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Brands › AMP

AMP

As at 16 Oct 2026, AccountMoves records 3 current agencies for AMP: CampaignLab (PR, since 18 Sept 2017), CHEP (creative, since 4 Aug 2022), Avenue C (media, since 2 June 2025). Agency changes reported since 2016: 0. Last reported move: 2 June 2025. Based on reported moves only, with sources.

Marketing lead: Tina Cleary (Chief Marketing Officer, since 3 June 2025) · Total appointments: 3

Roster: CampaignLab (PR), CHEP (creative), Avenue C (media) Many specialists

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 3 current

Last review on record: 2 June 2025 · Marketing lead since: 3 June 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Bastion BastionSeen in credits only
creative, credited 4 Oct 2021 to 5 Oct 2021 · 2 campaigns
Latest: campaign via B&TCHEP CHEPConfirmed appointment
creative, 4 Aug 2022 to now · 4 yr 2 mth
Sources: B&T · Campaign Brief
CHEPConfirmed · 4 yr 2 mth
media
Universal McCann Universal McCannSeen in credits only
media, credited 4 Oct 2021 to 5 Oct 2021 · 2 campaigns
Latest: campaign via B&TAvenue C Avenue CConfirmed appointment
media, 2 June 2025 to now · 1 yr 4 mth
Sources: Campaign Brief
Avenue CConfirmed · 1 yr 4 mth
PR
CampaignLab CampaignLabConfirmed appointment
PR, 18 Sept 2017 to now · 9 yr 1 mth
Sources: Mumbrella
CampaignLabConfirmed · 9 yr 1 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeCHEPCurrent4 Aug 2022Now4.20
mediaAvenue CCurrent2 June 2025Now1.40
PRCampaignLabCurrent18 Sept 2017Now9.10

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for AMP since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on AMP campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Bastion Seen in creditscreative4 Oct 20215 Oct 20212campaign via B&T
Universal McCann Seen in creditsmedia4 Oct 20215 Oct 20212campaign via B&T

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
2 June 20252 June 2025appointmentmediaAvenue Cconfirmedvia Campaign Brief
4 Aug 20224 Aug 2022appointmentcreativeCHEPconfirmedvia B&Tvia Campaign Brief
18 Sept 201718 Sept 2017appointmentPRCampaignLabconfirmedvia Mumbrella

Marketing leaders

PersonTitleFromTo
AMP Renee HowieChief Marketing Officer4 Aug 20224 Aug 2022
Tina ClearyChief Marketing Officer3 June 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Cleary pointed to a record of commercial results, sharp strategic thinking and the quality of its people as the reasons for choosing Avenue C.
effectivenessstrategic thinkingpeople
Tina Cleary · the move · via Mediaweek, 3 June 2025 · paraphrased
WHY THEY WON Howie credited CHEP with the strength of its creative ideas, a close cultural match and a collaborative way of working.
creativitycultural fitpartnershipcan't wait to get startedexcitediconicperfect fit
AMP Renee Howie · the move · via Campaign Brief, 4 Aug 2022 · paraphrased
AGENCY SAYS Berger said CHEP was pleased to take on AMP, and flagged big plans for the next phase.
ambitiouspurpose
Jonny Berger · the move · via Campaign Brief, 4 Aug 2022 · paraphrased