KitchenAid
As at 16 Oct 2026, AccountMoves records 2 current agencies for KitchenAid: Hyland (creative, since 31 Oct 2019), Avenue C (media, since 28 Feb 2024). Agency changes reported since 2016: 0. Last reported move: 28 Feb 2024. Based on reported moves only, with sources.
Marketing lead: Bec Edwards (Marketing and E-commerce Director ANZ, since 28 Feb 2024) · Total appointments: 2
Last review on record: 28 Feb 2024 · Marketing lead since: 28 Feb 2024 (source)
Agency timeline Which agency has held each account, by discipline
creative, 31 Oct 2019 to now · 7 yr
Sources: Mumbrella
media, 28 Feb 2024 to now · 2 yr 8 mth
Sources: Mediaweek
Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.
Agency roster by discipline Tenure in years
| Discipline | Agency | From | To | Tenure | Retained |
|---|---|---|---|---|---|
| creative | HylandCurrent | 31 Oct 2019 | Now | 7.0 | 0 |
| media | Avenue CCurrent | 28 Feb 2024 | Now | 2.6 | 0 |
Agency changes on record Since 2016 · based on reported moves only
No agency changes with a named incumbent have been reported for KitchenAid since 2016. That means none were reported, not necessarily that none happened.
Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.
Full history Every pitch, review, win and retention
| Announced | Decided | Type | Discipline | Incumbent | Winner | Also pitched | Est. $m | Status | Source |
|---|---|---|---|---|---|---|---|---|---|
| 28 Feb 2024 | 28 Feb 2024 | appointment | media | Avenue C | confirmed | via Mediaweek | |||
| 31 Oct 2019 | 31 Oct 2019 | appointment | creative | Hyland | confirmed | via Mumbrella |
Marketing leaders
| Person | Title | From | To |
|---|---|---|---|
| Bec Edwards | Marketing and E-commerce Director ANZ | 28 Feb 2024 | Now |