Industry Super Australia moves media account from Initiative to Zenith
Industry Super Australia moves media account from Initiative to Zenith. Reported on 23 Jan 2026 (reported), sources: B&T.
Brand: Industry Super Australia · Discipline: media · Type: appointment · Confidence: reported
Marketing lead at the time: Digital Brooke Sullivan
Est. billingsn/a
Announced23 Jan 2026
Decided23 Jan 2026
The field
| Agency | Role | Stage |
|---|---|---|
| Initiative | Incumbent | Lost |
| Zenith | Winner | Appointed |
Sources Links only
- B&T, 23 Jan 20260
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On the record Paraphrased, with tags
WHY THEY WON Burnside credited Zenith with a collaborative way of working, sharp strategic thinking and the quality of its people. Alana Burnside on Industry Super Australia · the move · via B&T, 21 Apr 2026 · paraphrased