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Agencies › Bastion

Bastion

Bastion is a creative agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including Acenda Life, BP, Geely Auto, Kellanova ANZ, as at 16 Oct 2026. Based on reported moves only, with sources.

Type: creative

Leadership: Laurence Cronin (Creative Directors), Scott Hopkin (Creative Directors), Georgia Arnott (Executive Creative Director), Sarah King (Planning Director), Jarred Lowe (Creative Director / Writer), Simon Langley (Group Chief Creative Officer), Angela Morris (Chief Strategy Officer), Mike Godwin (Managing Director), Jake Ward (Director), Chris Searle (Creative Directors), Madeleine Bakker (Client Director), Katy Grey (Group Client Director) · 51 people recorded in total

Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rank4

Year by year Sortable

YearWLRet.Won $mLost $mNet $mLeague rank
20264000.00.00.04
20251000.00.00.090
20241000.00.00.059
Career6000.00.00.0

Current clients

BrandDisciplineSinceTenureAt risk
Acenda Lifeunspecified9 June 20260.4
BPsocial24 Sept 20260.1
Geely Autocreative4 Mar 20260.6
Kellanova ANZcreative3 Dec 20241.9
Raw Cmedia11 Dec 20250.8
bp Australiasocial23 Sept 20260.1

Worked together again Credited with the same marketer at two brands · All connections

None recorded. Connections are only drawn between people named together in one source, never from agency rosters.

On the record Client reasons and this agency's own words, paraphrased · cliché score 0.3 per quote (league)

AGENCY SAYS Isbell said Bastion was pleased to take on bp Australia.
Paul Isbell on bp Australia · the move · via Campaign Brief, 23 Sept 2026 · paraphrased
WHY THEY WON Wilson said Bastion stood out for sharp strategic thinking, a clear grasp of the customer and category and the strength of its creative ideas.
strategic thinkingaudience understandingcreativityexcited
Sarah Wilson on bp Australia · the move · via Campaign Brief, 23 Sept 2026 · paraphrased
AGENCY SAYS Robinson said Bastion saw room to reach people on a human level in a category full of functional claims, and that the platform sets Raw C up for long-term growth.
Matt Robinson on Raw C · via Campaign Brief, 26 Feb 2026 · paraphrased
WHY THEY WON Hansen said Bastion stood out for sharp strategic thinking, a collaborative way of working and a close cultural match.
strategic thinkingpartnershipcultural fitexcited
Samantha Hansen on Raw C · the move · via Campaign Brief, 11 Dec 2025 · paraphrased
AGENCY SAYS Cherry said Bastion was pleased to take on Raw C, and flagged big plans for the next phase.
ambitious
Anna Cherry on Raw C · the move · via Campaign Brief, 11 Dec 2025 · paraphrased

Seen in credits Campaign credits. Not appointments or wins

LatestBrandCredited forCampaignSource
6 Oct 2026SunRice SEEN IN CREDITScreativeSunRice, Baby!Campaign Brief
25 Aug 2025Kinrise Pty Ltd SEEN IN CREDITScreativeLive A Little LighterB&T
26 June 2025Mable SEEN IN CREDITScreativeCan Do GuidesCampaign Brief
16 July 2024Proximo Spirits Australia SEEN IN CREDITScreativeCampaign Brief
26 May 2024NSW SES & NSW Reconstruction Authority SEEN IN CREDITScreativeFuture FloodCampaign Brief
17 Mar 2024Kellanova SEEN IN CREDITScreativeB&T
1 Feb 2024Cancer Institute NSW Health SEEN IN CREDITScreativeB&T
20 Apr 2026ALDI Australia SEEN IN CREDITScreativeALDI IQCampaign Brief
20 Jan 2025Kellogg’s SEEN IN CREDITScreativeCampaign Brief
5 Oct 2021AMP SEEN IN CREDITScreativeCampaign Brief
28 Nov 2021Alinta Energy SEEN IN CREDITScreativeB&T
8 Dec 2021SIXT Australia SEEN IN CREDITScreativeAbove and BeyondingCampaign Brief
9 June 2023SIXT SEEN IN CREDITScreativeTRUCK OFFCampaign Brief
20 Aug 2023MSD Animal Health Bravecto SEEN IN CREDITScreativeB&T
20 Sept 2023Cancer Council SEEN IN CREDITScreativeLIFE OR DEATHCampaign Brief
15 Nov 2023CCV SEEN IN CREDITScreativewhen you go out, donCampaign Brief
23 Apr 2025Bunnings Warehouse SEEN IN CREDITScreativeLegend of the TongsLBB
29 May 2025Cancer Council Victoria SEEN IN CREDITScreativeB&T
14 Aug 2025Traveloka SEEN IN CREDITScreativeLBB

Wins and losses

DateBrandDisciplineResultOther agencyEst. $m
24 Sept 2026BPsocialWon
23 Sept 2026bp AustraliasocialWon
9 June 2026Acenda LifeWon
4 Mar 2026Geely AutocreativeWon
11 Dec 2025Raw CmediaWon
3 Dec 2024Kellanova ANZcreativeWon