IAG
As at 16 Oct 2026, AccountMoves records 3 current agencies for IAG: Thinkerbell (PR, since 31 May 2019), Initiative (media, since 5 July 2021), Bear Meets Eagle On Fire (unspecified, since 20 May 2022). Agency changes reported since 2016: 0. Last reported move: 20 May 2022. Based on reported moves only, with sources.
Marketing lead: Not recorded · Total appointments: 3
Roster: Thinkerbell (PR), Initiative (media), Bear Meets Eagle On Fire (unspecified) Many specialists
Last review on record: 20 May 2022 · Marketing lead since: Not recorded
Agency timeline Which agency has held each account, by discipline
creative, credited 16 Mar 2018 · 1 campaign
Latest: campaign via LBBThe Monkeys The MonkeysSeen in credits only
creative, credited 12 Nov 2018 · 1 campaign
Latest: campaign via B&T
media, 5 July 2021 to now · 5 yr 3 mth
Sources: B&TAleksia Dobrich Aleksia DobrichSeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign BriefReprise RepriseSeen in credits only
media, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
PR, 31 May 2019 to now · 7 yr 5 mth
Sources: Mumbrella
design, credited 18 Mar 2018 · 1 campaign
Latest: campaign via B&TSong Zu Song ZuSeen in credits only
design, credited 12 Nov 2018 · 1 campaign
Latest: campaign via B&TRalph van Dijk Ralph van DijkSeen in credits only
design, credited 10 Mar 2021 · 1 campaign
Latest: Invisible Fires via Campaign BriefStudio Dumbar Studio DumbarSeen in credits only
design, credited 8 Nov 2021 · 1 campaign
Latest: campaign via Campaign Brief
unspecified, 20 May 2022 to now · 4 yr 5 mth
Sources: Mumbrella
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | InitiativeCurrent | 5 July 2021 | Now | 5.3 | 0 |
| PR | ThinkerbellCurrent | 31 May 2019 | Now | 7.4 | 0 |
| unspecified | Bear Meets Eagle On FireCurrent | 20 May 2022 | Now | 4.4 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for IAG since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on IAG campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Aleksia Dobrich Seen in credits | media | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Bear Meets Eagle On Fire Seen in credits | production | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Initiative Seen in credits | media | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Reprise Seen in credits | media | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Revolver Seen in credits | production | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Anton @ Trailer Media Seen in credits | audio | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Studio Dumbar Seen in credits | design | 8 Nov 2021 | 8 Nov 2021 | 1 | campaign via Campaign Brief |
| Lifeline Seen in credits | other | 10 Mar 2021 | 10 Mar 2021 | 1 | Invisible Fires via Campaign Brief |
| Eardrum Seen in credits | audio | 10 Mar 2021 | 10 Mar 2021 | 1 | Invisible Fires via Campaign Brief |
| Ralph van Dijk Seen in credits | design | 10 Mar 2021 | 10 Mar 2021 | 1 | Invisible Fires via Campaign Brief |
| The Monkeys Seen in credits | creative | 12 Nov 2018 | 12 Nov 2018 | 1 | campaign via B&T |
| Alt.VFX Seen in credits | production | 12 Nov 2018 | 12 Nov 2018 | 1 | campaign via B&T |
| The Editors Seen in credits | post-production | 12 Nov 2018 | 12 Nov 2018 | 1 | campaign via B&T |
