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Brands › Cover-More Travel Insurance

Cover-More Travel Insurance

As at 16 Oct 2026, AccountMoves records 1 current agency for Cover-More Travel Insurance: Supermassive (creative, since 5 Nov 2025). Agency changes reported since 2016: 0. Last reported move: 5 Nov 2025. Based on reported moves only, with sources.

Marketing lead: Steve Webster (Head of Brand & Partner Marketing, since 5 Nov 2025) · Total appointments: 1

Roster: Supermassive (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 1 current

Last review on record: 5 Nov 2025 · Marketing lead since: 5 Nov 2025 (source)

Agency timeline Which agency has held each account, by discipline

creative
Supermassive SupermassiveConfirmed appointment
creative, 5 Nov 2025 to now · 11 mth
Sources: Campaign Brief
SupermassiveConfirmed · 11 mth
media
Avenue C Avenue CSeen in credits only
media, credited 2 Dec 2025 · 1 campaign
Latest: Like Having Mum On Holiday via B&T
Avenue CSeen in credits · 10 mth
202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSupermassiveCurrent5 Nov 2025Now0.90

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Cover-More Travel Insurance since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Cover-More Travel Insurance campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Supermassive Seen in creditscreative2 Dec 20252 Dec 20251Like Having Mum On Holiday via B&T
The Post Lounge Seen in creditspost-production2 Dec 20252 Dec 20251Like Having Mum On Holiday via B&T
Avenue C Seen in creditsmedia2 Dec 20252 Dec 20251Like Having Mum On Holiday via B&T

Also credited People named once in Cover-More Travel Insurance campaign credits

Josh Logue (Director, Somewhere Nowhere, B&T) · Zac Warneford (Executive Producer / Producer, Somewhere Nowhere, B&T) · Aaron Adrian Rogers (Director of Photography, Somewhere Nowhere, B&T) · Lula Cucchiara (Photographer, Mbrella Films, B&T) · Matt Bennett (Editor, The Post Lounge, B&T)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
5 Nov 20255 Nov 2025appointmentcreativeSupermassiveconfirmedvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Steve WebsterHead of Brand & Partner Marketing5 Nov 2025Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Webster pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Supermassive. Steve Webster · the move · via Campaign Brief, 5 Nov 2025 · paraphrased