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Brands › Tourism Tropical North Queensland

Tourism Tropical North Queensland

As at 16 Oct 2026, AccountMoves records 2 current agencies for Tourism Tropical North Queensland: PEPR Agency (PR, since 20 May 2021), Supermassive (unspecified, since 30 Oct 2023). Agency changes reported since 2016: 0. Last reported move: 30 Oct 2023. Based on reported moves only, with sources.

Marketing lead: Lani Strathearn (General Manager of Marketing, since 30 Oct 2023) · Total appointments: 2

Roster: PEPR Agency (PR), Supermassive (unspecified) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history0 ended relationships on record, needs 2 · 2 current

Last review on record: 30 Oct 2023 · Marketing lead since: 30 Oct 2023 (source)

Agency timeline Which agency has held each account, by discipline

creative
Supermassive SupermassiveSeen in credits only
creative, credited 5 May 2025 · 1 campaign
Latest: campaign via Mediaweek
SupermassiveSeen in credits · 1 yr 5 mth
media
dentsu Queensland dentsu QueenslandSeen in credits only
media, credited 5 May 2025 · 1 campaign
Latest: campaign via Mediaweek
dentsu QueenslandSeen in credits · 1 yr 5 mth
digital
Bang Media Bang MediaSeen in credits only
digital, credited 5 May 2025 · 1 campaign
Latest: campaign via Mediaweek
Bang MediaSeen in credits · 1 yr 5 mth
social
Swirrl SwirrlSeen in credits only
social, credited 5 May 2025 · 1 campaign
Latest: campaign via Mediaweek
SwirrlSeen in credits · 1 yr 5 mth
PR
PEPR Agency PEPR AgencyConfirmed appointment
PR, 20 May 2021 to now · 5 yr 5 mth
Sources: B&T · Mumbrella
PEPR AgencyConfirmed · 5 yr 5 mth
unspecified
Supermassive SupermassiveConfirmed appointment
unspecified, 30 Oct 2023 to now · 3 yr
Sources: Campaign Brief
SupermassiveConfirmed · 3 yr
202120222023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
PRPEPR AgencyCurrent20 May 2021Now5.40
unspecifiedSupermassiveCurrent30 Oct 2023Now3.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Tourism Tropical North Queensland since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Seen in credits Agencies credited on Tourism Tropical North Queensland campaigns. Evidence of work, not a confirmed appointment or a win

Agency or companyCredited forFirst seenLast seenCampaignsLatest source
Supermassive Seen in creditscreative5 May 20255 May 20251campaign via Mediaweek
Chisel Seen in creditsproduction5 May 20255 May 20251campaign via Mediaweek
Swirrl Seen in creditssocial5 May 20255 May 20251campaign via Mediaweek
Bang Media Seen in creditsdigital5 May 20255 May 20251campaign via Mediaweek
dentsu Queensland Seen in creditsmedia5 May 20255 May 20251campaign via Mediaweek

Also credited People named once in Tourism Tropical North Queensland campaign credits

Jordan Watton (Director, Chisel, Mediaweek) · Emily Mays (Director, Chisel, Mediaweek) · Emma Whitehouse (Senior Producer, Chisel, Mediaweek) · Beau Pilgrim (Photography, Chisel, Mediaweek)

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
30 Oct 202330 Oct 2023appointmentSupermassiveconfirmedvia Campaign Brief
20 May 202120 May 2021appointmentPRPEPR Agencyconfirmedvia B&Tvia Mumbrella

Marketing leaders

PersonTitleFromTo
Lani StrathearnGeneral Manager of Marketing30 Oct 2023Now

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Strathearn pointed to the strength of its creative ideas, the quality of its people and a clear grasp of the customer and category as the reasons for choosing Supermassive.
creativitypeopleaudience understandingcut through
Lani Strathearn · the move · via Campaign Brief, 30 Oct 2023 · paraphrased
AGENCY SAYS Aldington said Supermassive was thrilled to take on Tourism Tropical North Queensland, and flagged big plans for the next phase.
ambitiousthrilled
Laura Aldington · the move · via Campaign Brief, 30 Oct 2023 · paraphrased