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Brands › Zambrero

Zambrero

As at 16 Oct 2026, AccountMoves records 1 current agency for Zambrero: Supermassive (creative, since 18 Mar 2024). Agency changes reported since 2016: 0. Last reported move: 18 Mar 2024. Based on reported moves only, with sources.

Marketing lead: Not recorded · Total appointments: 2

Roster: Supermassive (creative) Small roster

Agency changes on record since 20160based on reported moves only
Tenure on recordNot enough history1 ended relationship on record, needs 2 · 1 current

Last review on record: 18 Mar 2024 · Marketing lead since: Not recorded

Agency timeline Which agency has held each account, by discipline

creative
Today the Brave Today the BraveConfirmed appointment
creative, 4 Apr 2023 to 18 Mar 2024 · 11 mth
Sources: Mumbrella · B&T · Campaign BriefSupermassive SupermassiveConfirmed appointment
creative, 18 Mar 2024 to now · 2 yr 7 mth
Sources: Mediaweek
SupermassiveConfirmed · 2 yr 7 mth
media
No agency on record
Vacant on record
2023202420252026

Solid bars are appointments on record (confirmed or reported). Hatched bars are agencies seen in campaign credits only. Hover or tap a bar for dates and sources.

Agency roster by discipline Tenure in years

DisciplineAgencyFromToTenureRetained
creativeSupermassiveCurrent18 Mar 2024Now2.60
creativeToday the Brave4 Apr 202318 Mar 20241.00

Agency changes on record Since 2016 · based on reported moves only

No agency changes with a named incumbent have been reported for Zambrero since 2016. That means none were reported, not necessarily that none happened.

Includes changes the client chose and changes forced by the agency side (resignations, closures). See each source.

Full history Every pitch, review, win and retention

AnnouncedDecidedTypeDisciplineIncumbentWinnerAlso pitchedEst. $mStatusSource
18 Mar 202418 Mar 2024appointmentcreativeSupermassiveconfirmedvia Mediaweek
4 Apr 20234 Apr 2023appointmentcreativeToday the Braveconfirmedvia Mumbrellavia B&Tvia Campaign Brief

Marketing leaders

PersonTitleFromTo
Samantha ParkerGeneral Manager – Marketing5 Apr 20235 Apr 2023

Stated reasons and comments Paraphrased, with source links

WHY THEY WON Parker pointed to a record of commercial results, the strength of its creative ideas and the quality of its people as the reasons for choosing Today the Brave.
effectivenesscreativitypeopleambitiousexciting time
Samantha Parker · the move · via B&T, 5 Apr 2023 · paraphrased
AGENCY SAYS Leggett said Today the Brave was thrilled to take on Zambrero, and flagged big plans for the next phase.
ambitiousexcitedincrediblejourneymeaningfulthrilled
Jaimes Leggett · the move · via Campaign Brief, 5 Apr 2023 · paraphrased