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Moves › Tourism Tropical North Queensland › null 2023

Tourism Tropical North Queensland appoints Supermassive

Tourism Tropical North Queensland appoints Supermassive. Reported on 30 Oct 2023 (confirmed), sources: Campaign Brief.

Brand: Tourism Tropical North Queensland · Discipline: · Type: appointment · Confidence: confirmed

Marketing lead at the time: Lani Strathearn

Est. billingsn/a
Announced30 Oct 2023
Decided30 Oct 2023

The field

AgencyRoleStage
SupermassiveWinnerAppointed

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On the record Paraphrased, with tags

WHY THEY WON Strathearn pointed to the strength of its creative ideas, the quality of its people and a clear grasp of the customer and category as the reasons for choosing Supermassive.
creativitypeopleaudience understandingcut through
Lani Strathearn on Tourism Tropical North Queensland · the move · via Campaign Brief, 30 Oct 2023 · paraphrased
AGENCY SAYS Aldington said Supermassive was thrilled to take on Tourism Tropical North Queensland, and flagged big plans for the next phase.
ambitiousthrilled
Laura Aldington on Tourism Tropical North Queensland · the move · via Campaign Brief, 30 Oct 2023 · paraphrased