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Brands › Kellogg’s

Kellogg’s

As at 16 Oct 2026, AccountMoves records 2 current agencies for Kellogg’s: Akkomplice (creative, since 14 Feb 2018), Zenith (media, since 19 Aug 2019). Agency changes reported since 2016: 0. Last reported move: 19 Aug 2019. Based on reported moves only, with sources.

Marketing lead: Natasha Sunderland (Marketing Manager -Core Breakfast, since 20 Jan 2025) · Total appointments: 2

Roster: Akkomplice (creative), Zenith (media) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 19 Aug 2019 · Marketing lead since: 20 Jan 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Akkomplice AkkompliceConfirmed appointment
creative, 14 Feb 2018 to now · 8 yr 8 mth
Sources: MumbrellaVML Singapore VML SingaporeSeen in credits only
creative, credited 9 Jan 2020 · 1 campaign
Latest: campaign via LBBBastion BastionSeen in credits only
creative, credited 20 Jan 2025 · 2 campaigns
Latest: campaign via Campaign Brief
AkkompliceConfirmed · 8 yr 8 mth
media
Zenith ZenithConfirmed appointment
media, 19 Aug 2019 to now · 7 yr 2 mth
Sources: Mumbrella
ZenithConfirmed · 7 yr 2 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeAkkompliceCurrent14 Feb 2018Now8.70
mediaZenithCurrent19 Aug 2019Now7.20

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Kellogg’s since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Kellogg’s campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Seen in creditscreative20 Jan 202520 Jan 20252campaign via Campaign Brief
Revolver Seen in creditsproduction20 Jan 202520 Jan 20252campaign via Campaign Brief
The Editors Seen in creditspost-production20 Jan 202520 Jan 20252campaign via Campaign Brief
Rumble Seen in creditsaudio20 Jan 202520 Jan 20252campaign via Campaign Brief
MassiveMusic Seen in creditsaudio20 Jan 202520 Jan 20252campaign via Campaign Brief
Akkomplice Seen in creditscreative5 Mar 20205 Mar 20201WTF? via Campaign Brief
Eric Seen in creditsproduction5 Mar 20205 Mar 20201WTF? via Campaign Brief
VML Singapore Seen in creditscreative9 Jan 20209 Jan 20201campaign via LBB
Collider Seen in creditsproduction9 Jan 20209 Jan 20201campaign via LBB

Also credited People named once in Kellogg’s campaign credits

Natasha Sunderland (Marketing Manager -Core Breakfast, Kellogg’s, B&T) · Larissa Oliver (Brand Manager- Masterbrand, Kellogg’s, B&T) · Adrian Mainey (Media and Digital Lead ANZ, Kellogg’s, B&T) · Chris Searle (Senior Creative, Bastion, B&T) · Harry Roth (Senior Creative, Bastion, B&T) · Angela Morris (National Chief Strategy Officer, Bastion, B&T) · Katy Grey (Group Client Director, B&T) · Sarah Chamberlain (Senior Client Manager, B&T) · Carolyn Starkey (Executive Producer, B&T) · Raquel Abi Ghosn (Junior Producer, B&T) · Ben Zemanek (Online Editor, B&T) · Fiona McGee (Director, Revolver, B&T) · Pip Smart (Executive Producer, Revolver, B&T) · Serena Paull (Producer, Revolver, B&T) · Mark Burnett (Editor, The Editors, B&T) · Scott Maclean (Colourist, The Editors, B&T) · Kenny Hill (Creative team, Akkomplice, Campaign Brief) · Nathan Herbertson (Creative team, Akkomplice, Campaign Brief) · Aleks Krawcsyk (Creative team, Akkomplice, Campaign Brief)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
19 Aug 201919 Aug 2019appointmentmediaZenithconfirmedvia Mumbrella
14 Feb 201814 Feb 2018appointmentcreativeAkkompliceconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
Natasha SunderlandMarketing Manager -Core Breakfast20 Jan 2025Now
Larissa OliverBrand Manager- Masterbrand20 Jan 2025Now

Stated reasons and comments Paraphrased, with source links

No quotes logged yet.