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Brands › HCF

HCF

As at 16 Oct 2026, AccountMoves records 1 current agency for HCF: BMF (creative, since 26 Aug 2025). Agency changes reported since 2016: 0. Last reported move: 26 Aug 2025. Based on reported moves only, with sources.

Marketing lead: Martin Whelan (General Manager Marketing, since 26 Aug 2025) · Total appointments: 1

Roster: BMF (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 26 Aug 2025 · Marketing lead since: 26 Aug 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Monkeys The MonkeysSeen in credits only
creative, credited 25 May 2017 · 1 campaign
Latest: campaign via Mumbrella
Dentsu Creative Australia Dentsu Creative AustraliaSeen in credits only
creative, credited 16 Jan 2018 · 1 campaign
Latest: Profit Hungry via LBB
Clemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 29 Mar 2023 to 3 June 2024 · 3 campaigns
Latest: campaign via Campaign Brief
Clemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 2 June 2024 · 1 campaign
Latest: campaign via LBB
BMF BMFConfirmed appointment
creative, 26 Aug 2025 to now · 1 yr 2 mth
Sources: Campaign Brief
BMFConfirmed · 1 yr 2 mth
media
Spark Foundry Spark FoundrySeen in credits only
media, credited 29 Mar 2023 to 3 June 2024 · 3 campaigns
Latest: campaign via Campaign Brief
Mindbox MindboxSeen in credits only
media, credited 29 Mar 2023 · 1 campaign
Latest: campaign via Campaign Brief
Spark Factory Spark FactorySeen in credits only
media, credited 2 June 2024 · 1 campaign
Latest: campaign via LBB
Vacant on record
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeBMFCurrent26 Aug 2025Now1.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for HCF since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on HCF campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Clemenger BBDO Seen in creditscreative29 Mar 20233 June 20243campaign via Campaign Brief
Spark Foundry Seen in creditsmedia29 Mar 20233 June 20243campaign via Campaign Brief
Squeak E. Clean Seen in creditsaudio3 June 20243 June 20241Value Ads via Mediaweek
Squeak E. Clean Studios Seen in creditsaudio2 June 20242 June 20241campaign via Campaign Brief
Clemenger BBDO Australia Seen in creditscreative2 June 20242 June 20241campaign via LBB
Spark Factory Seen in creditsmedia2 June 20242 June 20241campaign via LBB
ARC (Recruitment Seen in creditspost-production2 June 20242 June 20241campaign via LBB
Squeak E. Clean (Australia) Seen in creditsaudio2 June 20242 June 20241campaign via LBB
Mindbox Seen in creditsmedia29 Mar 202329 Mar 20231campaign via Campaign Brief
Scoundrel Seen in creditsproduction29 Mar 202329 Mar 20231campaign via Campaign Brief
The Editors Seen in creditspost-production29 Mar 202329 Mar 20231campaign via Campaign Brief
Dentsu Creative Australia Seen in creditscreative16 Jan 201816 Jan 20181Profit Hungry via LBB
The Butchery Seen in creditspost-production16 Jan 201816 Jan 20181Profit Hungry via LBB
The Monkeys Seen in creditscreative25 May 201725 May 20171campaign via Mumbrella