| Song Zu Seen in credits | design | 12 Nov 2018 | 12 Nov 2018 | 1 | campaign via B&T |
| The Sweetshop Seen in credits | production | 18 Mar 2018 | 18 Mar 2018 | 1 | campaign via B&T |
| BlockHead Seen in credits | post-production | 18 Mar 2018 | 18 Mar 2018 | 1 | campaign via B&T |
| Alya Seen in credits | audio | 18 Mar 2018 | 18 Mar 2018 | 1 | campaign via B&T |
| Nylon Seen in credits | design | 18 Mar 2018 | 18 Mar 2018 | 1 | campaign via B&T |
| Droga5 ANZ Seen in credits | creative | 16 Mar 2018 | 16 Mar 2018 | 1 | campaign via LBB |
| The Sweetshop Asia Seen in credits | production | 16 Mar 2018 | 16 Mar 2018 | 1 | campaign via LBB |
| The Sweetshop Asia Seen in credits | post-production | 16 Mar 2018 | 16 Mar 2018 | 1 | campaign via LBB |
Also credited People named once in IAG campaign credits
Brent Smart (Chief marketing officer, IAG, B&T) · Sally Kiernan (NRMA marketing director, IAG, B&T) · Elizabeth Stokes (Creative lead, IAG, B&T) · Erin Bennett (Marketing lead, IAG, B&T) · Scott Nowell (Co-founder and group chief creative officer, IAG, B&T) · Mark Gree (Co-founder and group CEO, IAG, B&T) · Fabio Buresti (Partner and group strategy director, IAG, B&T) · Matthew Michael (Managing director, IAG, B&T) · Jake Rusznyak (Creative directors, IAG, B&T) · Dennis Koutoulogenis (Creative directors, IAG, B&T) · Tim Pashen (Senior copywriter, IAG, B&T) · Scott Zuliani (Senior art director, IAG, B&T) · Thea Carone (Head of production, IAG, B&T) · Jade Rodriguez (Senior broadcast producer, IAG, B&T) · Charlotte Marshall (Strategic planner, IAG, B&T) · Humphrey Taylor (Group content director, IAG, B&T) · Katie Wong-Hee (Senior content director, IAG, B&T) · Fizzy Keeble (Senior content manager, IAG, B&T) · Sophie Finckh (Content executive, IAG, B&T) · Ali Dent (Production manager, IAG, B&T) · Edward Pontifex (Executive producers, The Sweetshop, B&T) · Loren Bradley (Executive producers, The Sweetshop, B&T) · Allison Lockwoo (Producer, The Sweetshop, B&T) · Lachlan Milne (Director of production, The Sweetshop, B&T) · Jack Hutchings (Editor, The Sweetshop, B&T) · Danielle Picker (Creative and innovation specialist, IAG, B&T) · Zara Curtis (Content director, IAG, B&T) · Gerry Avalos (Social media lead, IAG, B&T) · Simeon Bartholomew (Creative and content development lead, IAG, B&T) · Vanessa Buckley (Integrated content producer, IAG, B&T) · Vince Lagana (Executive creative director, The Monkeys, B&T) · Ben Sampson (Creative director, The Monkeys, B&T) · Jay Morgan (Innovations director, The Monkeys, B&T) · Tessa Chong (Art director, The Monkeys, B&T) · Max Rapley (Copywriter, The Monkeys, B&T) · Sonia Eberington (Senior integrated producer, The Monkeys, B&T) · Tamara Wohl (Digital producer, The Monkeys, B&T) · Eva Goodney (Digital design lead, The Monkeys, B&T) · Laura Ives (Designer, The Monkeys, B&T) · Lauren Elliott (Digital designer, The Monkeys, B&T) · Lucinda Hansen (Designer/finished artist, The Monkeys, B&T) · Marc Forster (Director, Exit Films, B&T) · Brad Johns (Executive producer, Tool of Nth America, Exit Films, B&T) · Lee Trask (Producer, Tool of Nth America, Exit Films, B&T) · Leah Churchill-Brown (Executive producer, Exit, Exit Films, B&T) · Karen Sproul (Producer, Exit, Exit Films, B&T) · Ginny Loane (Director of production, Exit Films, B&T) · Alexandre de Franceschi (Editor, The Editors, B&T) · Nicoletta Rousianos (Producer, The Editors, B&T) · Rachel Mariscal Creasey (Post-producer, Michael Ralla, B&T) · Katrina Aquilia (Producer, Song Zu, B&T) · Rae Metlitzky (Lead Content & Editorial, IAG, Campaign Brief) · Sinead Hoffman (Content & Social Media Lead, IAG, Campaign Brief) · Claire Morgan (Principal, Corporate Communications, IAG, Campaign Brief) · Lisa Cheng (Executive Director, Marketing and Fundraising, Lifeline, Campaign Brief) · Ina Mullin (National Manager Communications and Public Affairs, Lifeline, Campaign Brief) · Paul Swann (Executive Creative Tinker, Lifeline, Campaign Brief) · Natalie Duncan (Head PR Thinker, Lifeline, Campaign Brief) · Grant Anderson (Head Production Tinker, Lifeline, Campaign Brief) · Taylor York (Lead PR Thinker, Lifeline, Campaign Brief) · Jim Ingram (National Chief Creative Tinker, Lifeline, Campaign Brief) · Chris McMullen (Lead Tinker, Lifeline, Campaign Brief) · Sesh Moodley (Head Tinker, Lifeline, Campaign Brief) · Ruth Hatch (Head Thinker, Lifeline, Campaign Brief) · Brenden Johnson (Managing Director, Lifeline, Campaign Brief) · Emile Rademeyer (Creative Director, Lifeline, Campaign Brief) · Mick Watson (Lead Artist, Lifeline, Campaign Brief) · Laura Tenison (Producer, Lifeline, Campaign Brief) · Jessie Williams (Audio Producer & Casting, Ralph van Dijk, Campaign Brief) · Caroline Hugall (EM, ROLLiN’ Marketing, IAG, Campaign Brief) · Anna Rallos (Marketing Manager, ROLLiN’, IAG, Campaign Brief) · Tom Dodd (Communications Planning Lead, IAG, Campaign Brief) · Hiba Kalache (Customer and Operations Manager, Ashleigh Vogel, Campaign Brief) · Amy Gyurasits (Digital Marketing Specialist, Ashleigh Vogel, Campaign Brief) · Chris Colts (Chief Strategy Officer, Initiative, Campaign Brief) · Ali Bongailas (Client Advice and Management Director, Initiative, Campaign Brief) · Jessica Scott (Partnerships Director, Initiative, Campaign Brief) · Evan Porteus (National Content Partnership Lead, Paula Lopes, Campaign Brief) · Clare Gill (Strategy Director, Paula Lopes, Campaign Brief) · Josh Clayton (Senior Digital Executive, Paula Lopes, Campaign Brief) · Javier Dominguez (Head of Experience, Paula Lopes, Campaign Brief) · Andreas Nilsson (Director, Revolver, Campaign Brief) · Michael Ritchie (Managing Director/ Executive Producer, Revolver, Campaign Brief) · Alex Kember (Producer, Pip Smart, Campaign Brief) · Ben Eagleton (Colourist, Blockhead VFX, Campaign Brief) · Tone Aston (Sound Designer, Rumble Studios, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 20 May 2022 | 20 May 2022 | appointment | Bear Meets Eagle On Fire | confirmed | via Mumbrella | ||||
| 5 July 2021 | 5 July 2021 | appointment | media | Initiative | confirmed | via B&T | |||
| 31 May 2019 | 31 May 2019 | appointment | PR | Thinkerbell | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Brent Smart | Chief Marketing Officer | 18 Mar 2018 | 15 Dec 2021 |
| Sally Kiernan | Marketing Director, NRMA | 18 Mar 2018 | 30 Sept 2019 |
| Erin Bennett | Marketing Lead | 18 Mar 2018 | 10 May 2021 |
| Caroline Hugall | EM, ROLLiN’ Marketing | 8 Nov 2021 | 15 Dec 2021 |
| Anna Rallos | Marketing Manager, ROLLiN’ | 8 Nov 2021 | 8 Nov 2021 |
Stated reasons and comments Paraphrased, with source links
No quotes logged yet.
