Slingshot
Slingshot is a media agency. AccountMoves records 8 account wins, 2 losses and 0 retentions, and 6 current clients including Chamber, Daikin, Inghams, Michael Cassel Group, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: media
Leadership: Lisa Overall (Head of Strategy), Laura Dodds (Head of Client Service), Jess Cooke (Investment Director), Erienne Lette (Social Director), Simon Rutherford (CEO), Jane Waterhouse (Managing Director), Susan Axford (Head of Planning) · 10 people recorded in total
Career W-L8-2
Retained0
Net $m+0.0
Clients6
2026 rankn/a
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2025 | 2 | 1 | 0 | 0.0 | 0.0 | 0.0 | 75 |
| 2023 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 91 |
| 2020 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 71 |
| 2019 | 2 | 1 | 0 | 0.0 | 0.0 | 0.0 | 38 |
| 2017 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 17 |
| Career | 8 | 2 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Chamber | media | 29 Oct 2019 | 7.0 | |
| Daikin | media | 11 June 2019 | 7.3 | |
| Inghams | media | 2 Nov 2023 | 3.0 | |
| Michael Cassel Group | media | 29 Jan 2020 | 6.7 | |
| Wicked Sister | media | 30 July 2025 | 1.2 | |
| Wicked Sisters Delicious | media | 30 July 2025 | 1.2 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Demartini said Slingshot stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Pedro Demartini on Wicked Sister · the move · via Campaign Brief, 30 July 2025 · paraphrased
AGENCY SAYS Rutherford said Slingshot was thrilled to take on Wicked Sister, and flagged big plans for the next phase. Simon Rutherford on Wicked Sister · the move · via Mediaweek, 30 July 2025 · paraphrased
AGENCY SAYS Rutherford said Slingshot was thrilled to take on Wicked Sisters Delicious, and flagged big plans for the next phase. Simon Rutherford on Wicked Sisters Delicious · the move · via B&T, 30 July 2025 · paraphrased
WHY THEY WON Demartini said Slingshot stood out for sharp strategic thinking, the strength of its creative ideas and a close cultural match. Pedro Demartini on Wicked Sisters Delicious · the move · via B&T, 30 July 2025 · paraphrased
AGENCY SAYS Rutherford said Slingshot was excited to take on Inghams', and talked up the brand's standing. Simon Rutherford on Inghams · the move · via Mediaweek, 2 Nov 2023 · paraphrased
WHY THEY WON Lagan credited Slingshot with sharp strategic thinking. Rebekah Lagan on Inghams · the move · via Mediaweek, 2 Nov 2023 · paraphrased
AGENCY SAYS Tosh said Slingshot was pleased to take on Daikin. Dan Tosh on Daikin · the move · via Campaign Brief, 11 June 2019 · paraphrased
WHY THEY WON Haydon said Slingshot stood out for the strength of its creative ideas, a record of commercial results and its data and technology capability. Peter Haydon on Australian Pork · the move · via B&T, 14 June 2017 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 22 Aug 2017 | SPC SEEN IN CREDITS | media | B&T | |
| 1 Oct 2019 | Goodman Fielder SEEN IN CREDITS | media | thank you | Campaign Brief |
| 23 Aug 2022 | Sanitarium SEEN IN CREDITS | media | How Good? So Good | Campaign Brief |
| 24 Oct 2022 | RT Health SEEN IN CREDITS | media | Campaign Brief | |
| 21 Oct 2025 | Wicked Sister SEEN IN CREDITS | media | Taste the Magic | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 3 Dec 2025 | Australian Pork | media | Lost | Enigma | |
| 30 July 2025 | Wicked Sister | media | Won | ||
| 30 July 2025 | Wicked Sisters Delicious | media | Won | ||
| 2 Nov 2023 | Inghams | media | Won | ||
| 29 Jan 2020 | Michael Cassel Group | media | Won | ||
| 29 Oct 2019 | Chamber | media | Won | ||
| 8 July 2019 | Fisher & Paykel | media | Lost | Affinity | |
| 11 June 2019 | Daikin | media | Won | ||
| 5 Dec 2017 | Sanitarium | media | Won | ||
| 14 June 2017 | Australian Pork | media | Won |