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Brands › Fantastic Furniture

Fantastic Furniture

As at 16 Oct 2026, AccountMoves records 1 current agency for Fantastic Furniture: Initiative (media, since 4 Sept 2023). Agency changes reported since 2016: 0. Last reported move: 4 Sept 2023. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 1

Roster: Initiative (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 4 Sept 2023 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Connecting Plots Connecting PlotsSeen in credits only
creative, credited 2 May 2019 to 8 Sept 2022 · 9 campaigns
Latest: Many Uses via B&T
Vacant on record
media
Bohemia BohemiaSeen in credits only
media, credited 18 Oct 2019 to 8 Sept 2022 · 7 campaigns
Latest: campaign via Campaign Brief
Nmpi Digital Nmpi DigitalSeen in credits only
media, credited 5 Oct 2020 to 6 Oct 2020 · 2 campaigns
Latest: Home via B&T
Incubeta IncubetaSeen in credits only
media, credited 11 May 2022 to 5 Sept 2022 · 2 campaigns
Latest: Aussie Made via Campaign Brief
Initiative InitiativeConfirmed appointment
media, 4 Sept 2023 to now · 3 yr 1 mth
Sources: B&T · Mumbrella · Campaign Brief · Mediaweek
InitiativeConfirmed · 3 yr 1 mth
design
Rumble Studios Rumble StudiosSeen in credits only
design, credited 5 Oct 2020 to 6 Oct 2020 · 2 campaigns
Latest: Home via B&T
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaInitiativeCurrent4 Sept 2023Now3.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Fantastic Furniture since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Fantastic Furniture campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bohemia Seen in creditsmedia18 Oct 20198 Sept 20227campaign via Campaign Brief
Connecting Plots Seen in creditscreative2 May 20198 Sept 20229Many Uses via B&T
Gemma ap Geraint Seen in creditsother11 May 20225 Sept 20222Aussie Made via Campaign Brief
Incubeta Seen in creditsmedia11 May 20225 Sept 20222Aussie Made via Campaign Brief
Rumble Studios Seen in creditsdesign5 Oct 20206 Oct 20202Home via B&T
Nmpi Digital Seen in creditsmedia5 Oct 20206 Oct 20202Home via B&T

Also credited People named once in Fantastic Furniture campaign credits

Jacqui Hawkins (GM of Marketing, Fantastic Furniture, B&T) · Will Dance (Marketing Manager, Fantastic Furniture, B&T) · Erin Bluhdorn (Senior Brand Manager, Fantastic Furniture, B&T) · Erika Gunawan (Assistant Brand Manager, Fantastic Furniture, B&T) · Sinem Kalenderoglu (Marketing Assistant, Fantastic Furniture, B&T) · Steven Thomson (Creative Director, Connecting Plots, B&T) · Andie Tickner (Client Services Director, Connecting Plots, B&T) · Sarah Reynolds (Client Services Lead, Connecting Plots, B&T) · Jen Barnett (Creative Director/Writer, Connecting Plots, B&T) · Paul Bennel (Art Director, Connecting Plots, B&T) · Tania Templeton (Project Lead, Connecting Plots, B&T) · Madeline King (Director, Infinity Squared, B&T) · Tania Lambert (DOP, Infinity Squared, B&T) · Linzee Harris (Producer, Infinity Squared, B&T) · Cameron Drew (Editor, Infinity Squared, B&T) · Emma Kasbarian (Brand Manager, Fantastic Furniture, B&T) · Frances Spasich (Marketing Assistant, Fantastic Furniture, B&T) · Annabelle Rogers (Brand Planner, B&T) · Gemma Barr (Account Director, B&T) · Dave Biddle (Copywriter, B&T) · Katyana O’Neill (Art Director, B&T) · Melanie Reardon (Production Director, B&T) · Daniel Reisinger (Director, Infinity Squared, B&T) · Chris Seeto (Producer, Infinity Squared, B&T) · Evan Papageorgiou (DOP, Infinity Squared, B&T) · Chris Ireland (Stills Photographer, Infinity Squared, B&T) · Miles Pitt (Art Director, Infinity Squared, B&T) · Marcus Timpson (Colourist, Infinity Squared, B&T) · Victoria Mulcahy (Brand Manager, Fantastic Furniture, Campaign Brief) · Leigh Jackson (Digital Marketing Manager, Fantastic Furniture, Campaign Brief) · Chris Johnson (Creative Director, Campaign Brief) · Alexa Burchell (Art Director, Gemma ap Geraint, Campaign Brief) · Lisa Jackson (Copywriter, Gemma ap Geraint, Campaign Brief) · Joe Davies-Griffith (Design Director, Gemma ap Geraint, Campaign Brief) · Alfredo Charris (Senior Motion Graphic Designer, Gemma ap Geraint, Campaign Brief) · Chelline Nel (Integrated Producer, Gemma ap Geraint, Campaign Brief) · Dan Reisinger (Director, Infinity Squared, Campaign Brief) · Erin McBean (Managing Director/EP, Infinity Squared, Campaign Brief) · Katie Dorman (Production Manager, Infinity Squared, Campaign Brief) · Peter Eastgate (DOP, Infinity Squared, Campaign Brief) · David McKay (Art Director, Infinity Squared, Campaign Brief) · Scott Walmsley (Editor, Infinity Squared, Campaign Brief) · Stevie Ray (Casting Director, Infinity Squared, Campaign Brief) · McGregor Casting (Casting Director, Infinity Squared, Campaign Brief) · Tim Collier (Strategy Director, Gemma ap Geraint, Campaign Brief) · Max Broer (Head of Strategy, Bohemia, B&T) · Natasha Young (Business Director, Bohemia, B&T) · Abbey Tarlinton (Media Manager, Bohemia, B&T) · Mateus Zakarewicz (Media Executive, Bohemia, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
4 Sept 20234 Sept 2023appointmentmediaInitiativeconfirmedvia B&Tvia Mumbrellavia Campaign Briefvia Mediaweek

Marketing leaders

PersonTitleFromTo
Jacqui HawkinsGM of Marketing2 May 201911 May 2022
Will DanceHead of Marketing2 May 20194 Feb 2026
Erin BluhdornSenior Brand Manager2 May 20193 May 2019
Erika GunawanAssistant Brand Manager2 May 20193 May 2019
Sinem KalenderogluDigital Marketing Assistant2 May 20196 Oct 2020
Emma KasbarianBrand Manager5 Oct 20206 Oct 2020
Frances SpasichAssistant Brand Manager5 Oct 20208 Sept 2022
Victoria MulcahyBrand Manager11 May 20228 Sept 2022
Leigh JacksonDigital Marketing Manager11 May 20225 Sept 2022
Laurie LaiChief Marketing Officer5 Sept 20225 Sept 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Lai credited Initiative with sharp strategic thinking, a record of commercial results and the quality of its people. Laurie Lai · the move · via B&T, 4 Sept 2023 · paraphrased