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Brands › amaysim

amaysim

As at 16 Oct 2026, AccountMoves records 2 current agencies for amaysim: History Will Be Kind (PR, since 6 Mar 2018), 72andSunny (creative, since 18 Aug 2020). Agency changes reported since 2016: 0. Last reported move: 18 Aug 2020. Based on reported moves only, with sources.

Marketing lead: Peter MacGregor (CMO, Marketing & CX, since 18 June 2024) · Total appointments: 2

Roster: History Will Be Kind (PR), 72andSunny (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 18 Aug 2020 · Marketing lead since: 18 June 2024 (source)

Agency timeline Which agency has held each account, by discipline

creative
72andSunny 72andSunnyConfirmed appointment
creative, 18 Aug 2020 to now · 6 yr 2 mth
Sources: Mumbrella · Campaign BriefCocogun CocogunSeen in credits only
creative, credited 18 June 2024 to 20 June 2024 · 2 campaigns
Latest: The Escape Plan via Campaign Brief
72andSunnyConfirmed · 6 yr 2 mth
media
Avenue C Avenue CSeen in credits only
media, credited 20 Apr 2022 to 12 June 2025 · 4 campaigns
Latest: campaign via LBB
Avenue CSeen in credits · 4 yr 6 mth
PR
History Will Be Kind History Will Be KindConfirmed appointment
PR, 6 Mar 2018 to now · 8 yr 7 mth
Sources: B&T · Mumbrella
History Will Be KindConfirmed · 8 yr 7 mth
2020202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creative72andSunnyCurrent18 Aug 2020Now6.20
PRHistory Will Be KindCurrent6 Mar 2018Now8.60

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for amaysim since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on amaysim campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Studio amayzing (amaysim’s award-winning in-house Seen in creditsproduction12 June 202512 June 20251campaign via B&T
Avenue C Seen in creditsmedia20 Apr 202212 June 20254campaign via LBB
Cocogun Seen in creditscreative18 June 202420 June 20242The Escape Plan via Campaign Brief
72andSunny Sydney Seen in creditscreative20 Apr 202220 Apr 20221campaign via LBB
Projectworks Seen in creditsproduction20 Apr 202220 Apr 20221campaign via LBB
OTIS Seen in creditsaudio20 Apr 202220 Apr 20221campaign via LBB
Alt.vfx Seen in creditspost-production2 Nov 20201 Dec 20203Little Sim, Big Love via Campaign Brief

Also credited People named once in amaysim campaign credits

Peter MacGregor (CMO, Marketing & CX, amaysim, Campaign Brief) · Rachel James (Senior Manager, Brand and Communications, amaysim, Campaign Brief) · Jarod Green (Content Manager, amaysim, Campaign Brief) · Sheryl Singh (Brand & Campaign Manager, amaysim, Campaign Brief) · Chiquita King (Managing Director, Cocogun, Campaign Brief) · Lewis Clarke (Senior Copywriter, Ant Melder, Campaign Brief) · Jimmy Williams (Art Director, Ant Melder, Campaign Brief) · Loz Maneschi (Senior Art Director, Ant Melder, Campaign Brief) · Emily Hahn (Group Business Director, Ant Melder, Campaign Brief) · Christine Watts (Group Business Director, Ant Melder, Campaign Brief) · Shev Tan (Designer, Ant Melder, Campaign Brief) · Elena Giannini (Business Director, Avenue C, Campaign Brief) · Gaby Srour (Media Director, Avenue C, Campaign Brief) · Mark Zala (Digital Director, Avenue C, Campaign Brief) · Ellen Porteus (Illustrator, Jacky Winter, Campaign Brief) · Will Pietsch (Animator, Jacky Winter, Campaign Brief) · Ree Shelton (Senior Agent & Producer, Jacky Winter, Campaign Brief) · Atieh Mohammadi (Design Lead, Studio amayzing (amaysim’s award-winning in-house, B&T) · Jeddah Ryan (Director, Integrated Marketing, Studio amayzing (amaysim’s award-winning in-house, B&T) · Ebany Russell (Communications Manager, Studio amayzing (amaysim’s award-winning in-house, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Aug 202018 Aug 2020appointmentcreative72andSunnyconfirmedvia Mumbrellavia Campaign Brief
6 Mar 20186 Mar 2018appointmentPRHistory Will Be Kindconfirmedvia B&Tvia Mumbrella

Marketing leaders

PersonTitleFromTo
Renee GarnerChief Marketing Officer18 Aug 202018 Aug 2020
Peter MacGregorCMO, Marketing & CX18 June 2024Now
Rachel JamesSenior Manager, Brand and Communications18 June 2024Now
Sheryl SinghBrand & Campaign Manager18 June 2024Now

Stated reasons and comments Paraphrased, with source links

AGENCY SAYS Kay said 72andSunny Sydney was excited to take on amaysim, and flagged big plans for the next phase.
ambitiousexcitednext chapter
Chris Kay · the move · via Campaign Brief, 18 Aug 2020 · paraphrased
WHY THEY WON Garner said 72andSunny Sydney stood out for a collaborative way of working and the quality of its people.
partnershippeopleexcited
Renee Garner · the move · via Campaign Brief, 18 Aug 2020 · paraphrased