Today the Brave
Today the Brave is a creative agency. AccountMoves records 7 account wins, 0 losses and 0 retentions, and 6 current clients including Carnival Cruise Line, Coposit, Law Partners, OMG Group, as at 16 Oct 2026. Based on reported moves only, with sources.
Type: creative
Leadership: Jaimes Leggett (Managing Partner), Celia Wallace (Partner), Alyce Gillis (Strategy Partner), Jade Manning (Creative Partner), Vince Osmond (Creative Partners), Ethan Hsu (Head of Design), Alistair Pratten (Operations & Production Director), Kate Gregson (Resource Director) · 11 people recorded in total
Career W-L7-0
Retained0
Net $m+0.0
Clients6
2026 rank51
Year by year Sortable
| Year | W | L | Ret. | Won $m | Lost $m | Net $m | League rank |
|---|---|---|---|---|---|---|---|
| 2026 | 2 | 0 | 0 | 0.0 | 0.0 | 0.0 | 51 |
| 2024 | 1 | 0 | 0 | 0.0 | 0.0 | 0.0 | 129 |
| 2023 | 4 | 0 | 0 | 0.0 | 0.0 | 0.0 | 9 |
| Career | 7 | 0 | 0 | 0.0 | 0.0 | 0.0 |
Current clients
| Brand | Discipline | Since | Tenure | At risk |
|---|---|---|---|---|
| Carnival Cruise Line | creative | 14 Aug 2023 | 3.2 | |
| Coposit | creative | 6 Feb 2023 | 3.7 | |
| Law Partners | creative | 9 Aug 2026 | 0.2 | |
| OMG Group | creative | 30 Mar 2026 | 0.5 | |
| True North | creative | 12 June 2023 | 3.3 | |
| Westmead Fertility Centre | PR | 28 May 2024 | 2.4 |
Worked together again Credited with the same marketer at two brands · All connections
None recorded. Connections are only drawn between people named together in one source, never from agency rosters.
On the record Client reasons and this agency's own words, paraphrased · cliché score 2 per quote (league)
WHY THEY WON Merrick pointed to a collaborative way of working, the quality of its people and sharp strategic thinking as the reasons for choosing Today the Brave. Jane Merrick on Law Partners · the move · via Campaign Brief, 9 Aug 2026 · paraphrased
AGENCY SAYS Leggett said Today the Brave was pleased to take on Law Partners. Jaimes Leggett on Law Partners · the move · via Campaign Brief, 9 Aug 2026 · paraphrased
AGENCY SAYS Gillis said Today the Brave was pleased to take on OMG Group. Alyce Gillis on OMG Group · the move · via Campaign Brief, 30 Mar 2026 · paraphrased
AGENCY SAYS Wallace said Today the Brave was pleased to take on Westmead Fertility Centre. Celia Wallace on Westmead Fertility Centre · the move · via Campaign Brief, 28 May 2024 · paraphrased
WHY THEY WON Gillan credited Today the Brave with the quality of its people, the strength of its creative ideas and a record of commercial results. Dr Lindsay Gillan on Westmead Fertility Centre · the move · via Campaign Brief, 28 May 2024 · paraphrased
AGENCY SAYS Wallace said Today the Brave was pleased to take on Carnival Cruise Line, and flagged big plans for the next phase. Celia Wallace on Carnival Cruise Line · the move · via Campaign Brief, 14 Aug 2023 · paraphrased
WHY THEY WON Loeb credited Today the Brave with sharp strategic thinking, the strength of its creative ideas and a record of commercial results. Anton Loeb on Carnival Cruise Line · the move · via Campaign Brief, 14 Aug 2023 · paraphrased
WHY THEY WON Avenell said Today the Brave stood out for the quality of its people, a record of commercial results and a collaborative way of working. Chad Avenell on True North · the move · via B&T, 12 June 2023 · paraphrased
AGENCY SAYS Wallace said Today the Brave was delighted to take on Lux Travel Brand True North, and flagged big plans for the next phase. Celia Wallace on True North · the move · via B&T, 12 June 2023 · paraphrased
WHY THEY WON Parker pointed to a record of commercial results, the strength of its creative ideas and the quality of its people as the reasons for choosing Today the Brave. Samantha Parker on Zambrero · the move · via B&T, 5 Apr 2023 · paraphrased
AGENCY SAYS Leggett said Today the Brave was thrilled to take on Zambrero, and flagged big plans for the next phase. Jaimes Leggett on Zambrero · the move · via Campaign Brief, 5 Apr 2023 · paraphrased
Seen in credits Campaign credits. Not appointments or wins
| Latest | Brand | Credited for | Campaign | Source |
|---|---|---|---|---|
| 16 Mar 2023 | News Corp Australia SEEN IN CREDITS | creative | Get a read on | today | Campaign Brief |
| 19 Nov 2024 | Carnival Cruise Line SEEN IN CREDITS | creative | B&T |
Wins and losses
| Date | Brand | Discipline | Result | Other agency | Est. $m |
|---|---|---|---|---|---|
| 9 Aug 2026 | Law Partners | creative | Won | ||
| 30 Mar 2026 | OMG Group | creative | Won | ||
| 28 May 2024 | Westmead Fertility Centre | PR | Won | ||
| 14 Aug 2023 | Carnival Cruise Line | creative | Won | ||
| 12 June 2023 | True North | creative | Won | ||
| 4 Apr 2023 | Zambrero | creative | Won | ||
| 6 Feb 2023 | Coposit | creative | Won |