SPC
As at 16 Oct 2026, AccountMoves records 1 current agency for SPC: Akcelo (creative, since 12 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 12 Feb 2024. Based on reported moves only, with sources.
Marketing lead: Peta Allsopp (Chief Marketing Officer, since 12 Feb 2024) · Total appointments: 1
Roster: Akcelo (creative) Small roster
Last review on record: 12 Feb 2024 · Marketing lead since: 12 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, 12 Feb 2024 to now · 2 yr 8 mth
Sources: Campaign Brief
media, credited 22 Aug 2017 · 1 campaign
Latest: campaign via B&ToOh! Media oOh! MediaSeen in credits only
media, credited 22 Aug 2017 · 1 campaign
Latest: campaign via B&TAvenue C Avenue CSeen in credits only
media, credited 18 July 2022 · 1 campaign
Latest: campaign via Campaign Brief
PR, credited 18 July 2022 · 1 campaign
Latest: campaign via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | AkceloCurrent | 12 Feb 2024 | Now | 2.7 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for SPC since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on SPC campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Bass Hornor Seen in credits | PR | 18 July 2022 | 18 July 2022 | 1 | campaign via Campaign Brief |
| Avenue C Seen in credits | media | 18 July 2022 | 18 July 2022 | 1 | campaign via Campaign Brief |
| Slingshot Seen in credits | media | 22 Aug 2017 | 22 Aug 2017 | 1 | campaign via B&T |
| oOh! Media Seen in credits | media | 22 Aug 2017 | 22 Aug 2017 | 1 | campaign via B&T |
Also credited People named once in SPC campaign credits
Simone Coté (General manager of marketing and innovation, SPC, B&T) · Sophie Fransella (Campaign manager, SPC, B&T) · Leo Burnett Melbourne (Creative, SPC, B&T) · Tara Lordsmith (Chief Commercial Officer, SPC, Campaign Brief) · Lisa Rizzardo (General Manager Marketing, SPC, Campaign Brief) · George Dimkin (Marketing Manager, SPC, Campaign Brief) · Yiana Bacolas (Brand Manager, SPC, Campaign Brief) · Cameron Jenkins (Head of Social & Content, SPC, Campaign Brief) · Matt Gray (GM Marketing, SPC, Campaign Brief) · Jacqui Roth (Marketing Manager, SPC, Campaign Brief) · James Coleman (Marketing Manager Digital & Communications, SPC, Campaign Brief) · Hannah Saliba (Public Relations and Brand Communications Manager, SPC, Campaign Brief) · Magda Kozera (Senior Brand Manager Vegemite, SPC, Campaign Brief) · Holly Shotton (Assistant Brand Manager Vegemite, SPC, Campaign Brief) · Ben Couzens (Executive Creative Tinker, SPC, Campaign Brief) · Suzi Williamson (Head Thinker, SPC, Campaign Brief) · Ellen Woods (Creative Tinker, SPC, Campaign Brief) · Elsa Caruso (Creative Tinker, SPC, Campaign Brief) · Megan Latter (Creative Tinker, SPC, Campaign Brief) · Anjana Khallouf (National Head Earned & Owned Thinker, SPC, Campaign Brief) · Lauren Myers (Lead Earned Thinker, SPC, Campaign Brief) · Jamie Lane (Head Design Tinker, Bass Hornor, Campaign Brief) · Caroline Kearney (Business Director, Campaign Brief) · Morag Cahill (Media Director, Campaign Brief) · Caroline Seow (Digital Director, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 12 Feb 2024 | 12 Feb 2024 | appointment | creative | Akcelo | confirmed | via Campaign Brief |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Simone Coté | General Manager of Marketing and Innovation | 19 Feb 2018 | 19 Feb 2018 |
| Lisa Rizzardo | General Manager Marketing | 18 July 2022 | 18 July 2022 |
| George Dimkin | Marketing Manager | 18 July 2022 | 18 July 2022 |
| Yiana Bacolas | Brand Manager | 18 July 2022 | 18 July 2022 |
| Matt Gray | GM Marketing | 18 July 2022 | 26 Sept 2023 |
| Jacqui Roth | Marketing Manager | 18 July 2022 | 18 July 2022 |
| James Coleman | Marketing Manager Digital & Communications | 18 July 2022 | 18 July 2022 |
| Hannah Saliba | Public Relations and Brand Communications Manager | 18 July 2022 | 18 July 2022 |
| Magda Kozera | Senior Brand Manager Vegemite | 18 July 2022 | 18 July 2022 |
| Holly Shotton | Assistant Brand Manager Vegemite | 18 July 2022 | 18 July 2022 |
| Peta Allsopp | Chief Marketing Officer | 12 Feb 2024 | Now |
