Supermassive
Supermassive is a creative agency. AccountMoves records 6 account wins, 0 losses and 0 retentions, and 6 current clients including Cover-More, Cover-More Travel Insurance, P&O Australia, Tourism Tropical North Queensland, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Laura Aldington (Jon Austin and Simone Gupta, Co-founder), Jon Austin (Co-founder)
Career W-L6-0
Retained0
Net $m+0.0
Clients6
2026 rank153
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 153 |
| 2025 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 56 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 119 |
| 2023 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 32 |
| Career | 6 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Cover-More | unspecified | 5 Nov 2025 | 0.9 | |
| Cover-More Travel Insurance | creative | 5 Nov 2025 | 0.9 | |
| P&O Australia | creative | 1 Aug 2023 | 3.2 | |
| Tourism Tropical North Queensland | unspecified | 30 Oct 2023 | 3.0 | |
| XPENG | creative | 31 Aug 2026 | 0.1 | |
| Zambrero | creative | 18 Mar 2024 | 2.6 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2.7 per quote (league)
AGENCY SAYS Austin said Supermassive was excited to take on XPENG, and flagged big plans for the next phase. Jon Austin on XPENG · the move · via B&T, 1 Sept 2026 · paraphrased
WHY THEY WON Webster pointed to the strength of its creative ideas, sharp strategic thinking and a collaborative way of working as the reasons for choosing Supermassive. Steve Webster on Cover-More Travel Insurance · the move · via Campaign Brief, 5 Nov 2025 · paraphrased
WHY THEY WON Strathearn pointed to the strength of its creative ideas, the quality of its people and a clear grasp of the customer and category as the reasons for choosing Supermassive. Lani Strathearn on Tourism Tropical North Queensland · the move · via Campaign Brief, 30 Oct 2023 · paraphrased
AGENCY SAYS Aldington said Supermassive was thrilled to take on Tourism Tropical North Queensland, and flagged big plans for the next phase. Laura Aldington on Tourism Tropical North Queensland · the move · via Campaign Brief, 30 Oct 2023 · paraphrased
AGENCY SAYS Aldington said Supermassive was eager to take on P&O Australia, and talked up the brand's standing and flagged big plans for the next phase. Laura Aldington on P&O Australia · the move · via Campaign Brief, 1 Aug 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 2 Dec 2025 | Cover-More Travel Insurance SEEN IN CREDITS | creative | Like Having Mum On Holiday | B&T |
| 3 Nov 2025 | Musicians Making A Difference SEEN IN CREDITS | creative | B&T | |
| 1 May 2025 | Naked Wines SEEN IN CREDITS | creative | Party Without Politics | B&T |
| 1 May 2025 | Naked Wines SEEN IN CREDITS | PR | Party Without Politics | B&T |
| 5 May 2025 | Tourism Tropical North Queensland SEEN IN CREDITS | creative | Mediaweek | |
| 15 Jan 2024 | P&O Cruises SEEN IN CREDITS | creative | BRINGS US ALL TOGETHER | Campaign Brief |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 31 Aug 2026 | XPENG | creative | Won | ||
| 5 Nov 2025 | Cover-More Travel Insurance | creative | Won | ||
| 5 Nov 2025 | Cover-More | Won | |||
| 18 Mar 2024 | Zambrero | creative | Won | ||
| 30 Oct 2023 | Tourism Tropical North Queensland | Won | |||
| 1 Aug 2023 | P&O Australia | creative | Won |