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Moves › Cricket Australia › media 2023

Cricket Australia appoints Initiative for media

Cricket Australia appoints Initiative for media. Reported on 21 June 2023 (confirmed), sources: Campaign Brief.

Brand: Cricket Australia · Discipline: media · Type: appointment · Confidence: confirmed

Marketing lead at the time: Teresa Basile

Est. billingsn/a
Announced21 June 2023
Decided21 June 2023

The field

AgencyRoleStage
InitiativeWinnerAppointed

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On the record Paraphrased, with tags

AGENCY SAYS James said Initiative was excited to take on Cricket Australia, and flagged big plans for the next phase.
ambitiousexcitedjourney
Sarah James on Cricket Australia · the move · via Campaign Brief, 21 June 2023 · paraphrased
WHY THEY WON Basile said Initiative stood out for strong chemistry with the client team, a collaborative way of working and its data and technology capability.
chemistrypartnershipdata and technologyexcited
Teresa Basile on Cricket Australia · the move · via Campaign Brief, 21 June 2023 · paraphrased