HCF
As at 16 Oct 2026, AccountMoves records 1 current agency for HCF: BMF (creative, since 26 Aug 2025). Agency changes reported since 2016: 0. Last reported move: 26 Aug 2025. Based on reported moves only, with sources.
Marketing lead: Martin Whelan (General Manager Marketing, since 26 Aug 2025) · Total appointments: 1
Roster: BMF (creative) Small roster
Last review on record: 26 Aug 2025 · Marketing lead since: 26 Aug 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 25 May 2017 · 1 campaign
Latest: campaign via MumbrellaDentsu Creative Australia Dentsu Creative AustraliaSeen in credits only
creative, credited 16 Jan 2018 · 1 campaign
Latest: Profit Hungry via LBBClemenger BBDO Clemenger BBDOSeen in credits only
creative, credited 29 Mar 2023 to 3 June 2024 · 3 campaigns
Latest: campaign via Campaign BriefClemenger BBDO Australia Clemenger BBDO AustraliaSeen in credits only
creative, credited 2 June 2024 · 1 campaign
Latest: campaign via LBBBMF BMFConfirmed appointment
creative, 26 Aug 2025 to now · 1 yr 2 mth
Sources: Campaign Brief
media, credited 29 Mar 2023 to 3 June 2024 · 3 campaigns
Latest: campaign via Campaign BriefMindbox MindboxSeen in credits only
media, credited 29 Mar 2023 · 1 campaign
Latest: campaign via Campaign BriefSpark Factory Spark FactorySeen in credits only
media, credited 2 June 2024 · 1 campaign
Latest: campaign via LBB
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | BMFCurrent | 26 Aug 2025 | Now | 1.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for HCF since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on HCF campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Clemenger BBDO Seen in credits | creative | 29 Mar 2023 | 3 June 2024 | 3 | campaign via Campaign Brief |
| Spark Foundry Seen in credits | media | 29 Mar 2023 | 3 June 2024 | 3 | campaign via Campaign Brief |
| Squeak E. Clean Seen in credits | audio | 3 June 2024 | 3 June 2024 | 1 | Value Ads via Mediaweek |
| Squeak E. Clean Studios Seen in credits | audio | 2 June 2024 | 2 June 2024 | 1 | campaign via Campaign Brief |
| Clemenger BBDO Australia Seen in credits | creative | 2 June 2024 | 2 June 2024 | 1 | campaign via LBB |
| Spark Factory Seen in credits | media | 2 June 2024 | 2 June 2024 | 1 | campaign via LBB |
| ARC (Recruitment Seen in credits | post-production | 2 June 2024 | 2 June 2024 | 1 | campaign via LBB |
| Squeak E. Clean (Australia) Seen in credits | audio | 2 June 2024 | 2 June 2024 | 1 | campaign via LBB |
| Mindbox Seen in credits | media | 29 Mar 2023 | 29 Mar 2023 | 1 | campaign via Campaign Brief |
| Scoundrel Seen in credits | production | 29 Mar 2023 | 29 Mar 2023 | 1 | campaign via Campaign Brief |
| The Editors Seen in credits | post-production | 29 Mar 2023 | 29 Mar 2023 | 1 | campaign via Campaign Brief |
| Dentsu Creative Australia Seen in credits | creative | 16 Jan 2018 | 16 Jan 2018 | 1 | Profit Hungry via LBB |
| The Butchery Seen in credits | post-production | 16 Jan 2018 | 16 Jan 2018 | 1 | Profit Hungry via LBB |
| The Monkeys Seen in credits | creative | 25 May 2017 | 25 May 2017 | 1 | campaign via Mumbrella |
Also credited People named once in HCF campaign credits
