole (Executive Producer, Sam I Am, Campaign Brief) · Melanie Reardon (Senior Producer, Sam I Am, Campaign Brief) · Liam Annert (Senior Sound Designer, Rumble Studios, Campaign Brief) · Ben Amarfio (General Manager, Media, Communications & Marketing, Cricket Australia, B&T) · Sonia Bijelic (Head of Marketing, Cricket Australia, B&T) · Michael Fisher (Marketing Manager, Cricket Australia, B&T) · David Dahan (Managing Director, M&C Saatchi Melbourne, B&T) · Paul Taylor (Executive Creative Director, M&C Saatchi Melbourne, B&T) · Adam Brami (Account Director, M&C Saatchi Melbourne, B&T) · Mat Hine (Senior Creative Team, M&C Saatchi Melbourne, B&T) · Mike Plumridge (Senior Creative Team, M&C Saatchi Melbourne, B&T) · Adriano Russo (Designer, M&C Saatchi Melbourne, B&T) · Mari Adams (Designer, M&C Saatchi Melbourne, B&T) · Ivan Gomez (Director, DOTF, B&T) · Rachel Fong (Editors, DOTF, B&T) · James Watterston (Editors, DOTF, B&T) · Jess Fogarty (Editors, DOTF, B&T) · Ryan Blair (Directors of Photography, Production Alley, B&T) · Dan Farmer (Directors of Photography, Production Alley, B&T) · Harry Joaquin (Directors of Photography, Production Alley, B&T) · Aleksander Jason (Photographers, Production Alley, B&T) · Paul Blake (Photographers, Production Alley, B&T) · Luke Hemer (Photographers, Production Alley, B&T) · Anthony Everard (Executive general manager of events and league, Cricket Australia, B&T) · Kim McConnie (Head of Big Bash, Cricket Australia, B&T) · Andy Cairns (Managing director, M&C Saatchi Melbourne, B&T) · Justin Graham (Chief strategy officer, M&C Saatchi Melbourne, B&T) · Josh Eaton (Account director, Jay Lazaro, B&T) · Kara Blair (Account manager, Jay Lazaro, B&T) · Gene Kingi (Head of integrated production, Jay Lazaro, B&T) · Craig Griffin (Producer, The Directors Group, B&T) · Bill Irving (Director, The Directors Group, B&T) · Andrew Stalph (Editors, Mr Fox, B&T) · Tristan Dewey (Sound designer, Bang Bang Studios, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
13 May 202413 May 2024appointmentcreativeSpecialNATIONconfirmedvia Campaign Brief
16 Aug 202316 Aug 2023appointmentdigitalHCLTechconfirmedvia Mediaweek
21 June 202321 June 2023appointmentmediaInitiativeconfirmedvia Campaign Brief
16 Apr 201916 Apr 2019appointmentcreativeKOJOconfirmedvia Mumbrella
10 Aug 201710 Aug 2017appointmentPRGreenpoint Mediaconfirmedvia B&T

Marketing leaders

PersonTitleFromTo
Ben AmarfioGeneral Manager, Media, Communications & Marketing7 Nov 20167 Nov 2016
Sonia BijelicHead of Marketing7 Nov 20167 Nov 2016
Michael FisherMarketing Manager7 Nov 201625 Oct 2018
Teresa BasileHead of Brand & Marketing21 June 2023Now
Samantha ScottMarketing Specialist11 Jan 2026Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Basile said Special stood out for the strength of its creative ideas. Teresa Basile · the move · via Campaign Brief, 13 May 2024 · paraphrased
AGENCY SAYS Stambanis said Special was excited to take on Cricket Australia, and flagged big plans for the next phase. Bec Stambanis · the move · via Campaign Brief, 13 May 2024 · paraphrased
WHY THEY WON Elliott credited HCLTech with its data and technology capability, the quality of its people and a collaborative way of working. Donald Elliott · the move · via Mediaweek, 16 Aug 2023 · paraphrased
AGENCY SAYS Horton said HCLTech was excited to take on Cricket Australia. Michael Horton · the move · via Mediaweek, 16 Aug 2023 · paraphrased
AGENCY SAYS James said Initiative was excited to take on Cricket Australia, and flagged big plans for the next phase. Sarah James · the move · via Campaign Brief, 21 June 2023 · paraphrased
WHY THEY WON Basile said Initiative stood out for strong chemistry with the client team, a collaborative way of working and its data and technology capability. Teresa Basile · the move · via Campaign Brief, 21 June 2023 · paraphrased