Wicked Sister
As at 16 Oct 2026, AccountMoves records 2 current agencies for Wicked Sister: FORWARD (PR, since 9 Sept 2024), Slingshot (media, since 30 July 2025). Agency changes reported since 2016: 0. Last reported move: 30 July 2025. Based on reported moves only, with sources.
Marketing lead: Pedro Demartini (Marketing Director, since 30 July 2025) · Total appointments: 2
Last review on record: 30 July 2025 · Marketing lead since: 30 July 2025 (source)
Agency timeline Which agency has held each account, by discipline
creative, credited 21 Oct 2025 · 1 campaign
Latest: Taste the Magic via Campaign Brief
media, 30 July 2025 to now · 1 yr 3 mth
Sources: Campaign Brief
PR, 9 Sept 2024 to now · 2 yr 1 mth
Sources: Mumbrella
design, credited 21 Oct 2025 · 1 campaign
Latest: Taste the Magic via Campaign Brief
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| media | SlingshotCurrent | 30 July 2025 | Now | 1.2 | 0 |
| PR | FORWARDCurrent | 9 Sept 2024 | Now | 2.1 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for Wicked Sister since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Seen in credits Agencies credited on Wicked Sister campaigns. Evidence of work, not a confirmed appointment or a win
| Agency or company | Credited for | First seen | Last seen | Campaigns | Latest source |
|---|---|---|---|---|---|
| Communicado Seen in credits | creative | 21 Oct 2025 | 21 Oct 2025 | 1 | Taste the Magic via Campaign Brief |
| Slingshot Seen in credits | media | 21 Oct 2025 | 21 Oct 2025 | 1 | Taste the Magic via Campaign Brief |
| Cupla Seen in credits | design | 21 Oct 2025 | 21 Oct 2025 | 1 | Taste the Magic via Campaign Brief |
Also credited People named once in Wicked Sister campaign credits
Caitlin Thomas (Brand Manager, Wicked Sister, Campaign Brief) · Kerrie Ryan (Managing Director, Communicado, Campaign Brief) · Annie Price (Executive Creative Director, Communicado, Campaign Brief) · Chris Buchanan (Associate CD/Writer, Communicado, Campaign Brief) · Simon Fleming (Associate CD/Art Director, Communicado, Campaign Brief) · Daniel Hedger (Integrated Strategist, Communicado, Campaign Brief) · Nicki Cole (Integrated Client Director, Communicado, Campaign Brief) · Sasha Tonkes (Account Manager, Communicado, Campaign Brief) · Anna Barham Kumar (Head of Content & Social, Communicado, Campaign Brief) · Lydia Burrows (Senior Digital Creative & Social Media Manager, Communicado, Campaign Brief) · Fiona Mullen (Head of PR and Integration Lead, Communicado, Campaign Brief) · Claudia Frederick (PR Senior Account Director, Communicado, Campaign Brief) · Angie Darras (PR Senior Account Manager, Communicado, Campaign Brief) · Aleasha Rafferty (PR Senior Account Executive, Communicado, Campaign Brief) · Jane Waterhouse (Managing Director, Slingshot, Campaign Brief) · Susan Axford (Head of Planning, Slingshot, Campaign Brief) · Heamund Pong (Business Manager, Slingshot, Campaign Brief) · Lyndal Kearney (Co-founder & Strategy Director, Cupla, Campaign Brief) · Justine Donaldson (Co-founder & Creative Director, Cupla, Campaign Brief)
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 30 July 2025 | 30 July 2025 | appointment | media | Slingshot | confirmed | via Campaign Brief | |||
| 9 Sept 2024 | 9 Sept 2024 | appointment | PR | FORWARD | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Pedro Demartini | Marketing Director | 30 July 2025 | Now |
| Caitlin Thomas | Brand Manager | 21 Oct 2025 | Now |