Lindsay Carter (Head of Brand and Content, HCF, Campaign Brief) · Patricia Wade (Senior Brand and Sponsorship Manager, HCF, Campaign Brief) · Alexandra Roche-West (Senior Marketing Manager, HCF, Campaign Brief) · Zac Hancock (Senior Marketing Manager, HCF, Campaign Brief) · Laura Entwistle (Senior Campaign Manager, HCF, Campaign Brief) · Tegan Brown (Marketing Manager, HCF, Campaign Brief) · Stephanie Halbisch (Marketing Specialist, HCF, Campaign Brief) · Laura Hart (Assistant Brand Manager, HCF, Campaign Brief) · Jessica Adler (Senior Media Manager, HCF, Campaign Brief) · Samuel Stacker (Media Manager, HCF, Campaign Brief) · Simon Wassef (Chief Strategy & Experience Officer, Clemenger BBDO, Campaign Brief) · Tristin Graham (Executive Creative Director, Clemenger BBDO, Campaign Brief) · Anthony Phillips (Group Creative Director, Clemenger BBDO, Campaign Brief) · Milica Djurovic (Strategy Director, Campaign Brief) · Natalie Robinson (Group Business Director, Georgie Winton, Campaign Brief) · Genevieve Bowes (Business Manager, Georgie Winton, Campaign Brief) · Jack Maclean (Business Manager, Georgie Winton, Campaign Brief) · Karolina Bozajkovska (Executive Producer, Georgie Winton, Campaign Brief) · Alana Teasdale (Executive Producer, Georgie Winton, Campaign Brief) · Alexandra Egan (Junior Producer, Georgie Winton, Campaign Brief) · Claire Bisset (Executive Director of Digital, Georgie Winton, Campaign Brief) · Meera Srikanth (Digital Producer, Made This, Georgie Winton, Campaign Brief) · Claire Johnson (Interactive Designer, Made This, Georgie Winton, Campaign Brief) · Dave Wood (Director, Good Oil, Campaign Brief) · Danny Ruhlmann (DOP, Good Oil, Campaign Brief) · Simon Thomas (Executive Producer, Good Oil, Campaign Brief) · Lee Thomson (Producer, Good Oil, Campaign Brief) · Andrew Craig (Photographer, Good Oil, Campaign Brief) · Drew Thompson (Editor, ARC EDIT, Campaign Brief) · Laurence Van Camp (Editor, ARC EDIT, Campaign Brief) · Jamie Scott (Online Editor, ARC EDIT, Campaign Brief) · Ben Eagleton (Colourist, ARC EDIT, Campaign Brief) · Natalie Jane Harvie (Casting Director, Campaign Brief) · Tatiana Papavero (Head of Advertising and Operations, HCF, Campaign Brief) · Amelia Deakin (Senior Marketing Manager, PHI, HCF, Campaign Brief) · Katie Reinbott (Marketing Manager, PHI, HCF, Campaign Brief) · Amy Sutevski (Marketing Specialist, PHI, HCF, Campaign Brief) · Susana Gutierrez Hoyos (Marketing Manager, Diversified, HCF, Campaign Brief) · Ric Cantor (Director, Scoundrel, Campaign Brief) · Germain McMicking (DOP, Scoundrel, Campaign Brief) · Kate Gooden (Executive Producer, Scoundrel, Campaign Brief) · Isabella Vitelli (Producer, Scoundrel, Campaign Brief) · Tracey Lee Hayes (Photographer, Scoundrel, Campaign Brief) · Mark Burnett (Editor, The Editors, Campaign Brief) · Eugene Richards (Online Editor, The Editors, Campaign Brief) · Liam Annert (Sound Designer, Rumble Studios, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 26 Aug 2025 | 26 Aug 2025 | appointment | creative | BMF | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Lindsay Carter | Head of Brand and Content | 29 Mar 2023 | Now |
| Patricia Wade | Senior Brand and Sponsorship Manager | 29 Mar 2023 | Now |
| Alexandra Roche-West | Senior Marketing Manager | 29 Mar 2023 | Now |
| Tatiana Papavero | General Manager - Marketing | 29 Mar 2023 | Now |
| Amelia Deakin | Senior Marketing Manager, PHI | 29 Mar 2023 | 29 Mar 2023 |
| Katie Reinbott | Marketing Manager, PHI | 29 Mar 2023 | 29 Mar 2023 |
| Amy Sutevski | Marketing Specialist, PHI | 29 Mar 2023 | 29 Mar 2023 |
| Susana Gutierrez Hoyos | Marketing Manager, Diversified | 29 Mar 2023 | 29 Mar 2023 |
| Zac Hancock | Senior Marketing Manager | 2 June 2024 | Now |
| Tegan Brown | Marketing Manager | 2 June 2024 | Now |
| Stephanie Halbisch | Marketing Specialist | 2 June 2024 | Now |
| Laura Hart | Assistant Brand Manager | 2 June 2024 | Now |
| Martin Whelan | General Manager Marketing | 26 Aug 2025 | Now |
