Avenue C
Avenue C is a media agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including AMP, Alinta Energy, KitchenAid, Maurice Blackburn, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Elena Giannini (Business Director), Gaby Srour (Media Director), Mark Zala (Digital Director), Paula Lopes (Digital Director)
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rank73
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 73 |
| 2025 | 3 | 0 | 0 | 0.0 | 0.0 | 0.0 | 10 |
| 2024 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 19 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| AMP | media | 2 June 2025 | 1.4 | |
| Alinta Energy | media | 11 Feb 2025 | 1.7 | |
| KitchenAid | media | 28 Feb 2024 | 2.6 | |
| Maurice Blackburn | media | 3 Aug 2026 | 0.2 | |
| QuickBooks | media | 13 Mar 2024 | 2.6 | |
| Zip Water | media | 13 May 2025 | 1.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased
WHY THEY WON Cleary pointed to a record of commercial results, sharp strategic thinking and the quality of its people as the reasons for choosing Avenue C. Tina Cleary on AMP · the move · via Mediaweek, 3 June 2025 · paraphrased
WHY THEY WON Abbott pointed to a collaborative way of working, the quality of its people and sharp strategic thinking as the reasons for choosing Avenue C. Mike Abbott on Zip Water · the move · via B&T, 12 May 2025 · paraphrased
AGENCY SAYS Lopes said Avenue C was thrilled to take on Zip Water. Paula Lopes on Zip Water · the move · via B&T, 12 May 2025 · paraphrased
WHY THEY WON Kahveci credited Avenue C with sharp strategic thinking, strong chemistry with the client team and the quality of its people. Babi Kahveci on Alinta Energy · the move · via Mediaweek, 11 Feb 2025 · paraphrased
WHY THEY WON Edwards credited Avenue C with strong chemistry with the client team. Bec Edwards on KitchenAid · the move · via Mediaweek, 28 Feb 2024 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 21 Sept 2026 | Woodford Reserve SEEN IN CREDITS | media | The Host Tux | Campaign Brief |
| 10 Mar 2026 | Rawson Group SEEN IN CREDITS | media | B&T | |
| 10 Oct 2024 | hipages SEEN IN CREDITS | media | Tradies Get The Leadies | B&T |
| 20 Apr 2022 | amaysim SEEN IN CREDITS | media | LBB | |
| 25 Mar 2025 | Intuit QuickBooks SEEN IN CREDITS | media | Mediaweek | |
| 2 Dec 2025 | Cover-More Travel Insurance SEEN IN CREDITS | media | Like Having Mum On Holiday | B&T |
| 4 June 2021 | Superhero SEEN IN CREDITS | media | The Floor Is Yours | Campaign Brief |
| 16 June 2021 | Thrive Homes SEEN IN CREDITS | media | Clever Choice | B&T |
| 7 Feb 2022 | GoDaddy SEEN IN CREDITS | media | Go for it | Campaign Brief |
| 1 Mar 2022 | Care for Kids SEEN IN CREDITS | media | Childcare, taken care of. | Campaign Brief |
| 26 Apr 2022 | Primo Foods SEEN IN CREDITS | media | Packed Full of Fun | Campaign Brief |
| 18 July 2022 | SPC SEEN IN CREDITS | media | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 3 Aug 2026 | Maurice Blackburn | media | Won | ||
| 2 June 2025 | AMP | media | Won | ||
| 13 May 2025 | Zip Water | media | Won | ||
| 11 Feb 2025 | Alinta Energy | media | Won | ||
| 13 Mar 2024 | QuickBooks | media | Won | ||
| 28 Feb 2024 | KitchenAid | media | Won |