Also credited People named once in HCF campaign credits

Lindsay Carter (Head of Brand and Content, HCF, Campaign Brief) · Patricia Wade (Senior Brand and Sponsorship Manager, HCF, Campaign Brief) · Alexandra Roche-West (Senior Marketing Manager, HCF, Campaign Brief) · Zac Hancock (Senior Marketing Manager, HCF, Campaign Brief) · Laura Entwistle (Senior Campaign Manager, HCF, Campaign Brief) · Tegan Brown (Marketing Manager, HCF, Campaign Brief) · Stephanie Halbisch (Marketing Specialist, HCF, Campaign Brief) · Laura Hart (Assistant Brand Manager, HCF, Campaign Brief) · Jessica Adler (Senior Media Manager, HCF, Campaign Brief) · Samuel Stacker (Media Manager, HCF, Campaign Brief) · Simon Wassef (Chief Strategy & Experience Officer, Clemenger BBDO, Campaign Brief) · Tristin Graham (Executive Creative Director, Clemenger BBDO, Campaign Brief) · Anthony Phillips (Group Creative Director, Clemenger BBDO, Campaign Brief) · Milica Djurovic (Strategy Director, Campaign Brief) · Natalie Robinson (Group Business Director, Georgie Winton, Campaign Brief) · Genevieve Bowes (Business Manager, Georgie Winton, Campaign Brief) · Jack Maclean (Business Manager, Georgie Winton, Campaign Brief) · Karolina Bozajkovska (Executive Producer, Georgie Winton, Campaign Brief) · Alana Teasdale (Executive Producer, Georgie Winton, Campaign Brief) · Alexandra Egan (Junior Producer, Georgie Winton, Campaign Brief) · Claire Bisset (Executive Director of Digital, Georgie Winton, Campaign Brief) · Meera Srikanth (Digital Producer, Made This, Georgie Winton, Campaign Brief) · Claire Johnson (Interactive Designer, Made This, Georgie Winton, Campaign Brief) · Dave Wood (Director, Good Oil, Campaign Brief) · Danny Ruhlmann (DOP, Good Oil, Campaign Brief) · Simon Thomas (Executive Producer, Good Oil, Campaign Brief) · Lee Thomson (Producer, Good Oil, Campaign Brief) · Andrew Craig (Photographer, Good Oil, Campaign Brief) · Drew Thompson (Editor, ARC EDIT, Campaign Brief) · Laurence Van Camp (Editor, ARC EDIT, Campaign Brief) · Jamie Scott (Online Editor, ARC EDIT, Campaign Brief) · Ben Eagleton (Colourist, ARC EDIT, Campaign Brief) · Natalie Jane Harvie (Casting Director, Campaign Brief) · Tatiana Papavero (Head of Advertising and Operations, HCF, Campaign Brief) · Amelia Deakin (Senior Marketing Manager, PHI, HCF, Campaign Brief) · Katie Reinbott (Marketing Manager, PHI, HCF, Campaign Brief) · Amy Sutevski (Marketing Specialist, PHI, HCF, Campaign Brief) · Susana Gutierrez Hoyos (Marketing Manager, Diversified, HCF, Campaign Brief) · Ric Cantor (Director, Scoundrel, Campaign Brief) · Germain McMicking (DOP, Scoundrel, Campaign Brief) · Kate Gooden (Executive Producer, Scoundrel, Campaign Brief) · Isabella Vitelli (Producer, Scoundrel, Campaign Brief) · Tracey Lee Hayes (Photographer, Scoundrel, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Eugene Richards (Online Editor, The Editors, Campaign Brief) · Liam Annert (Sound Designer, Rumble Studios, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
26 Aug 202526 Aug 2025appointmentcreativeBMFconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Lindsay CarterHead of Brand and Content29 Mar 2023Now
Patricia WadeSenior Brand and Sponsorship Manager29 Mar 2023Now
Alexandra Roche-WestSenior Marketing Manager29 Mar 2023Now
Tatiana PapaveroGeneral Manager - Marketing29 Mar 2023Now
Amelia DeakinSenior Marketing Manager, PHI29 Mar 202329 Mar 2023
Katie ReinbottMarketing Manager, PHI29 Mar 202329 Mar 2023
Amy SutevskiMarketing Specialist, PHI29 Mar 202329 Mar 2023
Susana Gutierrez HoyosMarketing Manager, Diversified29 Mar 202329 Mar 2023
Zac HancockSenior Marketing Manager2 June 2024Now
Tegan BrownMarketing Manager2 June 2024Now
Stephanie HalbischMarketing Specialist2 June 2024Now
Laura HartAssistant Brand Manager2 June 2024Now
Martin WhelanGeneral Manager Marketing26 Aug 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Whelan credited BMF with a collaborative way of working and its data and technology capability. Martin Whelan · the move · via Campaign Brief, 26 Aug 2025 · paraphrased
AGENCY SAYS McArdle said BMF was excited to take on HCF. Stephen McArdle · the move · via Campaign Brief, 26 Aug 2025 · paraphrased