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Brands › Industry Super Australia

Industry Super Australia

As at 16 Oct 2026, AccountMoves records 1 current agency for Industry Super Australia: Zenith (media, since 23 Jan 2026). Agency changes reported since 2016: 1. Last reported move: 23 Jan 2026. Based on reported moves only, with sources.

Marketing lead: Bronwyn Hooton (Head of Brand & Marketing, since 26 Oct 2025) · Total appointments: 1

Roster: Zenith (media) Small roster

Agency changes on record since 20161based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 23 Jan 2026 · Marketing lead since: 26 Oct 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
The Shannon Company The Shannon CompanySeen in credits only
creative, credited 31 Jan 2024 · 1 campaign
Latest: Compare the Retirement via Campaign BriefShannon Behaviour Change Shannon Behaviour ChangeSeen in credits only
creative, credited 26 Oct 2025 to 27 Oct 2025 · 2 campaigns
Latest: campaign via Campaign Brief
Shannon Behaviour ChangeSeen in credits · 1 yr
media
Initiative InitiativeSeen in credits only
media, credited 31 Jan 2024 to 27 Oct 2025 · 3 campaigns
Latest: Compare the Retirement via Campaign BriefZenith ZenithReported appointment
media, 23 Jan 2026 to now · 9 mth
Sources: B&T
ZenithReported · 9 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
mediaZenithCurrent23 Jan 2026Now0.70

Agency changes on record Since 2016 · based on reported moves only

DateChangeSource
23 Jan 2026media: Initiative to ZenithB&T

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Industry Super Australia campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Shannon Behaviour Change Seen in creditscreative26 Oct 202527 Oct 20252campaign via Campaign Brief
Initiative Seen in creditsmedia31 Jan 202427 Oct 20253Compare the Retirement via Campaign Brief
The Shannon Company Seen in creditscreative31 Jan 202431 Jan 20241Compare the Retirement via Campaign Brief
The Shannon Company Seen in creditsproduction31 Jan 202431 Jan 20241Compare the Retirement via Campaign Brief

Also credited People named once in Industry Super Australia campaign credits

Bronwyn Hooton (Head of Brand & Marketing, Industry Super Australia, Campaign Brief) · Helen Avramidis (Marketing Campaign Manager, Industry Super Australia, Campaign Brief) · Michael Daddo (Managing Partner / Strategy, Shannon Behaviour Change, Campaign Brief) · James Shannon (Creative team, Shannon Behaviour Change, Campaign Brief) · Kim Hellier (Creative team, Shannon Behaviour Change, Campaign Brief) · Jo Theoharis (SBC Producer, Shannon Behaviour Change, Campaign Brief) · Sam Bailey (Group Investment Director, Initiative, Campaign Brief) · Alex Glavenko (Associate Director, Initiative, Campaign Brief) · Digital Brooke Sullivan (ISA Assistant Marketing Manager, Industry Super Australia, Campaign Brief) · David Dumas (Group Business Director, The Shannon Company, Campaign Brief) · Julian Eimutis (Business Director, The Shannon Company, Campaign Brief) · Matilda Lloyd (Business Executive, The Shannon Company, Campaign Brief) · Stuart Nightingale (Creative Director, The Shannon Company, Campaign Brief) · Thomas Dodd (National Strategy Director, Initiative, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
23 Jan 202623 Jan 2026appointmentmediaInitiativeZenithreportedvia B&T

Marketing leaders

PersonTitleFromTo
Digital Brooke SullivanISA Assistant Marketing Manager31 Jan 2024Now
Bronwyn HootonHead of Brand & Marketing26 Oct 2025Now
Helen AvramidisMarketing Campaign Manager26 Oct 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Burnside credited Zenith with a collaborative way of working, sharp strategic thinking and the quality of its people.
partnershipstrategic thinkingpeopledelighted
Alana Burnside · the move · via B&T, 21 Apr 2026 · paraphrased